illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 114

Advertising Advertisers User-Generated Finance 114

Calvyn Lee Blog

NOVEMBER 30, 2023

To put that into perspective, that is: $20 billion more revenue than YouTube $37 billion more than TikTok And over 11 times more revenue than Snapchat In fact, Instagram is the second most lucrative social media platform globally, second only to parent company Facebook.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Search Engine Land

NOVEMBER 8, 2023

YouTube’s ad blocker crackdown could be illegal in the EU. If YouTube is found to be in violation of EU privacy laws, users will be able to continue blocking ads, which could have a significant impact on reach for advertisers. Hanff claims that YouTube is violating Article 5.3 YouTube Premium. ” Why we care.

Law 123

Law Advertising Advertisers Search Marketers 123

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This approach ensures resources are used effectively and contributes to building stronger brand-consumer connections. The post YouTube rolls out video view campaigns globally appeared first on Search Engine Land. Why we care. What is VVC?

Advertising 124

Advertising Advertisers Place Search Marketers 124

Search Engine Land

SEPTEMBER 27, 2023

YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. YouTube is expanding advertising avenues, providing advertisers with more opportunities to showcase their campaigns. YouTube is aligning its Advertiser-Friendly Content guidelines on eating disorders with the YouTube community guidelines.

Education 111

Education Advertising Advertisers Promotion 111

Animalz blog

FEBRUARY 25, 2024

But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. Alignment between your resources (e.g., Alignment between your resources (e.g.,

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Buffer Marketing

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) She uploads past episodes on YouTube for creators who can’t make the live chats. 

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Search Engine Land

MARCH 26, 2024

Creative can be a headache for many SMBs, but Product Studio’s free tools offer a potential solution.They enable quick testing of diverse creative strategies, saving valuable time and resource. You can access Product Studio’s tools in Merchant Center Next or in the Google and Youtube app on Shopify. Getting started.

Product 89

Product Search Marketers Marketing Marketers 89

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. Table of Contents What is a competitor analysis on YouTube? billion users.

Education 84

Education Communications SEO Social Media Marketing 84

Search Engine Land

MARCH 20, 2024

However, many companies don’t have those resources. However, most businesses don’t have the resources to host their own event; they simply exhibit or rent space at industry conferences or events. It also encompasses non-video ads on YouTube. Don’t have the resources to put toward compelling video content?

Marketing 105

Marketing Marketers eCommerce SEO 105

Jeff Bullas

MARCH 1, 2023

They leave no stone unturned in optimizing their content for search engines and assuring Google, “Hey, my site is a quality resource worth a citation.” No matter whether you are a writer, or a YouTuber, or a Twitterati, BuzzSumo has got you covered with helping you find the top influencers in these categories.

SEO 323

SEO PR Place Marketing 323

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. It appears under the "About" tab of your channel's YouTube page.

Millennials 98

Millennials Real Estate SEO Product 98

Buffer Marketing

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception.

Transform 116

Transform User-Generated Promotion Entertainment 116

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You can adjust your settings for Twitter and YouTube to see what interests people in other locations.

Health 109

Health Place Marketing Plan Content Marketing 109

Hubspot Marketing

NOVEMBER 8, 2023

Last month, Nike and Dove announced a new initiative called Body Confident Sport — a package of coaching tools and resources to build body confidence among 11 to 17-year-old girls through participation in sports.

Health 100

Health Branding Customer Marketing 100

Search Engine Land

JANUARY 11, 2024

Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook. Think of different platforms (YouTube, TikTok, Spotify, Instagram, Pinterest, Medium) and content formats (text, image, video, audio). the price).

Transform 133

Transform SEO User-Generated Whitepaper 133

AWeber

MARCH 14, 2023

billion monthly active users and over a billion hours of content watched every day, YouTube is a massive platform that offers endless opportunities to grow your brand and connect with your audience. But did you know that you can use YouTube to grow your email marketing list? Why capture your YouTube subscriber's email address?

