Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Transform 101

Transform Branding Management Education 101

Buffer Marketing

FEBRUARY 14, 2024

They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. Podcasts have an undeniable allure for both their creators and fans. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide.

Entertainment 97

Entertainment Health Influencer Marketing Education 97

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. What’s new in 2023 Bard and SGE They’re not the same thing (as explained here ).

eCommerce 107

eCommerce Advertising Advertisers B2C 107

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Paid traffic. Trends over time.

SEO 121

SEO Branding Product Customer 121

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 87

Transform User-Generated Marketing Marketers 87

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Either way, know what you want to achieve before diving in.

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. No problem.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. AI is also set to greatly impact content creators in particular.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Search Engine Land

APRIL 24, 2024

Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

Advertising 96

Advertising Advertisers Thought Leadership User-Generated 96

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. This approach is changing the game.

Transform 93

Transform Customer Acquisition Education Customer 93

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

FEBRUARY 15, 2024

That’s how good marketing works—even the strongest fall. What I like: Besides innovative and strategic collaborations, Louis Vuitton’s secret weapon is its iconic monogram from 1858. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it?

Branding 120

Branding Fashion Gen Z B2C 120

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. What is B2C marketing? Dig deeper: Why we care about B2B marketing: A guide for marketers. Get MarTech!

B2C 111

B2C eCommerce Retail Shoppers 111

Search Engine Land

OCTOBER 16, 2023

The appeal of guest posting for links is strong – sourcing links from “relevant” content & websites at an attractive price point is an easy sell. Takeaway: If you’re leveraging guest blogging, sponsored content, or article syndication for link building, the time to stop was yesterday. Avoiding guest blogging for link acquisition.

Non-Profit 117

Non-Profit Transform SEO PR 117

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. The good news is these advertising platforms still can do some amazing things when used properly.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Content Marketing 93

Content Marketing Thought Leadership Marketing Marketers 93

Hubspot Marketing

MARCH 5, 2024

The bottom line: A good preview text in email can help you stand out even in the busiest inboxes. We’ll cover: What is preview text in an email? The Best Preview Text in Emails to Check Out Turning Preview Text into Opens What is preview text in an email? Let’s explain why they work and what you can learn from each.

eBook 82

eBook Management Branding Promotion 82

Marketing Insider Group

DECEMBER 21, 2020

What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Rock Content

SEPTEMBER 29, 2023

In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. This latter approach is often referred to as classic leadgen in the world of B2B marketing. What opportunities are we currently overlooking? It’s performance marketing.

Branding 90

Branding Energy User-Generated Promotion 90

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Don’t forget to check what’s popular in podcasts by using Podcast Notes.

Health 109

Health Place Marketing Plan Content Marketing 109

Customers.ai

JANUARY 3, 2024

In fact, it’s a large reason we launched our B2B solution. What is Contact-Based Marketing? What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? What is Contact-Based Marketing? What is Contact-Based Marketing? However, like most trends, ABM’s time is running out.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Search Engine Land

JUNE 20, 2023

Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority. It’s the wrong way to approach getting links to your content.

Affiliate Marketing 94

Affiliate Marketing User-Generated SEO Search Marketers 94

Martech

OCTOBER 30, 2023

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. As we navigate these challenges, it’s crucial to understand what personalization entails. Email content tailored according to engagement. Personalization is not just a marketing buzzword.

Key Performance Indicator 115

Key Performance Indicator Logistics Analytics Advertising 115

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. You just need to find the right combination of tools and get comfortable with what they can offer your company or brand.

Marketing Strategy 88

Marketing Strategy Whitepaper eBook Marketing 88

Hubspot Marketing

SEPTEMBER 22, 2023

The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media. What is referral traffic?

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 121

SEO B2C PR Whitepaper 121

Orbit Media Studios

JANUARY 16, 2024

Vague homepage headers …we’re the best, at what? The H1 header on the homepage answers that question by telling visitors (and search engines) what the business does. Ironically, the “what we do” information is usually just below the headline in smaller text. What to do instead: Be clear, not clever. Some are common.

PR 127

PR SEO Place Promotion 127

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

eCommerce 86

eCommerce User-Generated Manufacturing Finance 86

Martech

MARCH 11, 2024

What problem does your company solve?) We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. However, this ignores the majority of potential customers. Brand association.

Branding 79

Branding Whitepaper eBook Communications 79

Hubspot Marketing

MAY 13, 2022

What is a digital marketing campaign? You may share some of your business's best-performing gated content on Twitter to generate more leads through the channel. But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? So, how do they differ?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

Social Media Marketing 126

Social Media Marketing Entertainment Analytics Industry Insights 126

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Many B2B companies build their social marketing strategy around LinkedIn. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

Retail 108

Retail Branding Place Marketing Strategy 108

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. This article discusses how B2B content marketers can build an effective strategy. What Is B2B Content Marketing? This content can be found on websites, social media channels, and other sources.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketing 66

Hubspot Marketing

MARCH 19, 2024

What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

User-Generated 144

User-Generated Thought Leadership Content Marketing Advertising 144