Martech

NOVEMBER 25, 2024

These are the tools and resources that enhance every marketing professional’s capabilities, whether they’re brainstorming at home or presenting in the boardroom. Digital must-haves A subscription to LinkedIn Premium to support networking and professional growth. Here are some top picks that work for everyone.

Transform

Buffer Marketing

MARCH 26, 2025

I led and participated, sharing resources and prompts. I went for videos on LinkedIn five to seven days per week. What started as a challenge quickly became a strategic shift in my LinkedIn presence. Setting the stage When choosing my platform for Creator Camp, LinkedIn was a no-brainer.

Transform

Buffer Marketing

SEPTEMBER 11, 2024

Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice. LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy.   How can you help your audience learn and grow?

Entertainment

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Addressing topics relevant to your audiences challenges positions your business as a resource they trust. Writing that educates while showcasing expertise builds credibility.

Inbound Marketing

The Marketing Operations Leader

DECEMBER 23, 2024

Manage resources, technology, and campaigns like a pro. Connect with me on Linkedin Connect with me on Twitter NOTE: If you are interested in sponsoring the newsletter and reaching thousands marketing ops professionals, message me on Linkedin or just reply to this newsletter. Build roadmaps that leadership actually buys into.

New Markets

Hubspot Marketing

MAY 7, 2025

To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. There are over 50 templates included for Instagram, Facebook, Twitter (X), and LinkedIn.

Social Media Marketing

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. For example, LinkedIn may have a higher engagement rate, but Instagram often drives far more total views and interactions due to its larger reach. It’s not about going viral once.

User-Generated

Hubspot Marketing

JULY 15, 2024

This nonprofit offers an excellent resource for connecting with experienced community managers. LinkedIn allows you to explore potential community managers' profiles, experiences, and endorsements. This website includes a job board where you can post and search for community management positions.

Management

Martech

AUGUST 5, 2024

Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns. Lead downloads: Track how many people download your resources. Email marketing Tactic: Build an email list by offering a free resource (like a financial checklist) in exchange for contact information.

Whitepaper

Buffer Marketing

JULY 25, 2024

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. What is a LinkedIn newsletter?

Analytics

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Why do content marketing on LinkedIn?

Marketing Strategy

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. LinkedIn Insight tag: Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website. What are they discussing?

Gen Z

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success. As a former social media team of one, I wholeheartedly agree that lack of time and resources are blockers for content creation.

Social Media Marketing

Hootsuite

OCTOBER 7, 2024

What were our top posts on LinkedIn this year? This is incredibly valuable when annual budget time rolls around, or when you want to request new resources. Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place.

Analytics

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban.

Branding

Martech

FEBRUARY 26, 2025

This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. Using age as a targeting criterion You probably dont remember this, but when you created your LinkedIn profile, you were never asked for your age or birth year. Contact or company lists.

Education

Hubspot Marketing

JULY 23, 2024

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. By limiting the amount available, KFC made the chips seem like a scarce resource. We’re wired to prefer scarce resources over abundant resources. Back in 2015, I worked for a medium-sized British software company.

Promotion

Sprout Social

OCTOBER 10, 2024

Emerging networks are constantly introduced; existing networks evolve to remain competitive and the idea of maintaining a presence on every platform is becoming less feasible, even for teams with ample resources. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn.

Gen Z

Hubspot Marketing

JULY 12, 2024

Social Communities Naturally, these types of communities live on social media channels like Facebook, Instagram, TikTok, and X (formerly known as Twitter), LinkedIn, and Reddit. Networking Communities Be honest, was LinkedIn the first thought that came to mind for this one? It was for me.

Branding

Martech

JANUARY 7, 2025

Build authority by linking to their business profile on Wikipedia, LinkedIn, and/or Crunchbase. For instant queries, provide actionable and direct responses, formatting answers in bullet points or concise paragraphs for LLM readiness while providing links to deeper resources.

SEO

Hubspot Marketing

JUNE 2, 2025

They were standalone, high-signal resources, and we often didnt even mention our product. Thats why we showed up across formats: LinkedIn posts and blog articles for readers Podcasts for audio-first folks Webinars and short videos for visual learners This approach had two benefits: We reached more people by diversifying formats.

