Sprout Social

MARCH 12, 2024

To make it through this year unscathed, brands should consider what audiences actually expect from them, and have a plan in place to protect their brand safety. With skepticism around performative activism on the rise, audiences value brands that prioritize providing excellent service over lackluster public statements.

Social Media Marketing 115

Social Media Marketing Gen Z Health Marketing 115

Sprout Social

MAY 11, 2021

These everyday communications can make a huge impact on how your client understands your work. 70% of agencies say that social is an integral part of their overall service package, according to Sprout’s Agency Pricing & Packaging Report. Post approvals are a small but powerful step in any social media service offering.

Transform 130

Transform Communications Health Promotion 130

Search Engine Land

APRIL 12, 2024

Implementing crisis management plans and prioritizing transparency are essential for maintaining user trust. In this section, using the fictional brand Techify, let’s explore strategies for Reddit that can empower brands to cultivate a positive presence, foster authentic connections and mitigate risks in online communities.

Brand Management 117

Brand Management Management Branding User-Generated 117

Martech

MARCH 14, 2024

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.

Customer 109

Customer Transform Thought Leadership Law 109

Hubspot Marketing

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." or "What services does a PR agency provide?".

PR 120

PR Communications Price Management 120

Businesses Grow

JANUARY 3, 2023

The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. This is nothing less than an existential crisis presented by AI.”. Yes, there is an existential crisis presented by AI. This is life-changing stuff.

Education 143

Education Communications Product Branding 143

Hootsuite

MARCH 18, 2020

Here are three small ways Hootsuite is going to help: Supporting our customers : in addition to our usual support and fully operational team, we’re launching a series of free online workshops on how brands can build better processes for crisis management, as well as a new upcoming virtual conference. Say hello anytime: @Hootsuite.

Food 143

Food Health Education Management 143

Sprout Social

DECEMBER 5, 2022

“Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Enables instant communication. And during a crisis, real-time news can be a lifeline.

Health 141

Health Advertising Advertisers Communications 141

Sprout Social

JUNE 18, 2020

The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant. Cancelled all campaigns promoting services for the time being, but social has me thrown.

Communications 102

Communications Health Retail Promotion 102

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry.

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Adobe Experience Cloud Blog

AUGUST 24, 2020

But with some markets completely eliminating the possibilities for in-person meetings, and others strongly advising against it, we need to find ways to quickly adapt to being 100% online and virtual , while still keeping the same high-quality level of service that makes prospects buy.

Customer Journey 174

Customer Journey Transform Customer Thought Leadership 174

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Brands need to engage in that dialogue to effectively provide service to their customers.” Use community building as a way to create more value for your audience.

Management 114

Management CMO Marketing Marketers 114

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Written and verbal communication. It's marketing, communications strategy, and subject matter knowledge. Creativity. Organization skills (especially with managing a content calendar ).

Management 101

Management Communications CMO Digital Marketing 101

Hubspot Marketing

DECEMBER 20, 2022

This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. We always recommend doing your own research before committing to an advertising plan.

Branding 92

Branding CRM Thought Leadership Advertising 92

Marketing Insider Group

MARCH 27, 2020

There are some common sense and practical tips to marketing during the crisis we’re facing but there is no clear roadmap. Stick to your content marketing plan! And they are all sticking to the plan. Or have your sales and client service teams send personal notes to check in on your customers. Love Your Customers!

Thought Leadership 139

Thought Leadership Health Finance Marketing 139

Sprout Social

SEPTEMBER 2, 2022

Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Hopefully, you never have to address a crisis on social media. But if you do, it’s best to be prepared—especially considering only 23% of US organizations reported having a crisis response team in place pre-pandemic.

Social Media Marketing 119

Social Media Marketing Price Marketing Marketers 119

Adobe Experience Cloud Blog

AUGUST 6, 2020

For many, that meant a major transition to completely online sales and service, as was the case for Minnesota-based Legacy Toys, which had been established and developed based on providing an in-store, hands-on customer experience. Enable agile communications through the pandemic.

Transform 174

Transform Shipping Entertainment Communications 174

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team. And if so, how? Don’t worry.

Email Marketing 95

Email Marketing Communications Marketing Marketers 95

Sprout Social

DECEMBER 3, 2020

Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If A brand’s social media platforms are often the first places people will go for customer service.

