Adobe Experience Cloud Blog

JANUARY 6, 2017

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 145

Transform Food User-Generated Branding 145

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Social Media Marketing Marketing Marketers 130

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production.

Transform 133

Transform User-Generated Social Media Marketing Analytics 133

Digital Marketer

JULY 11, 2023

Here are a few key elements of viral videos: They tell a story They aren’t promotional They connect with the emotions of your audience They are relevant They make people laugh How to Create Viral Short Videos for Social Media Step by Step Follow these simple techniques to create short-form videos that generate more views in a shorter period.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hubspot Marketing

JUNE 24, 2022

Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness.

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Non-Profit Inbound Marketing Education Transform 145

Martech

MAY 1, 2024

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

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Customer Transform Email Marketing B2C 128

Adobe Experience Cloud Blog

AUGUST 15, 2016

Author: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. How can you use Instagram Stories in your social media marketing?

Thought Leadership 91

Thought Leadership Transform Social Media Marketing Video Marketing 91

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from.

Transform 120

Transform Whitepaper Direct Mail Marketing 120

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. Ready to get on board yet?

Transform 145

Transform Promotion User-Generated Management 145

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. And our Tableau integration to create dynamic reporting dashboards, further breaking down social data silos.

Branding 138

Branding Price Influencer Marketing Analytics 138

Neil Patel

FEBRUARY 3, 2023

With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023.

User-Generated 145

User-Generated SEO Entertainment Transform 145

Sprout Social

FEBRUARY 21, 2022

Here are creative ways to repurpose Instagram videos as carousels: 3. Turn shareable quotes in your video into graphics. Transform data in your video into a carousel “data report.”. Is your video a “how to” guide? Create ads on your social media channels. Use video to create a helpful Product Page.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Vertical Response

MARCH 22, 2024

Your website is a key marketing tool for attracting new customers and building your brand identity. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

SocialPilot

APRIL 25, 2024

YouTube Studio, formerly known as YouTube Creator Studio, is an all-in-one tool for transforming your YouTube presence from a hobby into a full-time channel. However, as a creator, you need analytics to understand what content resonates with your audience, track the video performance, and understand how the YouTube algorithm works.

Analytics 111

Analytics Transform Management Video Marketing 111

Hubspot Marketing

MARCH 21, 2024

Facebook and Instagram work well for showcasing your stunning projects, behind-the-scenes, how-to videos, and community service. Takeaway Social media marketing is all about building a connection with your audience by publishing thoughtful content. Create and promote more video content.

Marketing 128

Marketing Marketers User-Generated Promotion 128

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Conclusion.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Exposure Ninja

JULY 5, 2023

Social media is where connections and conversations happen, so jump in and make a splash. B2B marketers looking to maximise their digital presence should consider a social media marketing strategy. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Spiralytics

NOVEMBER 14, 2023

Recognizing the family dynamic and crafting appealing messages for Generation Alpha and their parents can create a more holistic and effective marketing strategy. Double down on social media and video marketing Social media marketing campaigns are essential for reaching Gen Alpha.

Gen Z 52

Gen Z Millennials Health User-Generated 52

Lusha

JULY 21, 2024

Social Media Marketing: Share engaging content on platforms like LinkedIn, Twitter, and Facebook to reach a wider audience and spark conversations. Trend 2: The Power of Video Marketing Video content continues to dominate the digital landscape.

Customer Acquisition 52

Customer Acquisition CRM User-Generated Analytics 52