Search Engine Land

JULY 19, 2024

AI-powered search pulls the most relevant information across all channels and assets, using a variety of LLMs , schema/structure data, freshness and user click data to display these results. Passing ranking and citation links in AI Overviews guide users directly to specific, highlighted parts of webpages.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Backlinko

SEPTEMBER 6, 2024

Detailed also lets you check technical SEO elements like schema markup and hreflang for any page. For example, learn which schema markup types your competitor used to score rich snippets. Further reading: Google Search Console: The Definitive Guide 3. Further reading: Technical SEO: The Definitive Guide 6.

SEO 114

SEO Price User-Generated Analytics 114

Martech

FEBRUARY 3, 2025

This guide breaks down key optimizations to help your content stay visible and rank in the AI era. Use semantic markup, metadata, and schemas. Metadata and semantic matter more Clear titles, descriptions, dates, and schema.org markup help AI systems quickly understand your content. Traditional SEO isnt enough.

User-Generated 78

User-Generated SEO Marketers Marketing 78

Backlinko

DECEMBER 29, 2024

In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. ” This type of content works best as detailed guides and tutorials. If they list services, include pricing guides and customer case studies. Use Googles free Schema markup generator tool.

SEO 103

SEO Customer Real Estate User-Generated 103

Backlinko

JULY 10, 2025

In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. You’ll also get a troubleshooting guide with fixes for the most common SEO issues. Follow the steps in this guide to configure and customize your Site Audit project before running the crawl. When you’re ready, hit “ Start audit.”

eCommerce 73

eCommerce SEO Shoppers User-Generated 73

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Utilize schema markup to enhance the appearance of your content in search results. That means guiding the user with clarity, removing friction, and creating valuable moments at every step.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? And honestly? In many ways, it is.

User-Generated 106

User-Generated SEO Branding Email Marketing 106

Search Engine Land

JULY 29, 2024

Here’s what we’ll cover in this guide: What is GEO? Advanced methods and key strategies beyond those covered in the study can further optimize your results, and this guide will delve into additional tactics that can be implemented to maximize your success. How GEO differs from SEO. Why GEO is important. Key benefits of GEO.

User-Generated 131

User-Generated Transform SEO Law 131

Backlinko

JANUARY 6, 2025

I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. If you want more ideas, read our ecommerce marketing guide , which has 11 ways to increase your traffic and sales.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Martech

MAY 30, 2025

Enhanced with schema markup and FAQ blocks. Dig deeper: GenAI is already telling your brands story are you guiding it? So, it’s time to update your old SEO playbook. Instead of optimizing solely for SERP position, you must now ensure that content is: Logically formatted and easy to extract.

PR 99

PR Thought Leadership Transform User-Generated 99

Hubspot Marketing

AUGUST 20, 2024

Check out these articles for detailed lists and insights: Image Generation Tools Logo Generation Tools Video Generation Tools AI Writing Tools You can also dig specifically into ChatGPT with our free guide, " How to Use ChatGPT at Work." Image Source To learn more about using AI for data analysis, check out our free guide.

User-Generated 132

User-Generated Food Marketing Marketers 132

Marketing Insider Group

NOVEMBER 19, 2024

Structured Data: Implementing schema markup allows search engines to understand and present information clearly, which can improve click-through rates from search engine results pages. Key SEO web design tips can impact search engine optimization efforts without compromising site aesthetics.

SEO 95

SEO User-Generated Branding Customer 95

Exposure Ninja

JULY 11, 2025

This means using consistent formatting, meaningful subheadings, summarised key points, and schema markup where appropriate. Add Article, FAQ, Product, or HowTo schema markup. Use plain language with strong intent signals like “How to,” “Best,” “Guide,” or “Tips for.”

