Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. They also asked us to create an Instagram profile just to have a presence on another social media platform.  At that time, no one could have predicted the importance of Instagram customer care. What is Instagram customer care?

Customer 103

Customer Communications Transform Social Media Marketing 103

Jeff Bullas

DECEMBER 7, 2022

Even still, on Spotify, you can do more than just listen, and it’s a popular social media network for musicians to expand their success. When attempting to purchase Spotify streams or followers, you have to be especially careful that you don’t buy from a company that is out to scam you or take you for a ride. Social Cred.

Price 306

Price Non-Profit Promotion Customer 306

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

CRM 125

CRM Retail Customer Journey Analytics 125

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media Marketing 110

Social Media Marketing Customer Branding Advertising 110

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media Marketing 131

Social Media Marketing Gen Z Direct Mail Communications 131

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 103

Health Management Branding Customer 103

Martech

APRIL 16, 2024

Why we care. But advertisers, facing competitive pressures, still see digital ads as an effective way to reach customers at all stages in their journeys and therefore continue to increase their digital spend. Dig deeper: Why we care about retail media networks Digital audio. Social rebound. YoY to reach $64.9

Advertising 116

Advertising Advertisers Retail Transform 116

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Understood? Answer: Understood. These campaign ideas aim to re-engage houseplant purchasers and create a buzz around Indoor Plant Month in February 2024.

Promotion 110

Promotion B2C Retail Direct Mail 110

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 101

Customer Non-Profit Real Estate Transform 101

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Sprout Social

JUNE 7, 2021

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. What does that organization look like?

Management 130

Management Shipping Customer Branding 130

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Customer Marketing 124

Customer Marketing Branding Customer User-Generated 124

Martech

MARCH 12, 2024

Why we care. This 15-second spot shows how effects can easily be added to an image with a text prompt and then converted to a social post. Obviously, our messaging does, because we’re talking to key decision makers, and they care about ease-of-use and the visual impact you get with Canva. What Will You Design Today?”

Customer 117

Customer User-Generated Price Promotion 117

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Martech

APRIL 4, 2024

Quantum Metric’s Felix AI provides AI-powered customer session summarization. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. They include updates to Emplifi’s AI Composer and the Emplifi Bot, a customer care tool.

User-Generated 77

User-Generated Price CRM SEO 77

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Social Media Examiner

FEBRUARY 7, 2024

Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? In the article, you’ll discover practical ways to improve relationships with your clients.

Customer 100

Customer Marketing Marketers 100

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). By the numbers.

Shoppers 114

Shoppers Influencer Marketing Branding Customer 114

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Health 99

Health Industry Insights Branding Market Research 99

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do you currently manage incoming leads from social media?

Management 121

Management Gen Z CRM Shipping 121

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Transform 121

Transform User-Generated Analytics Market Trends 121

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Martech

APRIL 25, 2024

Why we care. More than half the survey sample admit to spending less than one hour a day on marketing, most time being devoted to running operations, interacting with customers, fulfilling orders and conducting financial and other administrative tasks. and Australia. Marketing tasks tend to be postponed because of the time they occupy.

Marketing 72

Marketing Marketers Digital Marketing Management 72

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products.

Branding 123

Branding Customer Journey Shoppers Customer 123

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Why you need to integrate your CRM with social media ASAP.

CRM 111

CRM Whitepaper B2C Analytics 111

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel. There’s a reason why all of our competitors invest into customer communications.

Branding 139

Branding Marketing Marketers Communications 139

Search Engine Land

JANUARY 31, 2024

Why we care. AI won 54% to 46%: In the other five battles, AI defeated humans at writing social media ads (70% to 30% and 54% to 47%), writing a blog post paragraph (60% to 40%), writing a social media post (65% to 35%), and writing a product description (65% to 35%). Generative AI 6, humans 0. Lessons learned.

Transform 144

Transform Food Content Marketing Product 144

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Content personalization: The heart of AI-driven social media AI algorithms can sift through user data, including past interactions, likes, shares, and comments, so you can tailor content that resonates with your audience and enhance user engagement.

User-Generated 120

User-Generated eCommerce Social Media Marketing Copywriting 120

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 86

Customer CRM User-Generated Manufacturing 86

Search Engine Land

NOVEMBER 22, 2023

Your products have all been carefully chosen for their beauty, energy, and transformative properties that your customers believe can bring happiness, beauty, and peace into their world. You have unwavering dedication to customer service. Each social media post you share online aims to inform, inspire and sell products.

Transform 118

Transform Promotion Energy Retail 118

Sprout Social

APRIL 19, 2022

And that includes your customers. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Conversational Marketing 101

Conversational Marketing Health Transform Marketing 101

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere.

Management 139

Management Social Media Marketing User-Generated Fashion 139

Search Engine Land

APRIL 4, 2024

Why we care. As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Driving results.

Advertising 103

Advertising Advertisers Management Promotion 103

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

User-Generated 137

User-Generated eCommerce Shoppers Promotion 137