Real Estate 105

Real Estate eBook Email Marketing Communications 105

Search Engine Land

JULY 28, 2023

The more brands are willing to spend, the more opportunities that are created for advertisers – not just in terms of campaign volume, but bigger budgets will give advertisers access to more resources to improve engagement, conversions and ROI. YouTube spending on connected TVs (CTVs) shot up 31% YoY, however, desktop spending fell.

Fashion 96

Fashion Advertising Advertisers Price 96

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hubspot Marketing

APRIL 10, 2023

Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. Reddit (-11%), Pinterest (-9%), and YouTube (-4%) are the only platforms that saw a decline in usage. Reddit (-11%), Pinterest (-9%), and YouTube (-4%) are the only platforms that saw a decline in usage.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Hubspot Marketing

FEBRUARY 16, 2023

YouTube YouTube receives a staggering 34 billion monthly visits and commands an audience of 2+ billion people. Based on these stats alone, there's a good chance your audience is on YouTube. Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023. Most social teams create content in silos.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Search Engine Land

JANUARY 4, 2024

Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. Group M is planning to simplify the buying and placement of ads on streaming services for advertisers.

Transform 103

Transform Advertising Advertisers Search Marketers 103

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die. How can it help my business?

Branding 100

Branding Gen Z Transform Education 100

Search Engine Land

APRIL 29, 2024

By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024. Since Google now offers ads for YouTube Shorts, remember to create vertical video content that can be served on as many channels as possible.

eBook 97

eBook Whitepaper Copywriting Education 97

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. The regulatory body offers a variety of resources including a 20-page guide. The TLDR version?

Fashion 93

Fashion COS Influencer Marketing Advertising 93

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry. Use them to your advantage.

SEO 114

SEO Transform Digital Marketing Education 114

Hubspot Marketing

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Entertainment 126

Entertainment Education Branding Marketing Strategy 126

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Neil Patel

AUGUST 19, 2021

Keyword Research Resources: Keyword Research: How to Do It, Tips, Tools & Examples Ubersuggest: Free Keyword Tool. SEO Blogging Resources: How to Rank a Blog in Google’s Top 10 Search Results How to Write a Blockbuster Blog Post in 45 Minutes 7 Things First Time Bloggers can do to Create Industry-Leading Content.

SEO 145

SEO Marketing Marketers Whitepaper 145

Buffer Marketing

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. YouTube understandably wants to keep its viewers watching for as long as possible. Here are the main lessons for creators.

Real Estate 128

Real Estate Fashion Entertainment Education 128

AWeber

NOVEMBER 1, 2022

Creating and growing a YouTube channel is no small thing. So any part of the YouTube process you can automate will help. In this post we’ll cover seven of the best YouTube automation tools to save you time and help increase your views. What are YouTube automation tools? Using them is against YouTube’s terms of service.

Promotion 129

Promotion User-Generated SEO Management 129

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

Fashion 103

Fashion Food Entertainment Education 103

Rock Content

APRIL 29, 2024

So, if you want to post long-form content about retirement, you might want to turn to YouTube. Social media marketing resources , such as Social Champ or Social Media Explorer, bring you the latest and greatest news and information about the market. So, if you create a YouTube video? TikTok or Instagram might be your best bets.

Social Media Marketing 86

Social Media Marketing Marketing Marketers SEO 86

Search Engine Land

MARCH 6, 2024

Inspire feelings with images and videos Consumers discover products through images, product feeds and videos, transforming the resources required to create campaigns that cater to every stage of the buyer’s journey. It’s nearly impossible to navigate the online space without encountering ads in the Google network.

User-Generated 122

User-Generated Transform Advertising Advertisers 122

Hubspot Marketing

NOVEMBER 16, 2023

By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. A key driver behind these high rates of brick-and-mortar shopping is shoppers’ use of digital resources before going to a physical shop. That proportion of shoppers increased in December.

Shoppers 105

Shoppers Gen Z Branding Retail 105

Search Engine Land

MARCH 10, 2023

By investing in new features and tools, Meta is showing its commitment to building a platform that provides creators with the resources they need to succeed. By investing in new features and tools, Meta is showing its commitment to providing creators with the resources they need to succeed and grow their audience.

User-Generated 111

User-Generated Advertising Advertisers Promotion 111