Hubspot Marketing

SEPTEMBER 11, 2024

As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too. AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make recruiting easier.

Price 128

Price CRM User-Generated Analytics 128

Martech

JANUARY 7, 2025

This includes conversational headings like The best software to protect businesses from ransomware attacks. You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.) What is the ROI of implementing ERP software?

SEO 114

SEO Logistics User-Generated Finance 114

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. To find the right tools, you’d usually have to get a firsthand recommendation from someone who’s done your job. I’m not even a little surprised.

Management 110

Management CRM Price Analytics 110

Sprout Social

SEPTEMBER 12, 2024

We’ll also share content creation tools you can use to support your creativity. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Save time improving social copy and slating in captions for videos through AI editing tools.

Management 134

Management User-Generated Key Performance Indicator Transform 134

Hubspot Marketing

OCTOBER 18, 2024

Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. Use budgeting software. A dedicated budget and financial management software can help you track your budget plan, expenses, and receipts all in one place. Track and measure ROI.

Event Marketing 132

Event Marketing Food Direct Mail Entertainment 132

Hubspot Marketing

JANUARY 8, 2025

And its even tougher to sell your brand when youre selling a SaaS software service, where you can't just flash a tangible product, and instead need to highlight features and use cases on your website. SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet.

Price 112

Price User-Generated Finance eCommerce 112

Martech

NOVEMBER 12, 2024

But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. Keeping pace requires more than the right tools. For CMOs, this is a call to action.

Marketers 126

Marketers Marketing Analytics Management 126

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget. Social media AI tools Want to streamline your social media workflow?

Price 123

Price Thought Leadership Transform User-Generated 123

Martech

AUGUST 15, 2024

Today, separate pieces of software typically automate discrete parts of the marketing pipeline. In the near future, however, software solutions will combine to create more complete solutions. As new technologies emerge, the temptation to buy and implement the latest AI software will be great. But buyer beware.

Marketers 126

Marketers Marketing User-Generated New Technology 126

Martech

NOVEMBER 14, 2024

marketers by research firm Sago and conversation analytics software company Invoca. Fifty-four percent of executives and directors say they are experts in using AI tools — the same level as last year, according to Invoca. AI adoption and upskilling in the last year is fueled by a positive shift in perception about the tools.

Marketers 132

Marketers Marketing Analytics Management 132

Hubspot Marketing

NOVEMBER 5, 2024

Those touch points include: Sales and landing pages Sign-up forms Pop-ups Call-to-actions (CTAs) Compelling content and copy Free trials and freemium tools Making an effort to optimize each of these things can help convert a lead to a loyal customer. You also don’t want to make a ton of changes at once.

B2C 130

B2C Millennials Customer Journey User-Generated 130

Hubspot Marketing

SEPTEMBER 16, 2024

If you’re working on software for writers, you better know what problems writers face (e.g., Master the tools. The tools and software are actually the least important part. Yes, you can use paid software like Photoshop , but you can just as easily use free software like Imgflip or Canva.

Gen Z 115

Gen Z Finance Marketers Marketing 115

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 121

CRM Transform Marketers Marketing 121

Hubspot Marketing

JULY 10, 2024

The best way to ensure your site is optimized and using the best keywords for your audience is to use a rank tracker tool to measure the efficacy of your keywords. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool? How can you choose the right tool for your company?

Price 136

Price SEO User-Generated Management 136

Martech

DECEMBER 3, 2024

It’s impossible to say what all the future use cases may be because AI’s ability to create “instant software” means they will be tailored to specific business needs. Instead, they’re innovating on the periphery, developing small, standalone tools that automate or enhance specific marketing tasks within existing platform ecosystems.

CRM 131

CRM User-Generated Customer Management 131

Backlinko

DECEMBER 23, 2024

So we published a free tool with a supporting blog post on the same topic. Its a good tool for finding additional keywords and content ideas. First, create a free Semrush account and follow these steps: Head to the Organic Research tool. Since we identified Moz as a competitor, lets enter its URL into the Organic Research tool.

SEO 105

SEO User-Generated Management Customer 105

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create an easily-editable template on Canva (or any other software of your choice) that you can edit in a jiffy. Scheduling posts using social media tools is a part of automation.

Management 121

Management Social Media Marketing Energy Analytics 121

Martech

SEPTEMBER 26, 2024

An agent is software that uses AI and tools to accomplish a goal that requires multiple steps. Dig deeper: How to build interactive applications with generative AI “A lot of people think AI Agents are just chatbots, in the same way they think of ChatGPT as just a blog post writing tool,” again quoting Penn. What is an AI agent?

User-Generated 131

User-Generated Price Marketers Marketing 131

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Of course, implementing new AI-powered tools is often easier said than done. By the end of this post, youll have the tools you need to drive effective AI adoption across your organization. Lets dive in.