User-Generated 52

User-Generated SEO Communications Place 52

Backlinko

NOVEMBER 22, 2024

Including adding secondary keywords and Schema markup. Check out our enterprise SEO guide. For example, the AI-powered Content Guidance tool analyzes how your site compares to other top-ranking sites in your industry. And provides recommendations to improve your rankings. Not ready to decide yet?

SEO 97

SEO Price User-Generated Analytics 97

Orbit Media Studios

APRIL 2, 2025

This page can also use schema markup. Schema markup are little tags of code that specify what type of information is being displayed. There is weak evidence that AI bots are parsing schema tags. So schema still matters. Talia Wolf has an excellent guide on high-performing comparison pages.

User-Generated 75

User-Generated Analytics SEO Marketing Ethics 75

Power Digital Marketing

JUNE 3, 2025

This guide breaks down the essential tactics fashion brands need to boost their online presence, attract the right customers, and turn clicks into conversions. Implement structured data (schema markup) to enhance rich search results. What is SEO for Fashion Ecommerce? Want to learn more?

Fashion 52

Fashion eCommerce SEO Shoppers 52

Hubspot Marketing

FEBRUARY 18, 2025

For example: How-to guides or blog posts informational keywords, where you introduce a site visitor to a topic and build out your expert image. As for the CTAs, you could consider Read the full guide or Explore similar topics, both of which encourage further topic exploration.

Real Estate 86

Real Estate Transform User-Generated SEO 86

Welcome Software

FEBRUARY 21, 2025

While you can't automate unloading and loading the dishwasher (yet, anyway), you can use AI for SEO tasks like: Generating schema markup based on content type (eg. Full to the brim with tips, tricks, and insights, as well as covering the emerging era of AI agents, it's not one to miss.

SEO 52

SEO Fashion User-Generated Thought Leadership 52

Vertical Response

JULY 14, 2024

This guide covers everything from understanding your audience to mastering SEO and creating great content. Thorough keyword research is the compass that guides your content strategy, helping you identify topics that will drive organic search traffic to your website. Want to get more visitors without paying for ads?

SEO 80

SEO User-Generated Transform Thought Leadership 80

Exposure Ninja

APRIL 25, 2025

Adding schema markup to help AI understand your content’s context. We’re seeing the strongest performance from pillar pages, in-depth guides, and original research reports. Using conversational language that matches how users phrase queries. Including original insights, expert quotes, and first-hand experience.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Neil Patel

JULY 19, 2025

In this guide, I’ll show you what a website redesign really involves and walk you through my agency’s 11-step process — including mistakes to avoid. Improve conversion rates by reducing friction for website users and guiding customers to next steps like signing up for a list, booking a call, or making a purchase.

User-Generated 46

User-Generated SEO Content Placement Analytics 46

Exposure Ninja

JUNE 27, 2025

Structure content using schema and clear HTML tags so AI can read and reuse it confidently. Create a messaging guide for your team (and freelancers) to ensure consistency in terminology, tone, and key phrases consistent across content. For example: Use FAQPage schema for your FAQs. Unify the language.

PR 52

PR User-Generated SEO CRM 52

Sachs Marketing Group

MAY 30, 2025

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Key AEO strategies include: Structured Content Implementing schema markup and organizing content to answer specific questions enhances visibility in AI-generated responses.

Transform 52

Transform Gen Z SEO User-Generated 52

Exposure Ninja

JUNE 27, 2025

You need crawlable content, clean structure, schema, fast-loading pages, keyword optimisations , and internal and external links. Their guide on determining mortgage payments is cited in AI responses and ranks in traditional search for the same query. Including an FAQ section (with schema markup ).

User-Generated 52

User-Generated SEO Food PR 52

Exposure Ninja

MAY 7, 2025

In this guide, we’ll unpack what zero-click searches really mean and how you can still drive measurable results when the SERP feels like it’s working against you. Then, structure your content to answer those queries clearly, using headings, bullet points, and schema markup where relevant. of searches in the U.S.

