Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. For SaaS: Post Power-Up with event reminders and product catalogs is a goldmine for SaaS businesses. Broadcast Channels: Engage at Scale! Via Pallyy 4.

Entertainment 80

Entertainment Industry Insights Retail Promotion 80

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. Now, apply this concept to your SaaS product.

Customer 80

Customer Real Estate Health Customer Journey 80

Buffer Marketing

JANUARY 15, 2024

[They also have] podcasts like "Protect the Hustle," all about B2B SaaS growth strategies, and web series like "Churning Point," diving into how SaaS companies retain their customers." I think this is a positive trend.  "  2.

Copywriting 110

Copywriting PR SEO Content Marketing 110

Chief Martec

JANUARY 18, 2022

This week’s aggregated data gift is the 2022 SaaS Management Index released by Zylo, a SaaS management platform. SaaS management platforms such as Zylo, Torii, Blissfully, Proactiv, BetterCloud, etc., Instead, business units manage 66% of their own SaaS spend, a 22% increase. The sky is blue. The ocean is wet.

Energy 122

Energy CRM Management Product 122

Chief Martec

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. Most SaaS business applications using usage-based pricing have a hybrid model.

Price 97

Price Law Product Customer 97

Rock Content

NOVEMBER 21, 2023

The Software as a Service (SaaS) business model is maturing into one of the most sustainable. However, SaaS brands face unique challenges when it comes to marketing. This article will cover some social media marketing strategies that work for SaaS B2B. B2B SaaS brands can use that to ensure the right people see their content.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

AWeber

JANUARY 30, 2024

We recommend SimilarWebPro for SaaS and service businesses, Sell the Trend for dropshipping businesses, and Jungle Scout for Amazon sellers. Sell the Trend helps you do exactly that. It can reveal traffic sources, audience demographics, popular content, and even competitor marketing strategies.

eCommerce 95

eCommerce Shipping Price User-Generated 95

Chief Martec

JULY 7, 2023

And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. Down with SaaS!” Or, more accurately, the latest data from Productiv’s 2023 State of SaaS report doesn’t support those claims. In fact, the average SaaS stack grew 32% over the past two years.

Price 91

Price User-Generated Management Product 91

Jeff Bullas

DECEMBER 9, 2022

Launching a new business into a fading and failing trend is a surefire way to lose a lot of money (Hint: You wouldn’t want to be starting a video rental store). Trend spotting is a skill the best entrepreneurs often have in common. This industry is known as “Software as a Service” (SaaS). Deeper dive.

Food 200

Food Entertainment eCommerce New Technology 200

Martech

OCTOBER 30, 2023

Remember, TikTok is a rapidly evolving platform, so it’s important to stay up-to-date with the latest trends and features. There are many possibilities, depending on the human user’s main interests: “You are a B2B social media marketing expert focused on SaaS software for marketers. Format) Please list five numbered steps.

Entertainment 90

Entertainment Social Media Marketing Fashion User-Generated 90

Martech

NOVEMBER 15, 2023

Some examples of thought leadership might include: Trend-forecasting articles. Annual reports predicting industry trends, helping businesses prepare for the future. Take any C-suite leader of a SaaS company, for instance. For instance, AI analytics tools can identify trending topics based on customer behavior.

Thought Leadership 129

Thought Leadership Energy Marketing Marketers 129

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And SaaS marketers are getting better at all of the above in 2020. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The Big Problem: SaaS Marketers Are Converting Less.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Martech

AUGUST 4, 2023

Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Influencer Marketing 96

Influencer Marketing Analytics Management Branding 96

Martech

MAY 2, 2023

Presenting at Best of Breed Marketing Summit alongside Marketing Tribe founder Frans Riemersma, Brinker, VP platform eco-system at HubSpot, said: “On average, across companies of all sizes, you still have around 291 SaaS subscriptions. ” Dig deeper: Why marketers are replacing foundational martech Other key trends.

User-Generated 110

User-Generated Marketing Marketers eCommerce 110

Rock Content

NOVEMBER 20, 2023

AI tools is a tech solution that has transformed the operations of businesses in various industries for good, including SaaS. A Pain Intelligence report shows that a whopping 76% of SaaS companies worldwide have now adopted AI! Join us as we explore the benefits of WriterAccess SaaS AI tools for your business.

Transform 52

Transform User-Generated SEO Digital Marketing 52

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. While the SaaS market is predicted to grow to a staggering $220.21 For starters, what is SaaS? SaaS stands for software as a service. However, SaaS is not merely a software delivery method. Keep reading to see it!

