Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? In-feed ads. Shorts ads.

Advertising 124

Advertising Advertisers Place Search Marketers 124

Sprout Social

APRIL 25, 2024

If you want to win time back in your schedule, make it your mission to never start from scratch. These templates are fully customizable and informed by industry best practices, so you can save time and effort. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. Think email newsletters, LinkedIn posts, or data reports.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Which social media channels have the best ROI? Which social media tactics or strategies have the best ROI? Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Search Engine Land

MARCH 20, 2024

However, many companies don’t have those resources. If this is what you’ve been doing, stop and schedule some time with the paid social team to address the following: If you can edit and write new copy, your platforms should be aligned on key phrases and approaches. Share results and how the findings can impact each channel.

Marketing 105

Marketing Marketers eCommerce SEO 105

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Investigate our list of resources for discovering current trending topics that keep your content relevant. Best of all, the tool is free.

Health 109

Health Place Marketing Plan Content Marketing 109

Rock Content

APRIL 29, 2024

Focus on Engagement You can create all the content in the world, but if no one engages with it , you’re likely to see your videos and posts stop getting passed around quickly. Use a strong call-to-action in videos and posts, so they’ll like, share, follow, or take other steps to engage with you. More than 4.95

Social Media Marketing 86

Social Media Marketing Marketing Marketers SEO 86

Buffer Marketing

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception.

Transform 116

Transform User-Generated Promotion Entertainment 116

AWeber

NOVEMBER 1, 2022

Creating and growing a YouTube channel is no small thing. So any part of the YouTube process you can automate will help. In this post we’ll cover seven of the best YouTube automation tools to save you time and help increase your views. What are YouTube automation tools? What does TubeBuddy automate?

Promotion 129

Promotion User-Generated SEO Management 129

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry. Use them to your advantage.

SEO 114

SEO Transform Digital Marketing Education 114

AWeber

MARCH 14, 2023

billion monthly active users and over a billion hours of content watched every day, YouTube is a massive platform that offers endless opportunities to grow your brand and connect with your audience. But did you know that you can use YouTube to grow your email marketing list? Why capture your YouTube subscriber's email address?

Real Estate 105

Real Estate eBook Email Marketing Communications 105

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. Table of Contents What is a competitor analysis on YouTube? billion users. billion by 2025.

Education 84

Education Communications SEO Social Media Marketing 84

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. It appears under the "About" tab of your channel's YouTube page.

Millennials 98

Millennials Real Estate SEO Product 98

Buffer Marketing

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. YouTube understandably wants to keep its viewers watching for as long as possible.

Real Estate 128

Real Estate Fashion Entertainment Education 128

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Here are some of the best ways to grow your brand awareness, attract the right customers, and scale your accounting business. Are you struggling to get more clients for your accounting business?

SEO 145

SEO Marketing Marketers Whitepaper 145

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. What should you post? For example, if you don’t like being on camera, don’t worry about the TikTok’s and YouTube’s of the world.

Thought Leadership 104

Thought Leadership Real Estate User-Generated Food 104

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Why pay attention to the creator economy? Either way, know what you want to achieve before diving in. A note on size.

Branding 134

Branding Logistics Influencer Marketing Affiliate Marketing 134

Buffer Marketing

MAY 2, 2024

One story that really sticks out involves a creator who had built a solid following on YouTube—over 17,000 subscribers and 600,000 views—but was only making about $400 a month.  The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand. 

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Hubspot Marketing

APRIL 10, 2023

Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. Reddit (-11%), Pinterest (-9%), and YouTube (-4%) are the only platforms that saw a decline in usage. Reddit (-11%), Pinterest (-9%), and YouTube (-4%) are the only platforms that saw a decline in usage.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Search Engine Land

JANUARY 11, 2024

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Transform 133

Transform SEO User-Generated Whitepaper 133

Martech

APRIL 18, 2024

Available resources. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. What’s your budget? Target users.

Price 136

Price User-Generated Education eBook 136

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. The regulatory body offers a variety of resources including a 20-page guide. The TLDR version?

Fashion 93

Fashion COS Influencer Marketing Advertising 93

Search Engine Land

MAY 9, 2024

If we have too much information, the time to make a purchase decision is increased, and this isn’t good for anyone. Within seconds, my knowledge of the best gym shoes for bad knees has increased, and there are many links and suggestions. Information gain means different things to different people. Google Patent.

SEO 96

SEO User-Generated Food Promotion 96

SocialPilot

JANUARY 15, 2024

Another study noted that adding video on the webpage increased the average time spent. Videos on social media get 12 times more shared than text and images combined. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Buffer Marketing

OCTOBER 17, 2023

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Can you craft a post for our Black Friday 50% off deal targeting eco-conscious consumers?” It's hard.

Transform 128

Transform User-Generated Product Promotion 128

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

Fashion 103

Fashion Food Entertainment Education 103

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. Tell a compelling story Focus on showing the value of your product or service.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die. How can it help my business?

Branding 100

Branding Gen Z Transform Education 100

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Logistics 128

Logistics Analytics Promotion Health 128

Martech

OCTOBER 11, 2023

The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. More bluntly, how do businesses use these social media channels to impact their business performance? Recruiting/HR.

Pharmaceutical 132

Pharmaceutical Thought Leadership B2C Social Media Marketing 132

Martech

AUGUST 9, 2023

Want to work with the best marketers in the world? The best marketers in the world are available and eager to work with you. And they’re the best in the world at it. The world’s best marketers MrBeast is the biggest YouTuber in the world, with over 171 million subscribers. You don’t have to imagine.

Marketing 96

Marketing Marketers Energy Entertainment 96

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind. Looking to make a splash with short-form video content? You’re not alone.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Simple, right?

Analytics 136

Analytics SEO Entertainment Branding 136

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Video content can be daunting to create, requiring more resources in production and editing. Essentially, you’re trying to convey a lot of information in a few seconds.

Social Media Marketing 107

Social Media Marketing Analytics Promotion Video Marketing 107

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Sprout Social

FEBRUARY 6, 2023

As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. And we agree!

User-Generated 98

User-Generated Social Media Marketing eCommerce Communications 98