Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. We’ll get to specific methods of conducting B2B market research later.

Market Research 126

Market Research B2C Marketers Marketing 126

Sprout Social

JUNE 27, 2025

Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.

Analytics 103

Analytics Key Performance Indicator User-Generated Entertainment 103

Sprout Social

DECEMBER 2, 2024

Regardless of product, partnering with an influencer can get your business in front of the right audience. To help you more easily secure the right partnerships, we’ve created a 5-stage influencer outreach strategy. You gain access to their followers, and they get to try your products or services and get paid.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Buffer Marketing

JULY 7, 2025

Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks. Trending TikTok sounds are one of the fastest ways to get your content noticed. This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.

Entertainment 67

Entertainment Analytics Place Social Media Marketing 67

Buffer Marketing

APRIL 16, 2025

In doing this, the group ended up becoming more active than it’s ever been! Buffer’s data scientist, Julian Winterhiemer, analyzed engagement across all platforms Buffer supports — Instagram , Facebook , TikTok , LinkedIn , Bluesky , Threads , X , YouTube , Mastodon , and Pinterest. And, guess what?

User-Generated 118

User-Generated Management Analytics Price 118

Buffer Marketing

NOVEMBER 14, 2024

Even if you’re a seasoned Instagrammer, it’s worth making sure you have the essential boxes ticked more moving on. If Let's get into them all. At a glance: 13 ways to get more followers on Instagram 1. Get verified on Instagram 1. Avoid buying fake followers 2.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Hubspot Marketing

JANUARY 22, 2025

The success you get from organic outlets just hits differently, and everyone can taste it with the right approach. It said that people no longer respond when you push your message on them through traditional outbound methods like billboards and commercials. Paid marketing bypasses all that but more on that shortly.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Buffer Marketing

MAY 13, 2025

More doesn’t necessarily mean better. The more information you have, the better you can tailor your social media strategy, right? And while it’s tempting to track everything, more data doesn’t always mean more clarity.   You might be surprised to hear it. Well, not exactly.

Analytics 122

Analytics Social Media Marketing Key Performance Indicator Logistics 122

SocialPilot

JANUARY 27, 2025

By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. Achievable: Ensure the goal is realistic based on your resources. The buying cycle is longer, and multiple decision-makers are often involved.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Spiralytics

DECEMBER 18, 2024

TikTok’s rapid growth in the Philippines has made it one of the most powerful platforms to reach and engage with a dynamic audience. It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers. With over 56.1

User-Generated 52

User-Generated Shipping Advertisers Advertising 52

Neil Patel

JUNE 5, 2025

You’d spend the same amount of time watching, but the latter sounds way more appealing, right? That doesn’t mean you should completely abandon the written word when developing your strategy, but it might inspire you to focus on tight, 1,000-word (or less) blog posts, news articles, and infographics to help get your point across.

Entertainment 77

Entertainment User-Generated Promotion eBook 77

SocialPilot

JUNE 19, 2025

Today’s social media feeds are busier, smarter, and more competitive than ever. Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

JULY 15, 2025

In the middle of a daily TikTok scroll through videos of dancing, recipes, travel vlogs and makeup tutorials, you might find some game-changing (or questionable) health advice. Many of us are looking for ways to get better sleep, hit new goals at the gym or ultimately live longer, healthier lives. Yet, there are positives.

Health 71

Health Branding Gen Z Education 71

SocialPilot

JUNE 18, 2025

Whether you’re just getting started or trying to scale smarter, this is everything I wish someone had told me earlier. Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. Social media platforms are now more like search engines than timelines. Instagram suggests based on interest tags, LinkedIn ranks by relevance, and TikTok surfaces content based on viewing behavior. With over 5.31

Real Estate 59

Real Estate User-Generated Social Media Marketing Promotion 59

Buffer Marketing

FEBRUARY 19, 2025

Content formats and the social platforms that support it Before we get down to business, you must know which social media network supports what content formats. Here’s an example: View this post on Instagram A post shared by Buffer (@buffer) Video posts are Short-form videos or long-form videos depending on their length.

Social Media Marketing 127

Social Media Marketing Place Education Energy 127

Sprout Social

MARCH 17, 2025

This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more. Fifty-four percent of Australians use Instagram, 49% use Facebook and 39% scroll through TikTok to stay in step with social trends.

Social Media Marketing 75

Social Media Marketing User-Generated Branding Management 75

Sprout Social

JUNE 11, 2025

Learn more about rate cards and how your brand can leverage them to improve your overall influencer strategy. Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. What is an influencer rate card?

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Backlinko

JUNE 23, 2025

What’s the cheat code to getting buy-in from stakeholders? On the other hand, SEO metrics are more broad. They include all the available data you could monitor in SEO tools and analytics platforms. It’s no longer just about ranking at the top of Google. Proving the value of your SEO efforts can seem like an uphill battle.

