Search Engine Land

FEBRUARY 29, 2024

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. These alternative platforms come packed with engaged users actively searching for products, inspiration and information.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

DECEMBER 18, 2023

On-site SEO : The optimization of your content and HTML. By procedurally working through these four SEO pillars, you can improve your visibility, traffic and engagement from organic search. But need it to make sure search engines can read your content and explore your site. Think of your website as a filing cabinet.

SEO 134

SEO User-Generated Place Management 134

SMA Marketing

APRIL 18, 2024

They head straight to a search engine, their fingertips poised to reach the best lawyer to address their needs. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. They aren’t flipping through phone books anymore.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. That said, optimizing for specific keywords or niche topics isn’t always outdated.

SEO 104

SEO Customer Journey Education Branding 104

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. This article covers the key elements that should be optimized on every page for the best SEO results.

SEO 120

SEO Place Product Branding 120

OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

FEBRUARY 19, 2024

The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. Optimizing the images using Google NLP.

Gen Z 112

Gen Z Real Estate Transform SEO 112

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 98

Finance Manufacturing Health Education 98

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. The latter is all about optimizing your business website for SERPs in a targeted location. And that backbone is technical SEO.”

SEO 89

SEO Key Performance Indicator Marketing Plan Target Market 89

Rock Content

APRIL 10, 2024

Have you ever visited the third or fourth page of Google’s search results? According to BrightEdge, 68% of users’ experiences begin by typing a keyword into a search engine. On-site SEO is the same as on-page SEO and is best defined as optimizing a website’s content to rank on a search engine.

SEO 93

SEO Copywriting Branding Product 93

Search Engine Land

SEPTEMBER 11, 2023

You can’t just wait for search engines to index your website or for people to start searching for your event. That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. Get the daily newsletter search marketers rely on.

SEO 142

SEO User-Generated Energy Promotion 142

Search Engine Land

APRIL 19, 2024

Agree on what work will be performed What services will you be providing to the client? Here are some common agency services: Paid search Paid social SEO Programmatic and display advertising Traditional media (print, out-of-home, etc.) Agencies can offer a wide variety of advertising and marketing services. Which ones?

Management 103

Management CRM Communications Advertising 103

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 105

SEO User-Generated Education Digital Marketing 105

Rock Content

APRIL 15, 2024

With timely, relevant, and valuable content, you can engage, enlighten, and enlist potential customers to consider your products and services. Use tools such as analytics tracking and Search Engine Optimization (SEO) to help you make the necessary adjustments. This strategy requires an ongoing commitment and patience.

Content Marketing 86

Content Marketing Marketing Marketers Marketing Strategy 86

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. For example, as you optimize for search engine rankings, you shouldn’t sacrifice the authenticity and relevance of your content. Get the daily newsletter search marketers rely on.

SEO 113

SEO Customer Journey Marketing Strategy Digital Marketing 113

Orbit Media Studios

JANUARY 3, 2024

It was very weird and search results were bad. Today… Search engines are much better and SEO has evolved. It includes the step-by-step process for building search friendly content that goes beyond the primary target keyword. Target the topic, not just the keyphrase Google is a semantic search engine.

SEO 127

SEO Copywriting CMO Analytics 127

Kuno Creative

FEBRUARY 29, 2024

Instead of attempting to crack a code, businesses have to continuously optimize their online presence for search engines, which is why many are investing in technical SEO services so they don't have to tackle these tasks alone.

SEO 86

SEO Branding Marketing Strategy Marketing 86

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Keywords are a fundamental element of search engine optimization (SEO). Next, you’ll see the standard search results. First, you see the selection of Places.

Customer 83

Customer SEO Place Price 83

Search Engine Land

FEBRUARY 7, 2024

On one hand, SEO is crucial for getting a website to gain visibility on search engines. The key is finding the right balance between optimizing for search engines and providing a smooth user journey. Search engines pay attention to this behavior. The importance of UX cannot be overstated.

SEO 114

SEO Customer Journey eCommerce Customer 114

Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. Get the daily newsletter search marketers rely on.

Gen Z 127

Gen Z Fashion Food Entertainment 127

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 127

SEO Law User-Generated Customer 127

Rock Content

APRIL 8, 2024

Did you know that 60% of internet users contact businesses directly based on local search results? About 76% of them visit a business within a day of searching, according to Semrush. SEO or search engine optimization is the key to getting high-ranking slots in organic searches.

SEO 83

SEO Place Promotion Marketing Strategy 83

Search Engine Land

SEPTEMBER 27, 2023

Google Optimize will not be available after Sept. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Why is Google Optimize sunsetting? The search engine therefore decided to invest in solutions that will be more effective for customers instead.

Analytics 113

Analytics Search Marketers Customer Product 113

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. It also brings personalization to search engines.

Transform 126

Transform User-Generated SEO Analytics 126

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Management 120

Management SEO User-Generated Customer loyalty 120

Search Engine Land

SEPTEMBER 25, 2023

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate with users as they research a product or service. The process in which users begin to research their needs starts on Google and other search engines.

Customer Journey 128

Customer Journey SEO Customer Logistics 128

Search Engine Land

MARCH 18, 2024

This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. An SEO plan covers how to research, document, create, optimize and promote content to improve your website’s visibility on search engines. What is an SEO plan?

SEO 110

SEO User-Generated Promotion Product 110

Search Engine Land

FEBRUARY 21, 2024

It does this by fixing the titles, descriptions, and stuff so they look nice and appear in search results. So, when people search, these videos pop up more, even beyond the app they’re on. SEO reinforces influencer collaborations by optimizing shared content, ensuring it aligns seamlessly with the brand’s messaging.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

MARCH 6, 2024

Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer. Profile optimization Keywords go a long way in search and that’s not just for search engines. Social networks have their content indexed in search engines, too.

SEO 114

SEO PR Branding Customer 114

Search Engine Land

FEBRUARY 6, 2024

The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms.

PR 111

PR SEO Customer Journey Thought Leadership 111

Search Engine Land

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them.

Shipping 134

Shipping Millennials SEO Email Marketing 134

Search Engine Land

MAY 15, 2023

Generally, the largest of those traffic sources is organic search. It details exactly what you need to consider to build a site for search marketing and lead generation and how to focus on what your users want to help keep the Google gods on your side. Your website is the center of your digital marketing world. This is a problem.

SEO 103

SEO User-Generated Digital Marketing Copywriting 103

Search Engine Journal

APRIL 1, 2023

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” The advent of OpenAI’s ChatGPT on Nov.

SEO 145

SEO 145

Marketing Insider Group

APRIL 2, 2024

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? It lays down a solid foundation in a world where first impressions are made in milliseconds, and search engine rankings can make or break your online presence. billion searches every day.

SEO 64

SEO Health Analytics Product 64

Search Engine Land

APRIL 26, 2023

Search engine results for “pet shop near thousand oaks, ca” While the following is not an exhaustive list, it has some essential SEO tactics to do at a bare minimum for helping local business rank. Get the daily newsletter search marketers rely on. For local pack rankings 1. This can further help users decide on a business.

SEO 122

SEO Place Customer Search Marketers 122