Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. As platforms double down on in-app shopping and creators gain more influence over consumer decisions, the future of e-commerce on social media is being rewritten in real time. Influencer-led commerce is dominating buying behavior.

Gen Z

Martech

NOVEMBER 6, 2024

The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With 44% of users purchasing directly on TikTok, the platform is more than just a social app — it’s a growth accelerator. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people.

Transform

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. By making these adjustments to your strategy, you can maintain (and even grow) your social performance and audience engagement for the long haul.

Branding

Buffer Marketing

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi! month per social media profile.

Price

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% Option A: Commerce Manager 1.

eCommerce

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis.

Market Trends

Martech

JULY 17, 2024

The effectiveness of email is attributed to its ability to deliver personalization at scale without the algorithmic uncertainties of social media platforms. Interestingly, while email leads in preference, younger consumers also show a strong inclination towards social media channels.

Transform

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts. Why crosspost on social media?

Energy

Martech

JULY 18, 2024

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. Discounts were higher this year Salesforce, which analyzes ecommerce buying in its Commerce Cloud (including the activity of 1.5

eCommerce

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated

Buffer Marketing

DECEMBER 16, 2024

They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. links Use bit.ly

Price

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

Gen Z

Hubspot Marketing

JULY 14, 2025

List essential capabilities like e-commerce integration, inventory management, and mobile access. Retail managers can make informed decisions based on comprehensive data analysis, with 57% of businesses reporting increased sales revenue as a key CRM benefit. Step 2: Identify must-have features. Step 3: Compare ease of use and team fit.

Retail

Marketing Insider Group

AUGUST 26, 2024

Popular AI marketing automation platforms include: Sprout Social: Maximizes your business intelligence by processing over 50,000 messages per second. This platform automates marketing, customer services, commerce, and sales jobs. It also optimizes marketing workflows and automates customer services.

CRM

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Social media content is highly engaging and often includes hashtags that help brands track and collect UGC.

User-Generated

illumin

JANUARY 14, 2025

Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority.

Gen Z

Buffer Marketing

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme.

Influencer Marketing

Martech

MARCH 24, 2025

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The report found that physical stores are expanding as experience hubs and fulfillment centers that bridge digital channels, social platforms and physical shopping journeys. 25% of shoppers buy through social media.

Retail

Search Engine Land

AUGUST 9, 2024

Amazon is expanding its reach across social media platforms, having signed a similar deal with Pinterest and existing partnerships with Instagram, Facebook, and Snapchat. This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space. The big picture. Between the lines. What to watch.

Price

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

Social Media Marketing

Sprout Social

APRIL 8, 2025

As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. In this article, we cover everything you need to know about Pinterest videos and why they deserve a spot in your social media strategy. times likelier to take a shopping-related action than users on other social platforms.

Shoppers

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Mobile responsiveness is non-negotiable for e-commerce success. What is E-Commerce SEO?

SEO

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z

Martech

JANUARY 16, 2025

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce.

Advertisers

Buffer Marketing

APRIL 29, 2025

What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. To add products manually, use Commerce Manager to upload product photos and information. People don’t come to social media to be sold to.

Gen Z

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your LinkedIn posts directly in Buffer → RedNote (Xiaohongshu) Best for combining social media and e-commerce seamlessly A newer entry to the TikTok alternatives list, RedNote—known as Xiaohongshu in China—is a Chinese app that offers a unique mix of social media and e-commerce.

Thought Leadership

Sprout Social

MARCH 27, 2025

The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Influencer Marketing

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

Advertising

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. For instance, the numbers show that social selling is poised to be a huge profit driver. Social selling is really where things are shifting.

Product

Martech

MARCH 3, 2025

Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as browsing history, purchase behavior, and social media interactions. Real-time personalization: AI can deliver personalized content and product recommendations in real-time.

User-Generated

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way.

Gen Z

Hootsuite

MAY 28, 2025

Hootsuite is a complete social media management dashboard. Hootsuites AI-powered social listening tool analyzes millions of conversations across social media. Heres a quick overview of the best influencer marketing tools, and what makes each one a good choice. In fact, it is much more than that!

Influencer Marketing

Hubspot Marketing

OCTOBER 28, 2024

It’s usually a screenshot posted on social media or across the news. This is a genius strategy built for the age of social media that couldn’t have existed a couple decades ago. Social Proof Typically when we think of social proof, we think of customer reviews. They’re smarter than that. All business all the time.

Marketing Strategy

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Jump to a social media platform: 1.

Branding

Martech

AUGUST 22, 2024

Enactify.ai’s EnactRetail embeds e-commerce capabilities directly within e-catalogs and content assets. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts.

User-Generated

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

Entertainment