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5 tactics to build customers’ trust

SmartBrief - Marketing

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1.

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10 Simple Ways to Get More Google Reviews (with Examples)

SocialPilot

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Upload custom data for monitoring trends.

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What is generative engine optimization (GEO)?

Search Engine Land

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. Why GEO is important.

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Best Practices for Email Marketing Consent: What You Need to Know

Vertical Response

In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy. Implementing best practices for obtaining and managing consent, such as clear communication and double opt-in processes, fosters engagement and compliance.

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Reasons Why Customer Reviews Are Important for a Business

SocialPilot

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.