Branding

Martech

MARCH 17, 2025

Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. Without the proper resources and a clear strategy for integration, user adoption and continuous partnership with the vendor, adding more tactics and tools often leads to diminishing returns rather than enhanced performance.”

Marketing

The Marketing Operations Leader

AUGUST 6, 2025

In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? Instead of forcing it, they sunset the show and shifted resources to YouTube, where engagement was stronger.

CMO

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Yup, these influencers and brand ambassadors have been under your nose all along.

PR

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.   Videos can also be shared on LinkedIn, Threads, Twitter/X, Mastodon, and more. Short-form video ideas 7.

Social Media Marketing

Scoop.it!

JULY 18, 2024

Optimizes resource allocation The more you know about your customers — such as their preferred content types, devices, channels, interests, etc — the more resources that you can dedicate towards these areas. And, in turn, you can shift resources away from less-effective content and poor-performing channels.

Gen Z

Chief Martec

SEPTEMBER 14, 2024

So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!) I guess the main lesson here for martech vendors is: don’t delay in giving your prospects access to the resources they really want.

Price

Marketing Insider Group

JANUARY 14, 2025

Image Source Conversely, failing to target correctly can waste time, money, and resources. For example, a clothing brand might target younger audiences on Instagram while focusing on professionals on LinkedIn. Targeting also helps you create personalized content, leading to more meaningful interactions and improved brand loyalty.

Thought Leadership

Buffer Marketing

JULY 23, 2024

  We also found resources like Gloria Chou’s small business podcast and Ronjini Joshua’s DIY PR newsletter helpful in learning more about what media is interested in and when. For example, we were surprised to find that pitching for holiday gift guides starts as early as July!)

PR

illumin

JULY 18, 2024

Advertisers spend a lot of time and resources researching and tracking consumer behavior – time that can be spent better elsewhere in their process. By using predictive AI, advertisers can cut this time down and redistribute resources to more interesting and impactful tasks like creative planning. Follow @illuminHQ

Advertisers

Martech

JUNE 19, 2025

filling out a form, downloading a resource, requesting a demo). LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Where to find them: Native social media analytics platforms (e.g., Vanity metric No. Vanity metric No.

CRM

Buffer Marketing

AUGUST 7, 2024

Participate in industry events Well-attended industry conferences (online or offline) where influencers might speak or participate can be a great resource for discovery. Engage in X Spaces, TikTok Lives , or LinkedIn Audio Events relevant to your industry.

Influencer Marketing

Buffer Marketing

NOVEMBER 12, 2024

’”  As Gigi inspired and built trust with her growing audience — now on TikTok, LinkedIn, and Snapchat, too — she was able to branch out. Video is Gigi’s format of choice because it can be repurposed across Instagram, LinkedIn , YouTube Shorts , Snapchat, Pinterest , and TikTok. 

Branding

Animalz blog

AUGUST 12, 2024

makes sure he also has time for LinkedIn. Are you mainly focusing on LinkedIn, or are you using other channels as well, like video? Mostly LinkedIn and YouTube are the two channels I’ve spent the most time being active in. Connect with Henry on LinkedIn and explore his company at Reclaim.ai. How do you view that?

Shipping

Martech

FEBRUARY 26, 2025

Budgets are tight, resources are stretched thin and economic uncertainty looms large. Example Instead of a generic LinkedIn post about your software’s latest update, try telling a story. Action step Find one way to give before you ask whether it’s a free high-value resource, a live Q&A session or a consultation.

Whitepaper

Martech

APRIL 9, 2025

Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. A LinkedIn search reveals numerous positions emphasizing AI skills. However, the impact of AI goes beyond content creation. Recent U.S.

Transform

Hubspot Marketing

DECEMBER 30, 2024

Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can spend your time optimizing what works and improving what doesnt if it makes sense to assign resources there. Otherwise, youre more likely to waste time and resources monitoring the wrong content. Long story short?

eCommerce