Backlinko

OCTOBER 23, 2024

This time, you’ll focus on topics that have a decent search volume. Note: A free Semrush account gives you 10 searches in this tool per day. Type your main topic (like “acoustic guitar”) or keyword and click “ Search.” Which means you know that people are actually searching for them.) And your site protects user privacy.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Search Engine Land

SEPTEMBER 27, 2024

Site speed optimization. The tool analyzes your site and gives you a step-by-step guide that explains how to optimize it for better results. If your site needs content updates, Surfer can help you boost organic traffic. Search console integration. Get the newsletter search marketers rely on. External link targets.

SEO 119

SEO Transform User-Generated Analytics 119

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers 101

Search Marketers Marketing Marketers SEO 101

Buffer Marketing

JULY 18, 2024

  Google PageSpeed Insights Check the speed and usability of your site on multiple devices Limitations:  None Enter a URL, and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance from 0 - 100. The tool also gives suggestions on how to fix them.

SEO 125

SEO User-Generated Analytics Price 125

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Martech

JANUARY 27, 2025

The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. Lets look at each aspect in more detail.

Management 121

Management SEO Finance Energy 121

Marketing Insider Group

SEPTEMBER 3, 2024

On-Page SEO Keyword Research and Optimization: Figure out keywords your target audience searches for online. You’ll then include these keywords in your website content, headings, and URLs to improve search engine visibility. These elements will appear in the search results and can improve click-through rates.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Marketing Insider Group

OCTOBER 7, 2024

Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Paid search (Google, Bing) Display ads on websites Sponsored content or influencer collaborations What is Organic Media? Organic media is all the unpaid content you create to gain visibility online.

Branding 128

Branding SEO User-Generated Price 128

Backlinko

SEPTEMBER 6, 2024

This helps you understand how a page is structured for search engines. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more.

SEO 113

SEO Price User-Generated Analytics 113

Sprout Social

JULY 23, 2024

Each Pin had a product image along with multiple descriptive keywords, like “candle teacher gift” and “soy wax candle”: This strategy not only helps Pinterest users find products using the platform’s built-in search, but it also gets the brand noticed by Google and drives organic search traffic to its board.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Hubspot Marketing

AUGUST 28, 2024

How to Use AI for Technical SEO Technical SEO refers to anything you do that makes your site easier for search engines to crawl and index. Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. The first five use cases are from HubSpot’s internal SEO team.

SEO 138

SEO User-Generated Communications Management 138

Martech

AUGUST 22, 2024

ChatGPT does not have up-to-date information about search volumes and SERP results, for example. For a very useful overview of using ChatGPT or any large language model for auditing your website, check out “ Does AI Like Your Site? Create a table with scores for each site on each dimension and suggestions for improvements to my site.”

Transform 139

Transform Copywriting User-Generated Marketing 139

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. Google also announced other news about AI and Search. New multimodal Lens features.

Retail 128

Retail User-Generated Price Product 128

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Results can fluctuate between searches. AI Overviews are AI-generated summaries of results for your search query. They appear above the traditional organic search results. search queries.

User-Generated 109

User-Generated SEO eCommerce Management 109

Search Engine Land

JULY 31, 2024

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. Learn how to link GA4 with Google Search Console in this article.) Get the newsletter search marketers rely on. Processing.

SEO 124

SEO Analytics Product Advertising 124

Backlinko

APRIL 7, 2025

Systems that reward some sites with high rankings. For example, our SEO strategy guide dominates the search results. You’ll also see examples from real sites that excel at creating helpful content. Its content written for people not search engines. Some sites lost A LOT of organic traffic. And you can, too.

User-Generated 103

User-Generated Health SEO Finance 103

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

SEPTEMBER 18, 2024

Case studies and results Client case study: Affiliate lead generation site Jouvencel shared details about a client’s success with a redacted case study on an affiliate lead generation site. As shown in the Search Console data above, search impressions increased by 4.73%, and search clicks increased by 11.95%.

SEO 88

SEO Promotion Communications Branding 88

Marketing Insider Group

OCTOBER 29, 2024

You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. Google receives over 84 billion visits every month, and most of those visitors are searching for something specific. But why is SEO so crucial?

SEO 102

SEO User-Generated Advertisers Advertising 102

Backlinko

MARCH 3, 2025

People actively searching for the solutions you provide. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Think of it as people finding your content naturally when they search for information, products, or services. Growing your website starts with reaching the right people.

