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AI and security are the focus of latest Salesforce acquisitions

Martech

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors.

CRM 114
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How to Sell During a Trade War

SMEI

He identified suppliers in tariff-exempt countries such as Vietnam and Mexico, securing cost-effective raw materials without compromising quality. In Brazil, he secured a licensing agreement that allowed a local manufacturer to produce Titans equipment under its brand, bypassing tariffs entirely.

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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Because data privacy is a paramount concern for Gen Z, prioritize data security. Ensure your website is fast and free of glitches or slow speeds. Consider communicating with Gen Z customers through text messaging. Also, communicate openly about data usage on all digital channels.

Gen Z 279
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What to do when your vendor has a data breach

Martech

One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble. What to do before it happens Any enterprise of significant size already has an IT security unit with policies and procedures for vetting vendors. Keeping an accurate inventory of vendors.

Law 124
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Secure your spot now and future-proof your strategy. Eye-opening insights on AI’s influence on search behavior. Actionable steps to optimize for language models and stay ahead of the curve. This isn’t just a webinar; it’s the cheat sheet you need to crush your 2025 goals.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Challenges and Considerations Data Privacy and Security One of the primary concerns with AI marketing automation is data privacy and security. Following these regulations could involve implementing robust security measures, encrypting data, and regularly auditing systems to prevent breaches.

CRM 123
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How SEO agencies can earn recurring revenue with site management services by Kinsta

Martech

Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. Weve built tools and services to help agencies maintain fast, secure websites that deliver exceptional results. Security and backups : Secure websites protect rankings and maintain trust.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. All registrants will receive a recording, so be sure to register even if you can’t make it live.

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What Regulations Will Impact Sustainability Comms in 2024?

Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission’s Green Claims Directive California’s passing of SB 253 and SB 261 The impact of Capricorn season signaling on sustainability and social impact communication is also unmistakable, particularly as it relates to public and private reporting.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Secure your spot now and embrace the future of call center efficiency and innovation! 📆 June 26th, 2024 at 11:00am PDT, 2:00pm EDT, 7:00pm BST

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Secure your seat and register today! 📆 December 11th, 2024 at 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x