Transform 119

Transform Education Energy Communications 119

Martech

JANUARY 27, 2025

Because if you think about that in software, imagine that in content creation and ads in and copywriting, where the model can sit there and just chug along and say, okay, I’m going to think through how I’m going to do this.” Dig deeper: Are AI tools shaping your intentions more than you realize?

Copywriting 118

Copywriting Marketers Marketing Price 118

Martech

DECEMBER 9, 2024

Edit thoughtfully: Use editing software to cut unnecessary parts, add transitions, and incorporate graphics or text overlays. Please list what tools marketers should use and on which channels the videos should appear. Format) Please list what tools marketers should use and on which channels the videos should appear.

User-Generated 114

User-Generated Retail Video Marketing Management 114

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. Alongside these stand-alone solutions, larger enterprise suites like Adobe and Salesforce have started integrating AI capabilities into their software.

Transform 128

Transform Marketers Marketing Inbound Marketing 128

Hubspot Marketing

OCTOBER 22, 2024

I’ve spent hours (and even days) consolidating, cleaning, and organizing data from different tools to build a report. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Plus, you can configure these tools to process and analyze the data.

Analytics 125

Analytics Transform Marketers Marketing 125

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools. Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? More of a visual learner?

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Hubspot Marketing

SEPTEMBER 9, 2024

Tool overload. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Not every marketer will enjoy being so software-dependent. But how are marketers actually leveraging these trends and tools? A hybrid culture supports marketers best.

Product 123

Product Marketers Marketing Energy 123

Chief Martec

JANUARY 2, 2025

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. They can interact with other software, either through APIs or by simulating a human user’s clicks and typing, in an RPA-like fashion.

Fashion 129

Fashion Transform CRM Product 129

Martech

JULY 10, 2024

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data, as well as regular first-party data is a precious resource in post-cookie times, so every tool helps.

Customer 112

Customer Product Marketers Marketing 112

Hubspot Marketing

NOVEMBER 20, 2024

For example, during a system audit, I might identify obvious risks like unsecured servers or outdated software. The risk matrix isn’t just a tool to categorize risks but a strategic guide to help me decide which business risks need action now and which can wait. I could implement email filtering tools to reduce phishing emails.

Manufacturing 109

Manufacturing Finance Health New Technology 109

Backlinko

OCTOBER 21, 2024

Note: Monthly traffic estimates are from Semrush’s Domain Overview tool. Different example: This time, imagine you’re in the vacation rental software niche. Invest in Content You need time, skill, or tools to add knowledge to your niche. It took me over 20 hours to write an article about the best SEO software for agencies.

SEO 104

SEO Finance User-Generated Food 104

Martech

JANUARY 27, 2025

Weve built tools and services to help agencies maintain fast, secure websites that deliver exceptional results. This predictable revenue also makes it easier to scale your operations, hire new talent, or invest in tools and infrastructure. This is a strategic way to grow your business and build stronger client relationships.

Management 121

Management SEO Finance Energy 121

Hubspot Marketing

AUGUST 5, 2024

But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels.

User-Generated 131

User-Generated Price Transform Product 131

Martech

FEBRUARY 12, 2025

From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Additionally, AI tools monitor consumer sentiment on social media and can respond with predefined replies to mitigate negative feedback.

Transform 128

Transform Logistics User-Generated Marketers 128

Hubspot Marketing

OCTOBER 11, 2024

Regarding digital services, Apple provides its marketplace, the App Store, to software developers who can then sell their mobile applications to consumers (B2B2C). Meanwhile, Apple also sells its own software solutions and platforms, such as Apple Business Manager, directly to business owners to support their operations (B2B).

Manufacturing 132

Manufacturing B2C eCommerce Marketers 132

Martech

AUGUST 8, 2024

It’s collected directly from your consumers instead of various software vendors and data aggregators, which means it’s under your ownership. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. Up to 67% of U.S. First-party data still matters We all understand the value of first-party data.

Transform 128

Transform Analytics eCommerce CRM 128

SocialPilot

NOVEMBER 15, 2024

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. Use Review Management Software There are many ways you can earn business reviews.

Management 110

Management Customer Branding Product 110

Hubspot Marketing

OCTOBER 29, 2024

According to Shah, an AI agent is a piece of software that uses AI to accomplish a multi-step goal. According to Shah, this capability separates them from AI tools such as ChatGPT. Think of it like this: When I use an AI tool like ChaGPT, it's a simple back-and-forth interaction. There is a spectrum of capabilities.

CMO 114

CMO Real Estate CRM Price 114

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Table of Contents Why use AI tools for B2B marketing? This makes sense.

User-Generated 113

User-Generated Price Marketers Marketing 113