Jeff Bullas

NOVEMBER 22, 2022

This relationship caused by UX can be infinitely profitable for a business. That’s why it is so important for any up-and-coming tech or creative business to learn how to fully utilize UX. Think about the industry-changing idea your product can be, and take this on board when creating the UX. What makes a strong UX?

Product 278

Product Customer Branding Marketing 278

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Manufacturers often focus on technical features instead of how their solutions solve their customers’ real-world problems. See Content Preferences of Engineers and Industrial Buyers ).

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? We don’t need to wait for someone else to develop AI-enabled solutions to our problems. Don’t wait for the tech giants to hand you a solution on a silver platter.

PR 112

PR Transform Education Analytics 112

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The focus lies in catering to businesses and key decision-makers rather than individual consumers.

B2C 97

B2C SEO User-Generated Industry Insights 97

Martech

JANUARY 26, 2024

You won’t move further than the first call if you approach the wrong industry or company. While every business is distinct, we try out these approaches, examine the data we gather and tweak the campaigns based on what works best. The table below outlines the key differences between an ICP and a buyer persona. Low-level titles.

Customer 116

Customer Manufacturing Market Segmentation User-Generated 116

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. You want to show people how awesome your solution is and how it can solve their problems.

SEO 143

SEO User-Generated Energy Promotion 143

Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. But there is palpable fear in the industry, and understandably so. The concern is that it’s only a small step between streamlining processes and removing human intervention entirely. Business email address Subscribe Processing. No, I don’t believe it will.

SEO 127

SEO PR Communications Search Marketers 127

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? Let’s explore how hiring a fractional CMO could be the key to pushing your business forward. You’re not alone.

CMO 80

CMO Transform Communications Marketing Strategy 80

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. “With all the economic and business rivalry happening, we should also think of society as a whole, humanity as a whole.

Traditional Marketing 116

Traditional Marketing User-Generated New Technology Product 116

illumin

MARCH 5, 2024

But how exactly is the mobile world doing that, and how is going “cookieless” impacting the industry? When you visit a website, cookies are small bits of text (or code) the site sends to and stores in your browser. The regulation results in more individual rights for users and stricter data privacy compliance for businesses.

Advertising 98

Advertising Advertisers Transform Law 98

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. 10% say their organization has replaced human tasks with AI solutions in the last 12 months. believe AI will lead to substantial job losses in their industry within the next 3 to 5 years.

Copywriting 90

Copywriting User-Generated CRM Customer Journey 90

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. Magic Studio tools are available for enterprises, small businesses, individual creators and educators.

Customer 114

Customer User-Generated Price Promotion 114

Search Engine Land

DECEMBER 6, 2023

However, in recent years, B2B purchasers have increasingly been exploring solutions and performing research well into the funnel. Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. Business email address Subscribe Processing.

SEO 109

SEO CRM B2C eBook 109

Hubspot Marketing

JUNE 8, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Aspiring Indigenous business owners navigate historic barriers to traditional financing and growth — while building culturally informed, sustainable ventures.

Energy 107

Energy Finance Education Management 107

Neil Patel

SEPTEMBER 14, 2020

Without customers, your business wouldn’t exist. The best CRM software helps streamline, simplify, and improve your business processes to create better experiences for the one thing your business revolves around — your customers. Business size. The size of your business plays a role in which CRM software is best for you.

CRM 144

CRM Price Manufacturing eCommerce 144

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Neil Patel

SEPTEMBER 11, 2020

You’d probably work on growing your business, right? Regardless, the average small business owner spends five hours every pay period running payroll. If you’ve spent some time searching for solutions from Google or asking for peers’ recommendations, you know there are hundreds of payroll companies to choose from.

Price 145

Price Health User-Generated Management 145

SmartBrief - Marketing

FEBRUARY 20, 2024

Importance of mobile-first strategies Mobile-first strategies have become essential for businesses. It has been proven that websites adapted for small screens provide better and enhanced user experiences. Let’s see why mobile strategies are fundamentally important: Consumers prefer mobile over other devices today.

Marketing Strategy 101

Marketing Strategy Marketing Marketers SEO 101

Martech

JANUARY 11, 2022

Constant Contact is focused on delivering all-in-one marketing services for small businesses, while Vision6 provides marketing solutions, local customer support and data security for small businesses, government departments, nonprofits and marketing agencies. Why we care.

Transform 97

Transform Email Marketing Digital Marketing Customer 97

Hubspot Marketing

FEBRUARY 16, 2024

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. The healthcare industry benefits from automation and AI.

Health 98

Health Price User-Generated Communications 98

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.” It’s so much more than posting.

Copywriting 104

Copywriting Education Energy Health 104

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Transform 138

Transform Non-Profit Health SEO 138

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. We also share expert insights about potential drawbacks so you can implement AI solutions the right way. Further, 84% of customer service reps say these solutions make it easier to respond to support tickets. Long story short?

Customer 104

Customer Gen Z User-Generated Analytics 104

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. You can create personalized feeds tailored to your business needs. Simply repost someone’s content on your Story.

Management 80

Management Price Analytics User-Generated 80

Search Engine Land

NOVEMBER 28, 2023

Personalization plays a crucial role in various industries, particularly in hospitality. It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. It sounds like a dream scenario, doesn’t it?

Customer loyalty 102

Customer loyalty Customer Food Analytics 102

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 90

Finance Transform CRM Price 90

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Manufacturing Transform User-Generated 52

Buffer Marketing

APRIL 2, 2024

I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas. We posted it on a TikTok channel I had created for a previous business, added a product listing for the Contour Cube on that other business’ website, and waited to see what happened.

Product 93

Product PR Manufacturing Retail 93

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. When consumers enter the buyer’s journey, researching solutions to their needs across different platforms, they leave behind small traces of information — what questions they’re asking, what resources they find useful and more.

Branding 115

Branding Customer Journey User-Generated Management 115

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. These are the pioneers in email marketing, and some of the most recognizable names in the industry. (Or at keyboard, at mouse, at screen reader… You get the idea.) And you all delivered!

Email Marketing 95

Email Marketing Analytics Communications Marketing 95

Businesses Grow

JUNE 20, 2022

There were three network television channels, industry publications, direct mail, local media, and trade shows. Hundreds of businesses built their content plan on Facebook Notes. Most of you have experienced a Facebook, Twitter, or Google change that put your business in a “penalty box” for some unexplained reason.

Direct Mail 143

Direct Mail Manufacturing Communications Marketing 143

Martech

NOVEMBER 28, 2023

Personalization plays a crucial role in various industries, particularly in hospitality. It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. It sounds like a dream scenario, doesn’t it?

Customer loyalty 95

Customer loyalty Customer Food Entertainment 95

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. It’s interesting to see the morphing digital ad industry. Apple’s ad business is doing about $4 billion a year, and there are new plans to sell ads in their map, TV, book, and podcast apps. Who is this person?

Gen Z 132

Gen Z Marketing Marketers Health 132

Scoop.it!

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Sales or profits aside, a business looking to become an industry leader needs to look and sound like an industry leader. Image sourced from pepper.io Take the Sage example below.

Branding 77

Branding Thought Leadership B2C User-Generated 77