SEO 67

SEO User-Generated PR Analytics 67

SocialPilot

JULY 20, 2025

Maintaining a consistent publishing schedule and posting during your audience’s peak activity hours builds viewer trust and provides the algorithm with stronger performance data. When viewers know when to expect new content, they’re more likely to return regularly and recommend your channel to others.

Transform 52

Transform Analytics User-Generated Management 52

Animalz blog

JUNE 10, 2025

She emphasizes clear ownership, using data to guide decisions even when it’s messy, and building a culture that encourages testing and learning. She urges leaders to focus on creating genuine value instead of just more content. If I promoted it more, how do I get to that next level? This honesty matters.

Whitepaper 62

Whitepaper Education Communications Branding 62

Backlinko

FEBRUARY 10, 2025

Want more traffic to your Shopify store? And heres the thing: If youre not blogging, youre missing more than search traffic. Its getting visitors for keywords such as bicep workouts, and best bicep exercises. So, they spend more time on the pagea signal Google uses to measure quality content. Start a blog. The best part?

eCommerce 90

eCommerce Shoppers Transform SEO 90

Exposure Ninja

JANUARY 30, 2025

Back then, SEO was more about exploiting the system than providing real value to users. Search engines have become more sophisticated, prioritising intent and relevance over shortcuts (or black hat SEO ). As Charlie Marchant , our CEO at Exposure Ninja , explains: Were going to see search across more and more touchpoints.

SEO 52

SEO User-Generated New Technology Customer 52

Animalz blog

JULY 22, 2025

Her story shows what’s possible when you rethink search across every algorithm, from Google to TikTok to AI. Under her leadership, the team expanded to editorial, web, social, and “organic discovery” on platforms like YouTube, TikTok, and AI tools. She sees generative AI as a way to work more efficiently, not to create more content.

SEO 57

SEO Customer Journey Thought Leadership Place 57

SocialPilot

JULY 7, 2025

We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Threads, and more—so you don’t have to dig through endless changelogs or newsfeeds. More slides = more touchpoints = more engagement.

Thought Leadership 67

Thought Leadership Marketers Marketing User-Generated 67

Exposure Ninja

JUNE 27, 2025

The result is an experience that feels more like a conversation than using a traditional search engine. For brands, it’s no longer about fighting for position one; it’s about being featured in the AI answer. It also pulls from its own training data and internal map of how words and ideas are connected.

PR 52

PR User-Generated SEO CRM 52

Backlinko

JUNE 4, 2025

Time to go to Reddit to get some unfiltered opinions. Free resource: To make things easier, I’ve created a checklist to track your progress Let’s start with what’s really happening here. They bounce from TikTok to YouTube, Reddit to Amazon, back to Google, then maybe ChatGPT for one last check. It’s strategy.

User-Generated 72

User-Generated SEO Price Transform 72

Digital Marketer

NOVEMBER 20, 2024

It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. The more I sound like one of the many you’re talking to, the more I’m gonna ignore you as one of the many I don’t care about.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Sprout Social

MARCH 31, 2025

So how do brands capitalize on getting more eyes on their video? By strategically scheduling your uploads, you can boost views, increase watch time and build a loyal subscriber base. We worked closely with Sprouts Data Science team to uncover how users have been engaging with social media. on any given day of the week.

Food 93

Food Retail Education Analytics 93

Animalz blog

JUNE 3, 2025

The role of content is not that top-of-funnel, ultimate guide stuff Its more offering our bold point of view, our spicy POVs convincing people to work with us and invest with us. ( If you can get your product marketers aligned they will be your best friends. ( Each team is key to moving the business forward.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Hootsuite

AUGUST 2, 2022

If you want more likes, shares, video views, and comments (and what kind of monster doesn’t?!), TLDR: Optimize the length of your content and you’ll be more likely to engage and convert your audience. Based on their findings , posts with less than 50 characters “were more engaging than long posts.” Too little?

Entertainment 145

Entertainment SEO Promotion Advertising 145

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms. On TikTok and Triller, it's 60 seconds. TikTok , for instance, is run by dances, sounds and social challenges. More User-Generated Content (UGC).

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Buffer Marketing

FEBRUARY 15, 2024

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. In this article, we break down what you need to know about the TikTok Creativity Program.

Analytics 126

Analytics Law Entertainment Health 126

Hootsuite

SEPTEMBER 21, 2020

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. Fortunately, there are several tools and resources available for nonprofits on social media. Get your message out and make every effort count with these timesaving tips. View this post on Instagram. Guess who’s back?

Non-Profit 145

Non-Profit Social Media Marketing Food Promotion 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Finally, we pored through the latest data from respected research organizations, like: Deloitte.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in.

User-Generated 136

User-Generated Energy Entertainment Management 136

Hubspot Marketing

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts -- a YouTube app feature that rivals TikTok and Instagram Reels -- began its first round of testing in India last September.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145