SEO 109

SEO User-Generated Analytics Finance 109

Backlinko

JULY 19, 2024

Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Look for tools that offer these key features: Keyword tracking: Monitor your rankings for target keywords across multiple search engines. Backlinko.com ranks for more than 114K keywords in the US.

SEO 109

SEO Price Analytics Key Performance Indicator 109

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO?

SEO 102

SEO Customer Real Estate User-Generated 102

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. Let’s dive in.

SEO 140

SEO User-Generated Transform eCommerce 140

Hubspot Marketing

AUGUST 13, 2024

AI platforms and search features have changed how we find information. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. So let's jump in with some of my predictions for how AI-powered search will change SEO, and how you can prepare. Plain and simple.

SEO 127

SEO Transform User-Generated Health 127

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Optimize page speed and mobile performance for enhanced usability.

SEO 114

SEO Logistics User-Generated Finance 114

Backlinko

DECEMBER 6, 2024

Visitors to his site are offered a free cheat sheet on pool care. This increased the likelihood that users would return to the site regularly. In just three years, Preply scaled its organic search traffic while increasing its pool of paying customers. Then, encourage site visitors to join your email list.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Marketing Insider Group

APRIL 21, 2025

Professional designers create sites that perform well and attract customers. Trends change, search engines update their algorithms, and user expectations shift. These professionals understand the latest developments in user experience (UX), mobile responsiveness, and search engine optimization (SEO).

SEO 105

SEO Price Management Customer 105

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Drawing from five years of experience conducting audits for prominent U.S.

SEO 106

SEO Transform Education User-Generated 106

Search Engine Land

JULY 5, 2024

You search based on a specific topic, and the results will give you a whole host of ideas. SEOquake can be integrated with Google Search Console and Google Analytics, making it a versatile tool for quick SEO checks and analyses. Get the daily newsletter search marketers rely on. It can also help you understand user intent.

SEO 111

SEO Health Analytics Market Trends 111

Search Engine Land

JULY 10, 2024

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to promote topical signals to communicate site structure?

SEO 131

SEO Fashion Communications Promotion 131

Martech

NOVEMBER 26, 2024

If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable? Indexability elements Tracking your site’s indexability is crucial. If your site isn’t indexable, all your efforts are wasted. These files contain a map of all of the links on our sites. Versionista.

SEO 128

SEO Health Place Customer 128

Backlinko

NOVEMBER 29, 2024

It’s a major reason we were able to grow the site to 645K organic sessions per month. Their priorities include: Increasing revenue Cutting costs Gaining market share from competitors For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth.

Analytics 98

Analytics SEO User-Generated Health 98

Marketing Insider Group

JULY 22, 2024

Quick Takeaways A user session in GA4 begins when a visitor arrives on your site and ends after 30 minutes of inactivity or at midnight. Each session can contain multiple interactions, providing a holistic view of a user’s journey on your site. If the user is inactive for 30 minutes, GA4 ends the session.

User-Generated 121

User-Generated Analytics Performance Marketing Promotion 121

Buffer Marketing

JANUARY 16, 2025

AnswerThePublic Exploding Topics SparkToro Mention Brand24 Brandwatch Social listening tools Best for Price Top features Alternatives AnswerThePublic Affordable social listening Free for 3 searches/day. Paid plans from $5/month for 100 searches. Understand audience search behaviors. Discover niche markets for your products.

Price 126

Price Influencer Marketing Analytics Management 126

Buffer Marketing

OCTOBER 3, 2024

All the major social media sites have a poll feature. Read social media sites’ reports An underrated but smart way to find content ideas is to read what social media platforms publish. Take these sites and reports into account when searching for content ideas. Ask your audience I kept the best one at the top.

SEO 134

SEO Place Product Communications 134

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. Increasing the volume of relevant searches is an effective strategy to expand your campaigns and business.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Hubspot Marketing

DECEMBER 24, 2024

Aside from a logical framework, cornerstone content also gave me a tried and tested method to increase search engine visibility for my clients. Ideally, you want these cornerstone pieces to rank on page one of the search engine results pages (SERPs) for relevant queries that your ideal audience uses. Increase search engine visibility.

SEO 121

SEO Education Product Place 121