Management 140

Management Social Media Marketing User-Generated Fashion 140

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Communications 108

Communications PR Gen Z Analytics 108

Marketing Insider Group

AUGUST 2, 2021

In times of uncertainty, one of the best ways to keep your finger on the pulse of what’s happening in your market is to communicate effectively with your customers. In fact, it’s in times of crisis and uncertainty that some of the most important technologies and innovations we use in our lives have come to exist. Plan for Scenarios.

Marketing 143

Marketing Marketers Communications Market Trends 143

Martech

DECEMBER 9, 2022

Since then, despite the ongoing supply chain crisis and rumors of recession, ecommerce and retail seem to be resilient. billion global shoppers in more than 60 countries powered by Commerce Cloud, as well as Marketing Cloud and Service Cloud data from retailers. ” The retail roller coaster. ” Why we care.

Retail 104

Retail eCommerce Shoppers Communications 104

Sprout Social

MARCH 19, 2024

This empowers you to proactively tailor your offerings and marketing communication. This in-depth investigation can reveal significant regional differences in perception and enable targeted, culturally sensitive crisis management strategies. As an example, let’s look at a bank that wants to improve its customer service.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Buffer Marketing

JANUARY 11, 2024

I wanted to learn everything I could about AI to help me understand if it was really going to cause the existential crisis I imagined.  For instance, if our clients can easily write on-brand communications that’s not included in their package with us, it makes all of their content look more unified and, therefore, more successful.

Copywriting 91

Copywriting Education Price Communications 91

Sprout Social

SEPTEMBER 18, 2023

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. It is clear that personalization and intuitive communication are important in marketing and are valued by customers. Customer service : Build chatbots to handle customer support requests or direct messages to the right team.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Martech

MARCH 10, 2022

Kite Hill has just launched a “Tech for Good” pitch-off, asking technology start-ups with diverse founders to apply for a three-month pro bono communications program. One, it’s within our existing client base that ‘s shifting their broader communications efforts and strategies, so there’s an opportunity there.

PR 95

PR Non-Profit Thought Leadership Energy 95

AWeber

JULY 24, 2023

The ways in which you communicate with your customers has to be adjusted when these life altering situations occur. And the best way to communicate with your audience during these disasters or pandemics is with email. So let’s get into how you should be using email during a disaster or pandemic to communicate with your audience.

Customer 75

Customer Key Performance Indicator Communications Copywriting 75

Sprout Social

AUGUST 28, 2023

Sprout’s Listening capabilities set you up for early crisis detection and management by enabling you to identify spikes or unfamiliar trending words from customer conversations. What’s best—this feature is available on all Sprout Social plans. Customer service. Grammarly’s free plan offers spelling and grammar suggestions.

Transform 89

Transform Copywriting Marketing Marketers 89

Pam Didner

MAY 26, 2020

The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Lack of a marketing continuity plan or communication protocol to guide marketers A series of unfortunate events just piled on between 3/6-4/6. Should we cease communications altogether?” What is not?”

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Litmus

MAY 6, 2020

With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be it a global pandemic, natural disaster, or even things like supply chain disruptions.

Health 76

Health Email Marketing Communications Global Marketing 76

Litmus

MAY 7, 2020

With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be it a global pandemic, natural disaster, or even things like supply chain disruptions.

Health 76

Health Email Marketing Communications Global Marketing 76

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers.

Marketing 142

Marketing Marketers Customer Journey Communications 142

Rock Content

AUGUST 14, 2020

In addition, it’s also the most efficient way to communicate and be heard when it comes to the dissemination of ideas or even leisure. If you need to create a website for your e-commerce or just want to bring your blog project to life, you have already faced the following question — how to choose the best website hosting service?

Price 132

Price Communications Management SEO 132

Sprout Social

MARCH 7, 2024

Compare your product offerings Compare your product to your competitors for quality, price, customer service and other areas to reveal your differentiators. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Price 95

Price Market Segmentation SEO Market Research 95

Rock Content

MAY 5, 2020

Responsibility and long term plans. Digital content experiences will come out of the crisis stronger than ever. It’s no doubt that Content Marketing will come stronger out of this crisis. No surprise: content is the most important marketing asset during a crisis and in a struggling economy. Dave Gerhardt, Privy.com.

Manufacturing 101

Manufacturing Food Promotion Education 101

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. A strategic plan is needed to create a collaboration that will get you long-term results.

Influencer Marketing 95

Influencer Marketing Transform Promotion User-Generated 95