Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”

Retail 130

Retail Advertising Advertisers Shoppers 130

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media.

Retail 113

Retail Shoppers Advertising Advertisers 113

Marketing Insider Group

MAY 28, 2025

As you know, foot traffic is the lifeblood of a physical retail store. And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. Create Inviting Window Displays Your retail store windows are essentially your billboard.

Retail 102

Retail Shoppers Promotion Place 102

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 113

Retail Management Shoppers eCommerce 113

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Our expert panel will cover: Optimizing shopper journeys with actionable data. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech.

Retail 116

Retail Shoppers Digital Marketing Whitepaper 116

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Retail 105

Retail Shoppers Marketing Marketers 105

Martech

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

Shoppers 122

Shoppers Shipping Retail Communications 122

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 124

Retail Shoppers Advertising Advertisers 124

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? from 2023’s numbers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. Retail media networks are on pace to account for 21.8%

Retail 97

Retail Shoppers Advertising Advertisers 97

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers. Cross-promotion is key.

Retail 84

Retail Shoppers User-Generated Customer Journey 84

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 113

Retail eCommerce Transform Digital Marketing 113

Search Engine Land

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. average above target in 2023.

Shoppers 89

Shoppers Shipping Retail Communications 89

Martech

DECEMBER 3, 2024

This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” billion in U.S.

Shoppers 124

Shoppers eCommerce Retail Health 124

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. This means retailers will be under pressure to hit holiday sales goals. Key updates: Shopping trends insights.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertising 133

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. billion in online sales.

eCommerce 130

eCommerce Shoppers Retail Analytics 130

Martech

JANUARY 9, 2025

They’ve also included a scan-barcode option on mobile, catering to shoppers looking for exact versions of items at discounted prices or rare, vintage or luxury goods. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices.

Customer 119

Customer Transform Shoppers eCommerce 119

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.”

eCommerce 128

eCommerce Retail Shoppers Health 128

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 This is good news for retailers with a solid digital marketing strategy. This is because of price discounts, not because shoppers are feeling wealthier. retailers,” said Pandya. billion in November and December this year, according to a forecast by Adobe. Why we care.

Gen Z 125

Gen Z Shoppers Retail Price 125

Hubspot Marketing

JULY 19, 2024

A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color. It often impacts people across the board who are part of underrepresented communities.

Customer 125

Customer Food Shoppers Retail 125

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 71

Retail Customer Shoppers Advertising 71

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products. Bluecore , acquired the AI Shopping Assistant, alby.

Law 117

Law Transform Retail Manufacturing 117

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 127

Retail CMO Customer Journey Shoppers 127

Martech

AUGUST 29, 2024

With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. Consumers are interested in how retailers are using these tools. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said.

Market Research 133

Market Research Shoppers CMO Retail 133

Martech

NOVEMBER 21, 2024

billion global shoppers, 1.6 Schwartz is director of consumer insights and strategy, retail and consumer goods, at Salesforce. Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases. How AI provides the assists.

Retail 115

Retail Shoppers Customer Product 115

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Search Engine Land

SEPTEMBER 30, 2024

As the graph shows, ecommerce retail sales have steadily grown, even as total retail has flattened. That likely means last-minute shoppers will need to get gifts to recipients on time. In turn, those positives should also influence an acceleration in consumer spending. Business email address Sign me up!

Retail 77

Retail eCommerce Shipping Finance 77

Brian Solis

FEBRUARY 17, 2025

While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. This shift in priorities is crucial for retailers navigating today’s hybrid physical-digital landscape. As he put it, “The future of retail isn’t just digital or physical—it’s human.”

Retail 52

Retail Gen Z Transform Millennials 52

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 128

Retail Transform Shoppers Advertising 128

Martech

JANUARY 7, 2025

Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe. Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round. The 2024 holidays were the most mobile ever, according to Adobe. Smartphones drove 54.5% of online purchases. Additionally, 79.1%

eCommerce 117

eCommerce Shoppers Price Retail 117

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

Retail 128

Retail Shoppers Transform Advertising 128

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 120

Shoppers Non-Profit Retail Shipping 120

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 128

Shoppers Gen Z Branding Retail 128

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Transform Shoppers Advertising 52

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. It includes Sponsored Products, Sponsored Brands and Sponsored Display, using shopper data and AI to optimize ad placements with little advertiser input.

Branding 128

Branding Advertising Advertisers Retail 128