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No, I Do Not Want To See Your Demo

Marketing Insider Group

The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Since the event, I […].

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey. Now it’s your turn to give MarTechBot a try.

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Gmail Bulk Sender Rules: Preparing for April 1st Updates & Beyond

Customers.ai

As you can see, there are real repercussions here for those who choose not to adhere to the Google guidelines. I think we are going to see more about that as these updates continue to roll out. Ready to see how we can help? Unlock High-Intent Leads Hiding on Your Site Book a demo of Customers.ai’s U.S.

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5 Ecommerce Marketing Challenges Impacting Revenue in 2024

Customers.ai

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. Make sure you are up to date ( see here ). Request a demo or sign up for free and see how we can help your ecommerce store grow!

eCommerce 121
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As lead gen grows on social media, marketers discuss what’s working

Martech

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Just imagine seeing your favorite TikTok influencer’s video as you’re scrolling through your morning news article or a brief commercial break while streaming your favorite TV show. Despite the immense value of creator content, this invaluable content is gatekept within the parameters of social media platforms for the most part.

Branding 127
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

If it were, then you’d see a lot more VPs of SEO, wouldn’t you? If you want to see this for yourself, then go to the Google Analytics demo account. Unfortunately, providing “53% of all website traffic” doesn’t appear to be highly valued by the executives in the C-suite at more organizations that you can shake a stick at.