Hubspot Marketing

OCTOBER 21, 2024

After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. Don’t get me wrong — plagiarism, bias, data insecurity, and poor quality are all concerns when generating content with AI. But when it comes to planning and research? hours back weekly.

Marketing Plan

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. Typically, multiple people identify the need for a solution, conduct research and consult decision-makers.

CRM

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Prospect research.

Transform

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Are they doing deep research? Disruption two!

SEO

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a couple ways current tools can provide more — and faster — insights: Social Media and Community Monitoring As somebody who has been known to fall down a research rabbit hole or two, I like to use a mix of community research and trusted resources. Image Source HubSpot’s chatbot uses AI to help generate leads.

Analytics

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. That said, it is based on substantial research and statistical analysis. The time to adapt is now. Here’s what that means for your strategy and your career. Please don’t.

CMO

Hubspot Marketing

AUGUST 20, 2024

According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets.

User-Generated

Marketing Insider Group

AUGUST 27, 2024

Quick Takeaways Conducting thorough research to know your target audience’s needs and analyzing competitors to find market gaps and opportunities helps you understand your market. This step begins with thorough market research. Understanding Your Market Before all else, you’ll need to understand your specific market.

Manufacturing

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?

Health

Martech

AUGUST 26, 2024

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. What’s going on? Theirs is distinctly digital.

eCommerce

Backlinko

NOVEMBER 22, 2024

After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. Many of seoClarity’s tools—including topic research, on-page optimization , and content creation modules—integrate with Sia.

SEO

Martech

NOVEMBER 4, 2024

AI, everywhere Now that we’re all familiar with generative AI for text, it’s time to explore AI as a video generator. One of my favorite new tools is Shuffll, which claims to generate all kinds of video on demand using content from your website. This is a remarkable level of message customization to an audience of one.

B2C

Martech

JANUARY 21, 2025

Starting with a single comprehensive asset, you can generate multiple deliverables to sustain your marketing efforts. For example, a well-researched report could provide weeks worth of material for blogs, social posts and email campaigns. Professional advice resonates on LinkedIn, while visually engaging tips perform well on Instagram.

Whitepaper

Backlinko

JULY 15, 2025

Content demands have skyrocketed. Start with Customer and Client Research Before you open a keyword tool, review your inquiries, support tickets, and sales calls to see what questions come up again and again. Once you’ve done a manual review, use competitive research tools for deeper analysis. That’s right — yours!

Customer

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Hit “ Search.”

SEO

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Shifting from pilot projects to widespread implementation demands a strategic approach. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

Transform

Hubspot Marketing

NOVEMBER 26, 2024

Social teams of one are no longer enough to keep up with the demand.” But we can take steps to be proactive, stay informed, and adjust our content to meet new demands. Luckily, we’re at a point now where we can tap AI to help generate new content ideas if we’re feeling stuck. Creating content that generates leads.

Social Media Marketing

Martech

SEPTEMBER 30, 2024

But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI? This article explores the concept of “Agile + Generative” and its potential impact on companies and marketers’ careers in the coming decade.

Transform

Hubspot Marketing

NOVEMBER 20, 2024

How to Humanize AI Content Free AI Content Humanization Tools The Rise of AI Content According to Pew Research , 55% of Americans use AI at least once a day. Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. Why does AI content need humanization?

User-Generated

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Recently, I shared a research note co-authored with renowned author and Dell AI evangelist Bill Schmarzo, exploring the economic value of generative AI.

Marketing Strategy

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform

Buffer Marketing

MARCH 5, 2025

Know your target audience deeply Some resources will start with setting social media goals, which is a great first step, but Instagram creator and consultant, Elise Darma , recommends putting audience research front and center. “Customer research isn't just part of my strategy,” she says.

Social Media Marketing

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? Traditional segmentation approaches are limited by individual bias and time-consuming research. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Market Segmentation

Backlinko

SEPTEMBER 6, 2024

Let’s say you’re researching the top-ranking pages for an article about “running for beginners.” Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. Which costs $0.05

SEO

Backlinko

JUNE 12, 2025

New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. This emerging discipline is Generative Engine Optimization (GEO). ” Note: In these examples, we’re referring to RAG (Retrieval-Augmented Generation). What’s going on?

SEO

Backlinko

OCTOBER 16, 2024

Here’s why: High Demand for SEO Jobs Are SEO jobs in demand? Well, there are currently over 150,000 SEO jobs live on LinkedIn worldwide right now: And over 5 million LinkedIn members have “SEO” in their job title: This means there’s plenty of demand for SEO experts right now. Is SEO worth learning in 2024? Absolutely.

SEO

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Research Now that you know what youre writing, you can start your content research. User recaps encourage user-generated content (UGC) 4.

Tentpole

Backlinko

NOVEMBER 8, 2024

Initial interest fades due to low demand or value mismatch. Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. This generates a list of keywords that potential customers are looking for. It also gives you a clear view of market demand.

Price

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. Experts have been discussing brand building as the future of B2B marketing for some time.

Branding

Martech

JULY 10, 2024

To meet these demands, organizations are turning to modular content. This includes operating models, governance, skills and understanding key use cases for generative AI. Research-backed personas and journey maps can capture and highlight critical insights and suggest areas ripe for customization.

Transform

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Management from the Experts Gives You Better Results Effective PPC campaigns require expertise in keyword research, ad creation, and performance tracking. Outsourcing helps maintain budget control and avoid overspending.

Management

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. All this proves that social media demands a lot more than mere participation.

Promotion

Martech

OCTOBER 3, 2024

It has real-time analysis from two million websites, access to 1,400 trusted audience segments, and easy activation through the top demand-side platform’s contextual marketplace or Audigent private marketplaces (PMPs). Twilio has partnered with OpenAI to integrate their Realtime API into the Twilio platform.

Marketing Automation Platform

Martech

SEPTEMBER 16, 2024

The Qualtrics research is here.) The AI-powered feedback explosion AI has the power to generate more valuable feedback aa well as analyze the vast amounts of feedback being created. The proliferation of chatbots and virtual assistants generates vast amounts of data that can be mined for insights.

Law

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Researchers Latif et al.

Branding