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Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

Buffer Marketing

Threads is driving significant engagement. However, X still surpasses Threads in MAU, meaning you could reach more people there. For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. This means that Threads posts drove 73.6%

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The Most Up-To-Date Social Media Data From Buffer

Buffer Marketing

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Different platforms, different behaviors: A “like” on Threads doesn’t carry the same weight as a “save” on Instagram or a “share” on LinkedIn.

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Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Increasing content output without additional resources: Breaking down a single asset creates multiple deliverables, reducing the time and effort needed to maintain a steady content flow. A LinkedIn thread that explores main takeaways.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Emerging networks are constantly introduced; existing networks evolve to remain competitive and the idea of maintaining a presence on every platform is becoming less feasible, even for teams with ample resources. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users.

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The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Buffer Marketing

And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact. As you can see from the heatmap graph above, it ranks in the top five posting times for Threads. on Wednesday.

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Marketing

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  If all you have time for is, say, a quick tweet or Threads post, do that, rather than sit on your hands. 

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How marketers can break free from decision fatigue

Martech

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning. Plus, dragging out decision-making can lead to higher costs from extended project timelines and resource use.