Orbit Media Studios

OCTOBER 16, 2024

Amanda Natividad, SparkToro “I’ve built my audience exclusively on topic-first content creation. Estimated Time: 30+ minutes of looking up keyphrases, checking difficulty and reviewing SERP analysis reports. Review our headline best practices for tips and examples. Check out the reviews on Amazon.

SEO 111

SEO Thought Leadership Promotion CMO 111

Sprout Social

JANUARY 22, 2025

Best practices for LinkedIn content marketing To wrap things up, lets review some LinkedIn content marketing best practices and some examples of brands nailing strategies. Hashtags on LinkedIn can be weaved into posts or tacked on at the end like Sparktoro does here. You wont know until you track your content.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketers 128

Buffer Marketing

FEBRUARY 6, 2025

You can gain insights using tools like Answer the Public and SparkToro here.  For example, if a consumer has posted an honest review of your product, you can reshare it with their permission and maybe even run it as an ad. Acing search engine discovery starts by discovering the right keywords. What is your audience searching for?

SEO 115

SEO Real Estate User-Generated Promotion 115

Buffer Marketing

FEBRUARY 12, 2025

Apart from speaking to your customers, you can also use tools like SparkToro to see where your audience’s interests lie. You can also encourage your customers to do this by offering rewards for sharing their honest reviews on social media. What do your buyers care about? What kind of content do they want to see?

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Exposure Ninja

MAY 7, 2025

SparkToro’s latest data shows that 58.5% Local Pack The Local Pack appears for searches with local intent and displays a map with nearby business listings, including reviews, hours, and contact options. of European searches end without a click, according to SparkToro’s 2024 research. of searches in the U.S.

User-Generated 52

User-Generated SEO Branding Price 52

Exposure Ninja

JULY 18, 2025

” As you review results, assess both visibility and sentiment. Request a website and marketing review and our team will tell you how to improve your marketing. Request a Free Review 3. SparkToro found nearly 60% of U.S. Use prompts like: “What do you know about [your brand name]?”

User-Generated 52

User-Generated PR SEO Transform 52

Backlinko

JULY 16, 2025

And review site Sleep Advisor was one of its sources. First-Person Product Reviews Authentic, hands-on reviews are another format LLMs tend to favor. Comparison and Review Sites Content from review platforms is often cited in LLMs, and for good reason. But to get cited, your list needs to go beyond the basics.

User-Generated 121

User-Generated SEO Real Estate Branding 121

Orbit Media Studios

MAY 27, 2025

Check out the reviews on Amazon. Youve seen his background many times. Heres the world from Rands perspective. Its a nice view! Many of his videos are a split screen where hes looking at the content to his left. A must-read for anyone looking to build a content strategy that drives real business impact. Buy now direct $29.95

Marketers 81

Marketers Marketing CMO Energy 81

Orbit Media Studios

MAY 13, 2025

See the reviews? Sparktoro partners with Datos to analyze clickstream data, and found that across all categories, people are using Google more than ever. Check out the reviews on Amazon. But we do sometimes go straight to an AI app. And for some use cases, we are much more likely to reach for a chatbot. Googles got you covered.

User-Generated 78

User-Generated SEO Thought Leadership CMO 78

Hubspot Marketing

MAY 7, 2019

source: SparkToro ). source: SparkToro ). source: SparkToro ). Review the year in search, take Google Trends lessons, and see what’s trending now. Review your content whenever you wish and head to the Explore page to find trending topics that are relevant to you. As of February 2018, 62.6% source: BrightEdge ).

Place 145

Place Education Branding Marketing Strategy 145

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Along with Google reviews , Yelp is a great resource for local businesses. SUBSCRIBE See terms.

SEO 117

SEO Branding Product Search Marketers 117

Campaign Monitor

APRIL 14, 2022

Despite being VP of marketing at SparkToro , a classically trained chef, and the past host of the Growth Machine Marketing podcast , Amanda Natividad had trouble growing her newsletter following. Provide social proof: Share the size of your email list or reviews to prove your subscribers are benefitting from your newsletter.

