Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. In September, the search engine was taken to court by the U.S. That’s just not what we do.”

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 141

Digital Marketing Influencer Marketing Marketing Marketers 141

Search Engine Land

MARCH 9, 2023

Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S.

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings.

Search Marketers 91

Search Marketers Law Marketing Marketers 91

Sprout Social

DECEMBER 12, 2022

And what is life if not social? So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. You know what you’re doing. “Life finds a way.”.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. We don’t remember all the successful searches, focusing on when things go bad. Google AdSense related search experiments re-enabled. The Spam Clock. 1 of that year. Our expectations of Google are higher.

Search Marketers 122

Search Marketers Manufacturing SEO Marketing 122

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” ” What did Google have to say about this pilot program? ” What did Google have to say about this pilot program?

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. Mark Williams-Cook , co-owner of search agency Candour, has some pretty vivid memories about this time. How has it only been 25 years?

SEO 127

SEO Transform User-Generated Health 127

Search Engine Land

MARCH 3, 2023

She announced her departure in June 2022 and officially transitioned out of her COO role by August. Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Sandberg joined Google in 2001. Why the change?

Search Marketers 96

Search Marketers SEO Health Marketing 96

Search Engine Land

JANUARY 10, 2023

In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. Why did Google do this? Why did Google do this? Google updates the Search Console coverage report.

Search Marketers 87

Search Marketers Finance Marketing Marketers 87

Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. DuckDuckGo passes 100 billion searches. Also on this day.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was.

SEO 125

SEO Advertising Advertisers Promotion 125

Search Engine Land

AUGUST 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Breaking stories first is imperative for news websites, and they have long utilized data from various sources, such as stock markets and seismometers, to speed up content creation. More news to follow.” How can LLMs add value?

User-Generated 97

User-Generated Finance SEO Health 97

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

FEBRUARY 26, 2023

as well as a noteworthy change to local search rankings. While Google Panda got the headlines at the time, there was some other noteworthy news about improvements to local search results, which Google referred to as “Venice”: Improvements to ranking for local search results. Google Panda Update 3.3

Search Marketers 90

Search Marketers Non-Profit Retail SEO 90

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Market Trends 92

Market Trends Email Marketing Marketing Marketers 92

Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? Ask for a technical and search audit. Snapchat introduces attributable mid-roll ads for Snap Stories 2022: The ad product was in closed beta. help document page.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

DECEMBER 26, 2022

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. The bigger picture. Who knew? .

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. What’s yours? Consumers are often price-sensitive. Hey, a win’s a win.

Social Media Marketing 90

Social Media Marketing Gen Z Education Health 90

Hubspot Marketing

JUNE 22, 2022

Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. In order to make the right decision, it's essential to understand their unique audiences, marketing opportunities, and algorithms. While YouTube is the more mature platform, it's hard to ignore the buzz around TikTok.

Gen Z 127

Gen Z Millennials Price Social Media Marketing 127

Search Engine Land

JANUARY 3, 2023

In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. Anyone searching Google for [rap genius] would not find rapgenius.com on Page 1. The result of the penalty: a 92% drop in search visibility. – Rap Genius.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Unbounce

SEPTEMBER 29, 2023

You can think of your ads as the star performers, doing all the flashy, attention-grabbing stuff, but it’s your landing page analysis (like a behind-the scenes producer) that’ll ultimately help you get the job done and bring in those conversions. So what happens when your landing page conversions start missing the mark?

Analytics 111

Analytics Transform Digital Marketing Management 111

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 124

Content Marketing User-Generated Analytics Marketing 124

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. What Can You Do?

Law 105

Law CRM Market Trends Marketing Strategy 105

Econsultancy

DECEMBER 13, 2021

With shoppers now turning to ecommerce channels as part of their everyday purchase journey, FMCG manufacturers are suddenly having to re-evaluate how they create and convert demand for their products and re-consider how and where they invest in brand advertising and marketing. Click through from the headlines if you want to read more.

Transform 52

Transform Manufacturing eCommerce Fashion 52

Many Chat

APRIL 5, 2022

If you missed something, we’re going to recap what went down — if you’re a PowerPass holder, you have access to the replays for six months. Let’s jump into what happened on day one: Hypergrowth with Instagram DM Automation. Find out what Instagram DM Automation by ManyChat can do for your business.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Spiralytics

MAY 24, 2023

In the case of B2B companies, you want to prove to businesses that you are worthy of their time and hold the expertise necessary to provide them with what they need. What Is E-E-A-T? Originally just E-A-T , Google added an extra “E” to the beginning of this acronym in 2022—experience.

SEO 52

SEO B2C Fashion Conversational Marketing 52

SMA Marketing

SEPTEMBER 15, 2022

A well-designed content marketing strategy focuses on solving your ideal client's pain points. I'll celebrate six years as part of the SMA Marketing Team in a few weeks. Read about the August 2022 Helpful Content Update here to see SEO best practices prioritized. How do you determine the best way to serve your ideal client?

SEO 96

SEO Content Marketing Product Communications 96

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Search Engine Land

FEBRUARY 4, 2023

Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” ” Curious about what changed? I created it, but still”) during Milestone’s Engage conference in August 2022. by Google’s John Mueller.

Search Marketers 92

Search Marketers SEO Real Estate Marketing 92

Exposure Ninja

AUGUST 26, 2022

On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. On August 25th 2022 the rollout began. ” By the end of this post, I’ll have not only answered that question but also explained what you need to do about the update (if anything at all).

Copywriting 115

Copywriting SEO Education User-Generated 115

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes.

Advertising 100

Advertising Advertisers User-Generated Price 100

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Kevin Indig

MARCH 28, 2023

In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. Kevin Indig • 4 min read What is User Intent? These days, we have to test everything. Let me explain why. You read that right, in-house SEO is a skill.

Law 59

Law SEO Customer Acquisition Product 59

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. As a business, it’s important to be familiar with these methods so you can use them in your own marketing campaigns. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram.

Influencer Marketing 119

Influencer Marketing Promotion Branding Product 119

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As for my own predictions for the upcoming year, they are rather simple – though somewhat aspirational: Apple will buy Disney. Apple will buy Disney in a few years, says @JoePulizzi.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111