Marketing Strategy 113

Marketing Strategy Whitepaper Content Marketing Customer loyalty 113

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Transform Promotion CRM 143

Search Engine Land

AUGUST 29, 2023

His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. Tune into the podcast and learn: How to use data to help your customers achieve better business outcomes and grow faster than their competition.

Transform 115

Transform Customer Analytics Market Trends 115

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Chief Martec

AUGUST 29, 2022

Last month, I pointed out a Pandium study of the State of Integrations and APIs at 400 SaaS Companies identifying that 86% of the Top 100 SaaS companies in the market now feature an integration marketplace. In a world of 100,000+ B2B SaaS products , how could they not be? And it was a major source of churn for SaaS vendors.

Transform 123

Transform Law Non-Profit CRM 123

Martech

AUGUST 29, 2023

His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. Tune into the podcast and learn: How to use data to help your customers achieve better business outcomes and grow faster than their competition.

Transform 107

Transform Customer Market Trends Management 107

GrowPowerful

JULY 6, 2023

Ignite Your Success by Keeping Your B2B SaaS Marketing Firing on All Cylinders Keep the fuel flowing The ongoing acceleration of digital transformation coupled with Artificial Intelligence has created a hyper-competitive landscape for B2B SaaS companies. But why is it so vital to keep that engine 'firing on all cylinders'?

Transform 52

Transform Marketing Marketers Education 52

GrowPowerful

JULY 5, 2023

As a SaaS CEO, the second half of the year is a critical period for your business. Identify key performance indicators (KPIs) that are relevant to your SaaS business and compare your performance to industry leaders and competitors. Your GTM strategy should align with your business objectives, target audience, and market trends.

Place 52

Place Key Performance Indicator Price Market Trends 52

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. You have to think lean and mean.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Chief Martec

DECEMBER 5, 2023

We try to explain those phenomenon in plain language and then extrapolate where those trends are logically taking us. Indeed, the forces of consolidation are hard at work across the entire SaaS universe. However, we did include interviews with each of them to elicit their perspective on these trends. We discuss AI, of course.

Transform 101

Transform Thought Leadership Customer Journey Digital Marketing 101

Buffer Marketing

JANUARY 15, 2024

[They also have] podcasts like "Protect the Hustle," all about B2B SaaS growth strategies, and web series like "Churning Point," diving into how SaaS companies retain their customers." I think this is a positive trend.  "  2.

Copywriting 55

Copywriting PR SEO Content Marketing 55

Jeff Bullas

MARCH 5, 2023

The “new gold rush” refers to the trend of venture capital backing startups and SaaS (Software as a Service) companies that provide platforms to service the 21st Century capital contagion. During the gold rush the new rich were the sellers of shovels. The industrial tools to unearth the riches.

Energy 196

Energy Content Marketing SEO Management 196

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? SaaS businesses, please stay away from TikTok Shops).

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Chief Martec

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. The same pattern appears in other SaaS categories too — engineering, finance, HR, IT, security, sales, etc.

Product 113

Product Finance Branding Customer 113

Search Engine Land

APRIL 24, 2024

Example : A software-as-a-service (SaaS) company offering project management tools could use sponsored content to showcase a new feature release to project managers and executives in the technology industry. It can include text, images, videos and carousel ads. Sponsored InMail (a.k.a.

Advertising 93

Advertising Advertisers Thought Leadership User-Generated 93

Hubspot Marketing

OCTOBER 17, 2023

In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Let’s get into it.

Affiliate Marketing 101

Affiliate Marketing Market Trends B2C Transform 101

Search Engine Land

OCTOBER 31, 2023

And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. Do some research and find one or two that you get the most value (and entertainment) from, and stay in tune with news and trends when it’s convenient for you. The SEO Mindset Podcast. Marketing O’Clock.

SEO 114

SEO Transform Digital Marketing Education 114

Search Engine Land

JULY 11, 2023

Capitalize on trending topics. This is where you should utilize Google Trends, play around with the tool and plug in your main keyword to get related trending topics to target in your content strategy. SaaS companies like Ahrefs and SpakToro are also good examples. Target “What to Wear to + [Event]”.

SEO 76

SEO Non-Profit Price Marketing 76

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. Based on our experience working with hundreds of SaaS companies, SEO today is harder than it was yesterday.

SEO 145

SEO User-Generated Energy Health 145

Martech

MARCH 1, 2024

The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. You lose a customer. But this is not a time for despair.

Gen Z 116

Gen Z Pharmaceutical Customer Acquisition Marketing 116

Neil Patel

NOVEMBER 9, 2020

From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. Micro Startup Acquisition Trends. For example, HR and finance SaaS vendor Workday bought Scout RFP (a San Francisco startup with a team of 8) for $540 million.

Non-Profit 144

Non-Profit Price Finance Analytics 144