Martech

AUGUST 14, 2024

Anjorin also recommended email marketers use Postmaster Tools and Sender Guidelines as resources for Gmail-specific actions. The data you get is telling you something.” This is where AI and machine learning can help marketing teams visualize data and pull actionable insights. I don’t have time to wait weeks or months.

Email Marketing

Martech

NOVEMBER 7, 2024

ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted.

Transform

Martech

OCTOBER 24, 2024

Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Saving money One of the most significant ways genAI impacts martech is by reducing the time and resources required for repetitive tasks. uses genAI and machine learning to analyze intent data and tailor outreach to prospects.

Copywriting

Martech

JANUARY 6, 2025

Data quality and integration : AI thrives on clean, well-structured data. Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Skill gaps or resource allocation : Organizations often lack the in-house expertise needed to deploy and manage AI effectively.

Transform

Martech

NOVEMBER 11, 2024

Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools. Using data-driven insights to refine content and improve campaign performance.

CRM

Scoop.it!

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. For example, check out how Academic Influence does it on its Resources page. Plus, these resources can also serve as a highly efficient lead capture mechanism, which is a great investment.

Marketing Strategy

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? It helps you focus your resources on the most promising accounts, improving efficiency and effectiveness. It provides a centralized repository for data analysis, reporting, and decision-making.

CMO

Martech

AUGUST 14, 2024

API integrations can reduce some IT resource demands and accelerate certain deployments. Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. Bring data to the table. Leverage free training resources vendors provide, such as webinars and online documentation. Act like it.

Customer Acquisition

Hubspot Marketing

NOVEMBER 26, 2024

Here’s what the data says. How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success. Sources like HubSpot (cough, cough) Sprout Social , and Hootsuite are great resources here.

Social Media Marketing

Martech

JULY 18, 2024

What’s playing into the marketing decision fatigue Information overload Marketers today face an overwhelming amount of data and choices from various channels, tools and platforms, with a million “X vs. Y” articles for everything from your CMS to customer success. This abundance of data makes it hard to discern what’s essential.

Marketers

Martech

JANUARY 7, 2025

Focusing on building a knowledge graph for the brand by using structured data. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Structured data Leverage structured data to signal intent and relevance clearly.

SEO

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban. Instead, invest where it counts.

Branding

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. This data uncovers patterns in people’s queries — not just what they want, but how and why they’re looking for it. There, you can find out consumers’ honest concerns, questions and thoughts.

Analytics

Scoop.it!

JULY 18, 2024

Data sourced from McKinsey Content segmentation lets you produce content that your customers are genuinely interested in. Optimizes resource allocation The more you know about your customers — such as their preferred content types, devices, channels, interests, etc — the more resources that you can dedicate towards these areas.

Gen Z

Martech

DECEMBER 9, 2024

Sixty-eight percent said difficulties in assessing creatives lead to inefficient resource allocation, and 44% said they missed opportunities for growth because of it. AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author.

B2C

Hubspot Marketing

JANUARY 8, 2025

Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Data analytics and reporting: This includes evaluating post-level metrics (e.g., Our data shows that one of the top challenges marketers are currently facing is sales and marketing alignment.

Social Media Marketing

Vertical Response

JULY 29, 2024

Clear goals help prioritize tasks and allocate resources, ensuring every team member knows their target. Creating detailed personas based on data and insights is crucial. Continuously revising these personas as new data becomes available keeps your campaigns relevant and effective.

Key Performance Indicator

Martech

AUGUST 6, 2024

For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. Yet, it’s time to admit that cookie data has become a crutch in our industry. Restoring core marketing fundamentals Cookies offer a reassuring but largely misleading flow of consumer data.

Marketing Strategy

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Customer testimonials are another great source of VOC data. The crux?

eCommerce

Martech

SEPTEMBER 20, 2024

One of your vendors will suffer a data breach. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. The average cost of a data breach this year is $4.88 million, the highest average on record, according to the 2024 IBM/Ponemon Cost of a Data Breach Report.

Law

Martech

DECEMBER 12, 2024

This will free up resources to explore new AI-driven technology. Document your data architecture and governance plan Ensure that you have quality data that can be used by the AI solutions you develop or implement. Data management is where technology investment makes sense in the coming year. The tool generated 1.2

Transform

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time.

Management

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts. Collaborate with IT teams to ensure compatibility and seamless data flow between systems.

CRM

Martech

AUGUST 7, 2024

The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights.

Key Performance Indicator

Marketing Insider Group

SEPTEMBER 2, 2024

From there, you can use the data you collect to adjust your headlines and maximize conversions. Review your data to identify patterns and trends in engagement relative to the posting times. Once you have enough data, analyze it to find the optimal posting times for your audience.

Content Marketing

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Tedious data collection. I’ve spent hours (and even days) consolidating, cleaning, and organizing data from different tools to build a report.

Analytics

Search Engine Land

SEPTEMBER 10, 2024

Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO. Does AI conserve resources?

SEO

Martech

MARCH 17, 2025

Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. Without the proper resources and a clear strategy for integration, user adoption and continuous partnership with the vendor, adding more tactics and tools often leads to diminishing returns rather than enhanced performance.”

Marketers

Martech

SEPTEMBER 10, 2024

Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Building custom tech to address siloed problems is resource-draining.

Advertisers

Hubspot Marketing

JANUARY 17, 2025

With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. Email marketing seemed like a natural starting point for us. We iterated.

Transform

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. Dig deeper: How to quantify the ROI of data using decision playbooks 2.

Marketers

Sprout Social

JULY 23, 2024

Some C-suites undervalue the benefits and overstate the risks of social The most common apprehensions I hear from execs about social are: 1) that a brand crisis will go viral and spiral out of control and 2) that they won’t be able to pinpoint the data and insights they need. Social data isn’t just valuable in a crisis.

Social Media Marketing