Hubspot Marketing

MAY 16, 2024

To put some numbers behind it, let's say you’re spending $100K per month on paid media to generate demand. Move up one level from that, and people are trying to learn how to develop a more effective paid media mix. This exercise gave us the total monthly traffic that’s available across all of our keywords.

CMO 91

CMO User-Generated Advertising Advertisers 91

Search Engine Land

APRIL 16, 2024

To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My list of these includes: Keyword trend analysis. Customer research. SERP analysis for “striking distance” keywords. The latter helps SEOs surface things like: New keywords.

SEO 107

SEO User-Generated Communications Search Marketers 107

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 114

SEO PR Branding Customer 114

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. However, LinkedIn SEO is no longer just for LinkedIn. Why is LinkedIn SEO important?

SEO 120

SEO User-Generated Thought Leadership Social Media Marketing 120

Search Engine Land

MAY 7, 2024

At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by securing links and brand mentions in content at key touch points along the audience’s journey.

eCommerce 88

eCommerce PR Real Estate SEO 88

Digital Marketer

MARCH 20, 2024

You don’t need to spend time researching the best tools. Research by Digital.com shows 21% of online shoppers are dissatisfied by slow-loading pages. Sprout Social Sprout Social is one of the best social media marketing tools in the market. It helps you manage all aspects of your social presence.

Digital Marketing 104

Digital Marketing Social Media Marketing User-Generated Price 104

Search Engine Land

APRIL 23, 2024

Understanding its functionality is vital to social SEO success. Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices.

SEO 106

SEO Gen Z User-Generated Entertainment 106

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media Marketing 89

Social Media Marketing Communications User-Generated Management 89

Hubspot Marketing

SEPTEMBER 12, 2023

lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information. Unsure where your reach already is, and where you can improve?

Gen Z 123

Gen Z Product User-Generated Millennials 123

SMA Marketing

JANUARY 25, 2024

Content Marketing Calendar vs. Social Media Calendar While content calendar terms are often used interchangeably, there is a slight difference in how we use these documents. Social Media Calendar While content calendar terms are often used interchangeably, there is a slight difference in how we use these documents.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Management 90

Management Branding PR Food 90

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content.

SEO 122

SEO PR Law eBook 122

Hubspot Marketing

MAY 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Sharpening your marketing skills. million impressions.

Promotion 89

Promotion Analytics SEO Education 89

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

SEO 92

SEO User-Generated Entertainment Analytics 92

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO 102

SEO Inbound Marketing Transform Analytics 102

Buffer Marketing

MARCH 19, 2024

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience.

SEO 112

SEO Analytics User-Generated Price 112

Sachs Marketing Group

JANUARY 1, 2024

SEO: Refresh Your Keyword Research In 2024, refreshing your keyword research is crucial for staying relevant in the ever-evolving landscape of search engine optimization. Utilize advanced tools like Ahrefs or Semrush to discover keywords your competitors might need to include.

Digital Marketing 97

Digital Marketing Real Estate User-Generated Marketing 97

Rock Content

FEBRUARY 12, 2024

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

Key Performance Indicator 79

Key Performance Indicator eBook Market Research Shoppers 79

Search Engine Land

FEBRUARY 2, 2024

We’ll cover crucial areas including: Keyword research. Keyword research Research is crucial for a successful podcast, just like any other project. Use traditional SEO keyword research tools to identify terms your audience searches for and tailor your content to meet their needs and interests.

SEO 110

SEO PR Entertainment Health 110

Search Engine Land

MAY 9, 2024

We lean into technical know-how and keyword optimization. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points.

SEO 96

SEO User-Generated PR Analytics 96

Backlinko

FEBRUARY 19, 2024

Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies. In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. A competitive analysis can be broad or specific.

SEO 88

SEO User-Generated Advertising Advertisers 88

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. Up to 44.5%

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Health 96

Health Industry Insights Branding Market Research 96

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. In the second, which I like to call social engine optimization, you implement practices to give your content a better chance of appearing on Pinterest. What is social selling?

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Search Engine Land

OCTOBER 17, 2023

One of my favorite aspects of SEO is diving into competitive research. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Search engine ranking for keywords. Paid traffic. Trends over time.

SEO 121

SEO Branding Product Customer 121

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 126

Market Research Price Marketing Marketers 126

Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Market Research 102

Market Research Content Marketing Analytics SEO 102

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

Price 100

Price User-Generated Copywriting Marketing 100

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 121

Management COS Social Media Marketing Shoppers 121

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

CRM 101

CRM Whitepaper Marketing Marketers 101

Lynton Web

APRIL 11, 2024

Drive traffic to your website : Optimizing your blog posts for search engines and sharing them on social media can drive more traffic to your website and increase your visibility online. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

Whitepaper 105

Whitepaper SEO eBook Place 105

Buffer Marketing

APRIL 11, 2024

Make data-informed decisions Before you embark on your next volunteer, fundraising, or outreach campaign, research your audience’s preferences. Which emails, social posts, or web pages are people viewing and interacting with? Think nonprofits and Silicon Valley startups have nothing in common? Think again. Crankiness.

Energy 111

Energy Marketing Marketers Direct Mail 111

Search Engine Land

DECEMBER 13, 2023

Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? While you may not be able to magically bring users back to your site in an hour, you can at least do some quick research to figure out why. Keyword: ‘movie theaters near me’ Now, this is an interesting topic. Don’t forget!

Health 121

Health SEO Advertising Advertisers 121

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

CRM 106

CRM User-Generated SEO Management 106

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. The algorithm takes into account several key aspects, like keyword usage, content quality, and user interactions. As of 2023, TikTok has over 1 billion active monthly users.

SEO 95

SEO User-Generated Analytics Gen Z 95

Hootsuite

AUGUST 22, 2023

Social SEO is like the new kid that just transferred to your high school. Except whether or not social SEO has a crush on you. In all seriousness, social SEO is newer than traditional search engine optimization, so there are still a lot of unknowns. In social SEO, you’re trying to do the same thing. Who are they?

SEO 90

SEO Education Analytics Copywriting 90

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123