Logistics 113

Logistics Promotion Food Marketers 113

Hootsuite

JUNE 28, 2023

The results, first published on SparkToro, are pretty surprising. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice.

Gen Z 134

Gen Z Analytics Social Media Marketing Law 134

Duct Tape Marketing

JULY 26, 2018

He is the founder and former CEO of Moz and currently has a new venture called SparkToro , a software and data company focused on helping people understand how and where to reach their target audiences. Learn more about SparkToro. Click on over and give us a review on iTunes, please! Learn more about SparkToro.

SEO 76

SEO Marketers Marketing 76

CXL

JULY 25, 2022

The group mined Amazon addiction book reviews to learn about wants and pains and note memorable phrases. Within those reviews, they caught recurring themes and identified the messaging that resonates with their customer base. Juro , for example, supplements their “book a demo” CTA with review ratings from Capterra and G2.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Search Engine Land

APRIL 9, 2024

Ensure that copy, content and designs undergo a rigorous human review process to avoid appearing generic. Language translation Always have a human native speaker of the language review your AI tool’s translation output. In advertising, your brand must stand out from your competition. Never use AI to replicate copyrighted content.

User-Generated 101

User-Generated Copywriting Advertisers Advertising 101

Exposure Ninja

AUGUST 4, 2022

Use Google Analytics to review your traffic sources, dive into your user demographic information and more. Everybody who wants to learn SEO should take a look at a Google Search Console account and understand how to submit pages to Google and review any warnings at a minimum. Exposure Ninja FREE Marketing Review. Slideshare.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

CXL

MAY 27, 2022

Take SparkToro founder Rand Fishkin. Search Google for SparkToro and the results focus primarily on Rand. When Rand left Moz to found SparkToro, his personal brand was key to the new company raising $1.3m Likewise, 72% of consumers prefer brands whose employees share information online. in angel investment.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hubspot Marketing

JANUARY 11, 2023

Let's review the process step-by-step. It offers how-to guides, product reviews, and original research. Sparktoro Trending. Sparktoro's tools focus on audience intelligence, but this side project also offers a lot of value for content curators. Talk about a win-win-win. But how can you curate content for your blog?

Thought Leadership 131

Thought Leadership SEO Inbound Marketing eBook 131

Buffer Marketing

JANUARY 4, 2024

Zero-click content, a term coined by Amanda Natividad , VP of Marketing at SparkToro, refers to content that provides valuable information to users without requiring them to leave the platform they're on. But the algorithm is deprioritising it because it’s shared through a link – what to do?

Transform 140

Transform Copywriting Finance Shoppers 140

Hubspot Marketing

APRIL 12, 2019

Build relationships.” — Rand Fishkin, Founder, SparkToro. So, review the sections above and find some quotes to save on your desktop, write down in your notes, or share with your co-workers today. “Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Buffer Marketing

DECEMBER 14, 2022

Whether you’re a creator who shares home improvement ideas, graphic design tips, or travel reviews and guides, you need to figure out what kind of information your audience would be searching for. 🖊️ Take advantage of tools like Exploding Topics and Sparktoro to research and understand your audience.

SEO 140

SEO Gen Z User-Generated Finance 140

Search Engine Land

JUNE 28, 2023

SparkToro is a great tool for doing audience research. Use a tool like SparkToro as a starting point to do your own research, and then build from there. Think of it as earning a “peer review” for scientific journals. You can do this by identifying resources like: Podcasts Webinars Communities Conferences News publications Etc.

PR 88

PR Thought Leadership SEO Place 88

Animalz blog

MARCH 21, 2024

Their Resources section is a true library, with comprehensive guides on everything from performance reviews to career growth. SparkToro’s Audience Research Newsletter is a great example of audience building. Lattice, an employee engagement platform, is a great example.

