Martech

JULY 15, 2025

Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM) —from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. If you’re like most people I talk to, you’re already using AI tools like ChatGPT regularly.

Transform

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation.

Branding

Buffer Marketing

OCTOBER 17, 2024

They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. It was a classic case of prioritizing growth over connection, and it backfired. Staff burned out, and customers started looking elsewhere for solutions.

Whitepaper

Martech

OCTOBER 25, 2024

However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Position genAI as both a people and tech solution, emphasizing training and upskilling to prepare your team for AI. Shifting from pilot projects to widespread implementation demands a strategic approach.

Transform

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Such tools use machine learning to analyze and optimize lead scores based on behavioral patterns and pre-defined criteria and automatically highlight warm leads.

Transform

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Here’s a look at what we covered.

Social Media Marketing

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.

Analytics

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing

Orbit Media Studios

JANUARY 8, 2025

You need to make a case by showing evidence that your brand is a trusted option. Using those factors on a matrix, lets plot the various types of webpage evidence: Now well look closely at each. At the end of this post, well share an AI audit prompt for evaluating the use of evidence on your pages. Use the testimonial anyway.

Copywriting

Hubspot Marketing

AUGUST 20, 2024

In almost every use case, AI is known to increase efficiency, speed up optimization, lower costs, and increase ROI. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. How to Use AI in B2B Marketing 1. Chatbots on your website or social media can help. And who can blame them?

User-Generated

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Martech

OCTOBER 17, 2024

I’m not saying it’s possible, or even that it’s the right solution, but let’s think about it. While much of their ire is directed toward social media companies and the government, only one in five “are confident that those who have their personal information will treat it responsibly.” Dig deeper: U.S. I remember those days.

Customer

Martech

OCTOBER 22, 2024

For those using marketing tools such as HubSpot, Zapier, Salesmate, Salesforce, Leadfeeder and Monday.com, crafting effective lead-scoring criteria involves integrating diverse data points: Engagement data. The more in-depth and relevant the page (like pricing or case studies), the higher the score.

Communications

Martech

NOVEMBER 4, 2024

There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Think about the linking of personal and professional data records and the use of CTV advertising, where we can talk to individual businesspeople on their sofas at home.

B2C

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

Transform

Hubspot Marketing

NOVEMBER 5, 2024

Then, using conversational artificial intelligence data enrichment to foster those conversations.” Instead, consider using a conversion rate optimization planner to help make small, meaningful, and measurable changes. This means you can’t really use the same B2C tactics to optimize your B2B conversion rates. Here’s why.

B2C

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing

Buffer Marketing

AUGUST 2, 2024

Social media users are facing some pretty big challenges today. And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.   Content, poof. Audience, bye-bye.

Communications

Martech

NOVEMBER 8, 2024

Do they feature more case studies for certain verticals over others? Reddit Ads On Reddit, users are not just aimlessly scrolling but actively seeking high-quality advice. Exploring solutions (consideration). To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats.

Gen Z

Hubspot Marketing

AUGUST 1, 2024

Last year, Pew Research found 55% of Americans use AI at least once a day. IBM found that 42% of enterprises also use AI once a day, and an additional 40% are exploring how to incorporate it into their workflows. Why Use AI for Media Planning Well, why do we use AI for anything? How long did it take to respond?

User-Generated

Hubspot Marketing

JULY 24, 2024

Diving back into the Celsius case I noted above, the "fitness drink " became a lightning rod for false information last year when drinkers posted TikToks alleging it contained the weight-loss drug Ozempic. Hoaxes Finally, in the case of a hoax, the creator tries to pass off the UGC as officially sourced content. Take a deep breath.

Branding

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Narrative-driven About Us pages : Use compelling storytelling to connect with visitors on a deeper level, showcasing your brand’s mission, values and journey.

Transform

Hubspot Marketing

APRIL 30, 2025

Using buyer journey keywords, I can better quantify the value of my work. Generally, the buyer journey will have three stages: Identification = pain and problem awareness Consideration = solution awareness Decision = provider aware Sometimes, its represented in a funnel, known as the marketing or conversion funnel.

SEO

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? a reminder email with a discount to encourage the purchase).

Management

Backlinko

DECEMBER 6, 2024

Lets use a practical example to illustrate this. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework. There are a lot of different marketing funnel models you can use. But they might not know about your solution yet. Be informative and helpful.

Customer Journey

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

User-Generated

Scoop.it!

NOVEMBER 21, 2024

One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. In this guide, we’ll walk you through the nuts and bolts of social proof. or “What’s your favorite feature?”

Customer

Businesses Grow

AUGUST 26, 2024

I will give you my current use portfolio and maybe others can add their own use cases. I use it primarily for idea generation and data analysis. But really you can use it for almost any type of problem. I use Perplexity extensively for research because it provides the sources. I use it primarily for editing.

Retail

Hubspot Marketing

NOVEMBER 1, 2024

ChatGPT explained it well using the metaphor of a lemonade stand. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Beauty brand LiveTinted has done a great job of fostering community through social media.

Manufacturing

Litmus

OCTOBER 17, 2024

It charts the path from the buyer’s journey to the broader customer experience, where they grow into repeat buyers and ultimately loyal advocates, using email as a primary touchpoint. So, what metrics are they using? Re-engage inactive customers and bring them back into the customer lifecycle, using email as a key touch point.

Email Marketing

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. You can then use the performance data to improve your content marketing strategy. Thats opposed to other content types like social media or email. Well, not as much as chocolate, or cake, or chocolate cake. Long story short?

eCommerce

Backlinko

MARCH 3, 2025

People actively searching for the solutions you provide. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. million if they paid for it through Google Ads.

SEO

Hubspot Marketing

DECEMBER 2, 2024

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Without that foundation, you can’t know if AI recommendations are any good, you can’t identify what’s working and what’s not, and it’s tough to find a solution that works. Ad targeting. Using predictive analytics.

Customer Journey

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The content must then be expertly edited and packaged into podcast episodes and accompanying articles, social media snippets and potentially video content (e.g.,

SEO

Sprout Social

JANUARY 9, 2025

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Cellebrite is a mission-driven organization whose technology is used to save and protect lives, so they wanted to mobilize a movement. And I used it to flesh out what became the framework for a global campaign, she says.

User-Generated