User-Generated 52

User-Generated SEO Branding Price 52

Search Engine Land

OCTOBER 2, 2024

Therefore, one area we should focus on is structured data markup. The audit also identified a few quick wins on the technical side, particularly in Schema markup. Rather than marking up everything on the site, being strategic about which Schema to implement is key. This changes how we approach strategy and SEO overall.

SEO 91

SEO Health User-Generated Key Performance Indicator 91

Animalz blog

APRIL 5, 2025

In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. Add relevant schema markup to earn rich snippets in search results. Place internal links strategically to guide readers to related content. We understand.

SEO 67

SEO User-Generated Non-Profit Transform 67

Exposure Ninja

JULY 11, 2025

These might include how-to guides, side-by-side comparisons, step-by-step tutorials, common pitfalls, and practical tools. Their credit card resources cover every angle of this topic, from credit-building strategies to product comparisons, FAQs, and decision-making guides. Use bullet points and tables. Implement structured data.

User-Generated 52

User-Generated Finance PR SEO 52

Exposure Ninja

JULY 18, 2025

For example, after updating our guide on the latest SEO trends , we tested prompts across multiple platforms to assess its visibility. Sure enough, our guide appeared as a cited source in several AI-generated answers, proof that the content is being picked up and trusted. What content performs best in AI Search?

User-Generated 52

User-Generated PR SEO Transform 52

Hubspot Marketing

FEBRUARY 26, 2025

Then, create articles and a pillar guide around them. Use Schema markup. Schema markup (also called structured data) is a type of code that you add to your website to help search engines understand what your content is about. a comprehensive guide) that ranks well for relevant keywords.

User-Generated 102

User-Generated SEO Management Customer Journey 102

Welcome Software

SEPTEMBER 27, 2024

Want to learn more, here are the resources we recommend: AI playbook for marketers Guide to creating a bada$$ website strategy How digital leaders are thinking about personalization It fuels creativity, efficiency, and most importantly, conversions.

User-Generated 52

User-Generated Price Analytics CRM 52

Exposure Ninja

JULY 18, 2025

This would include detailed guides, FAQs, service or product pages, and case studies related to your niche. Here are the key elements of AI-friendly content : Structured Data: Use schema markup such as FAQ, how-to, author, and review schemas to help AI tools understand your content.

SEO 52

SEO User-Generated CRM Branding 52

Welcome Software

FEBRUARY 18, 2025

Your website audit checklist Now that we’ve got that covered (and because we love us a checklist), here’s one to guide you through the process of completing a website audit: Prep for your website audit Decide on your goals. Are you applying Schema markup to help Google better understand what your content is about?

COS 52

COS SEO User-Generated Analytics 52

Marketing Insider Group

MAY 5, 2025

Bonus: Add contextual links between blog posts to improve time on site and guide visitors through your content. Tool to use: Screaming Frog, Sitebulb, Ahrefs Image source Bonus: Structured Data & Schema Markup Structured data helps Google better understand your site. Run a crawl and fix anything that leads to 404s.

SEO 58

SEO eCommerce Performance Marketing Product 58

Duct Tape Marketing

JULY 14, 2025

AI-powered assistants, chatbots, and large language models are now curating content and guiding buyer behavior in ways your site never touches. The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape Marketing Marketing has shifted. AI rewards clarity and completeness.

Customer Journey 61

Customer Journey Customer Native Marketing Marketing 61

Search Engine Roundtable

JUNE 6, 2025

The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text result image. A Simple Guide for Marketers and Creators , WordLift Blog Other Search Google rolling out upgraded Gemini 2.5

Finance 55

Finance PR SEO Fashion 55

Rock Content

AUGUST 5, 2023

Schema markup is one underutilized factor that can really help move the needle in your site’s favor through solid search engine optimization. What Is Schema Markup? Schema markup is a specialized language or code that is added to the content of a webpage to provide explicit information to search engines like Google.

SEO 91

SEO User-Generated Place Marketing Strategy 91