Thought Leadership 115

Thought Leadership Finance SEO Promotion 115

CXL

OCTOBER 4, 2022

As Rand Fishkin, CEO of SparkToro, says: That’s the first problem with personas—they’re often interesting, rarely actionable. Rand Fishkin , SparkToro. Google doesn’t actively advertise how to win a top position, but the general thinking is that purchase volume, customer reviews, and testimonials play a part in getting listed.

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Hubspot Marketing

AUGUST 6, 2018

But, you can still review activities and metrics that’ll help you gauge where your brand stands in terms of popularity and consumer awareness. For instance, sites like Sparktoro can give you a specific score for your Twitter impact. Wait … I thought you said brand awareness couldn’t be measured! You’ve been listening.

Branding 145

Branding Real Estate Energy Advertisers 145

Search Engine Land

JUNE 27, 2023

Plus, new research by Rand Fishkin of SparkToro found, “A substantial portion of social referral traffic comes without proper, accurate referral data, and is misclassified as ‘direct.’” And the referral channel still lets you see which users arrive at your site via non-ad links on other sites/apps (e.g., blogs, news sites).

SEO 84

SEO Social Media Marketing User-Generated PR 84

Marketing Insider Group

SEPTEMBER 14, 2020

Sparktoro). About 90% of people claim that reading positive online reviews will often influence their buying decisions. According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). Think with Google ). of keywords. seoClarity ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon 2013: Some people on Google+ have added satirical, fake reviews to locations in North Korea.

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

SEPTEMBER 14, 2023

In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different market segments. I love SparkToro because it connects me to people I like in the marketing world (both on their team and within their community).

Branding 129

Branding Marketers Marketing Communications 129

Moz

MAY 28, 2020

One of the things I also like to suggest is listen to competitive reviews. Keep an eye on competitive reviews being posted on Google and other spaces to get a gauge of how things have perhaps moved. Whiteboard Friday's OG, Rand Fishkin, launched SparkToro that does exactly that. Respond to reviews.

SEO 71

SEO Communications PR Product 71

Orbit Media Studios

MAY 24, 2023

Honestly, an audience intelligence tool such as SparkToro can give you even more insights even faster. Previous Work: Reviewing the agency’s portfolio can provide insights into their creative abilities, attention to detail, and whether their style aligns with our brand identity. Each of these was insightful but not magic.

Non-Profit 134

Non-Profit Health Finance Social Media Marketing 134

Buffer Marketing

DECEMBER 5, 2023

The easiest way to bake content repurposing in your current workflow is to think about it at the content creation step itself — like Chima Mmeje, Senior Content Marketing Manager at Moz : “I start thinking about repurposing opportunities from the moment I'm reviewing a content brief. Make modifications to fit the platform.

eBook 133

eBook Influencer Marketing Promotion Whitepaper 133

Search Engine Land

MAY 22, 2023

The team used in this review could only have a couple of logins shared among 10 SEOs. User administration was a key factor during our review. The 76-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. Want toexplore additional enterprise SEO tools?

SEO 88

SEO Analytics Price User-Generated 88

Unbounce

OCTOBER 15, 2024

Research content ideas : Check tools like Google Trends and SparkToro, and visit niche subreddits in your industry to find trending topics and common questions. Monitor and optimize: Regularly review the performance of your PPC campaigns. Regularly review your performance and make adjustments as needed. Again, keep it simple.

Marketers 98

Marketers Marketing User-Generated CRM 98

Search Engine Land

JULY 11, 2023

Then again, recently, I saw this th read on Twitter with a reply from Amanda Natividad, VP of marketing at SparkToro: That made me think about why these strategies worked/works, and if they can be replicated again under what conditions.

SEO 72

SEO Non-Profit Price Marketers 72

Moz

JULY 14, 2020

Use the success matrix to review campaigns and catch trends early. Try Sparktoro -new tool for me! Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Realize that steady performers can consistently impact weighty SEO KPIs. Our minds are still blown from this presentation.

PR 59

PR Thought Leadership SEO Customer Journey 59