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GenAI must win consumer trust if it is going to transform search marketing

Martech

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Processing.

Transform 140
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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

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Google’s search market share falls below 90% for first time since 2015

Martech

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. Cleary, were seeing a trend with Google losing search market share. Wheres the drop?

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. Ready to take the next step? Brush up on the most common SEO interview questions so you’re fully prepared when you secure that interview.

SEO 109
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7 strategies to maximize your AI-powered search market share

Search Engine Land

Get the newsletter search marketers rely on. When we develop content that is rich in topics and entities, diversify it and link these pages deeply with similar topics, providing contextual information, user-level metrics can improve significantly. Business email address Sign me up! Processing. See terms.

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How search analytics can tailor messaging and maximize performance

Martech

Search data can show you: The specific problems your customers are trying to solve. Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors.

Analytics 122
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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success.

Transform 128