Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. If OpenAI is any indicator, it’s hard to see how. launched Simpli.fi

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform 122

Transform User-Generated Marketing Marketers 122

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Crutchfield Crutchfield is a large electronics retailer specializing in audio, video, and car tech. Theyre a perfect mix of SEO and user experience (UX). It ticks all the big mobile SEO boxes.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. Pinterest and YouTube have a similarly strong search engine and Instagram’s SEO is also slowly catching up.

User-Generated 107

User-Generated Retail Fashion Management 107

Martech

MARCH 6, 2025

Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration. Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers.

CRM 104

CRM Retail Analytics User-Generated 104

Neil Patel

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. It’s simple enough: with SEO for e-commerce. What Is SEO for E-Commerce? SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results.

SEO 145

SEO User-Generated Retail Price 145

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. The challenge?

Retail 111

Retail Shoppers User-Generated Price 111

Hubspot Marketing

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. generic top-level domain -- also known as the gTLD. Using Them in Your International SEO Strategy. Types of Domain Structure. com" (or ".org,"

SEO 145

SEO Shipping User-Generated Retail 145

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

SocialPilot

MARCH 28, 2025

Review syndication is the process of distributing customer reviews across multiple platforms, ensuring they appear on retailer websites, brand websites, and other relevant channels. Retailer websites are where customers post reviews after purchasing a product. Sounds great, right?

Retail 82

Retail Shoppers SEO User-Generated 82

Hubspot Marketing

FEBRUARY 17, 2025

I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. She runs PPC, I run SEO, and we both know our work impacts the other. Spot Synergies Between Channels Aaron Whittaker is the vice president of demand generation at Thrive Internet Marketing. Watch out for poor segmentation.

Transform 118

Transform Customer Acquisition SEO Retail 118

Vertical Response

MAY 25, 2025

This guide on landing page SEO will show you how. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Understanding Landing Page SEO A landing page is a specific type of web page designed for targeted actions.

SEO 52

SEO User-Generated Analytics Transform 52

Backlinko

NOVEMBER 8, 2024

AI can give you access to real-time insights into market trends and user behavior. This generates a list of keywords that potential customers are looking for. This creates a unique viewing experience for each user. Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations.

Price 114

Price Real Estate Promotion Food 114

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Learn their mechanics.

Retail 93

Retail Branding User-Generated SEO 93

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

SEO 126

SEO User-Generated Shoppers Retail 126

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Search Engine Land

JULY 24, 2024

Here’s what Schindler said: “And as you have probably noticed at GML, we announced that soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S., “We see even higher engagement from younger users aged 18 to 24 when they use Search with AI Overviews,” PIchai said.

User-Generated 91

User-Generated Health Retail Advertisers 91

Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. SEO and PPC: Increases visibility and attracts high-quality leads. AI can identify patterns in user behavior to segment audiences and deliver targeted recommendations.

Management 99

Management Marketing Marketers CRM 99

Backlinko

JUNE 23, 2025

It’s an often painful decision that can impact your SEO performance and how people interact with your brand. Despite many SEOs showing bias toward one approach or the other, there’s no one-size-fits-all answer. This is especially true when it comes to SEO and technical setup. Do you use a subdomain or a subdirectory?

SEO 72

SEO Analytics eCommerce User-Generated 72

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Personalize content to meet their expectations, incorporating proper SEO techniques for coherence and social sharing. Let’s explore how SEO enhances different marketing efforts.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Adobe Experience Cloud Blog

JULY 13, 2015

Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear.

SEO 134

SEO Thought Leadership User-Generated Energy 134

Martech

JUNE 16, 2025

Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and engage with brands. retail sites and a 3,200% increase to U.S. The shift to AI-powered interfaces is real.

User-Generated 52

User-Generated Retail Analytics Communications 52

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 79

Branding Gen Z Pharmaceutical Health 79

SocialPilot

FEBRUARY 6, 2025

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate 66

Real Estate Customer Food User-Generated 66

Neil Patel

JANUARY 27, 2023

I ask this because, depending on the time of year, you can beef up your strategy using seasonal SEO. Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Let’s talk about seasonal SEO’s impact and how to leverage it to improve marketing performance. It’s time to change that!

SEO 126

SEO B2C Shoppers User-Generated 126

Litmus

OCTOBER 17, 2024

What sets it apart from other channels (like social media, paid ad, or SEO) is its inherently permission-based nature; subscribers have actively chosen to hear from you by raising their hands and subscribing to your email list. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Neil Patel

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO.

Retail 145

Retail User-Generated SEO CRM 145

Marketing Insider Group

OCTOBER 6, 2021

As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. There are no physical products or brick-and-mortar retail spaces where customers wander in and products can sell themselves. SEO for SaaS: Your Complete Checklist.

SEO 22

SEO Whitepaper eBook User-Generated 22

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. They lead users to intermediate pages that are not as useful as the final destination.”. Williams-Sonoma, Inc.”), French press coffee maker manufacturer Bodum sued their former retail partner Williams-Sonoma under similar circumstances. What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Users can either customize their site or use Squarespace's ready-made designs. BigCommerce. Image courtesy of Magento. Squarespace.

eCommerce 145

eCommerce Transform Price Retail 145

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. As SEOs, we must adapt and expand our skillset to stay relevant in the ever-changing world of organic search.

SEO 105

SEO PR Transform eCommerce 105

Sachs Marketing Group

AUGUST 15, 2022

Understanding why local SEO is important for small businesses can mean all the difference. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Why Local SEO is Important for Small Businesses.

SEO 99

SEO User-Generated Retail Marketing Plan 99

Search Engine Land

JUNE 14, 2024

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? These methodologies are adaptable to almost any field, including SEO. However, that method is not the best for keeping up with the fast pace of SEO and digital trends.

Brand Management 87

Brand Management Management SEO Branding 87

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. SEO: The pros How can you benefit from SEO?

SEO 101

SEO User-Generated Advertisers Advertising 101

AWeber

DECEMBER 5, 2023

Learn how in our guide to landing page SEO… What is an SEO landing page? SEO landing pages are web pages optimized to: Rank well in search Drive lots of leads or sales Landing pages serve a single purpose or goal. They generate relevant traffic by targeting specific keywords. Want to do the same?

SEO 111

SEO User-Generated Shoppers Retail 111