Martech

AUGUST 14, 2024

In some cases, offer options for unsubscribing or managing multiple email subscriptions. Re-engagement: Customers who are latent or inactive receive messages welcoming them back into the fold with special deals and offers. Transition: Help process the customer’s choice to unsubscribe.

Email Marketing

Businesses Grow

AUGUST 26, 2024

We have had many discussions in here about where to focus and invest because you could go broke buying subscriptions to everything. I have a premium subscription to ChatGPT. It does not require a subscription to do a good job. I have a subscription to MidJourney for image generation. It is multipurpose and evolving fast.

Retail

Backlinko

OCTOBER 23, 2024

Or you can use this link to access a 14-day trial on a Semrush Pro subscription. Or you can use this link to access a 14-day trial on a Semrush Pro subscription. Semrush’s Keyword Magic Tool is great for this task. Note: A free Semrush account gives you 10 searches in this tool per day. This returned over 150,000 results.

Marketing Strategy

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. Subscription revenue: $603.8 Subscription support revenue: Grew 12% year over year. It gets a little harder once everyone has it.

CRM

Martech

OCTOBER 29, 2024

A CDP can also be a powerful tool for content or product recommendations, since it has access to the customer’s browsing and subscription history, job title, industry, past purchases and so on. A very simple and practical application of consent management in the CDP is subscriptions to e-newsletters.

Customer

Calvyn Lee Blog

NOVEMBER 14, 2024

Wise shared notable examples: Dove’s “Real Beauty” campaign using authentic women in marketing Patagonia’s focus on environmental storytelling rather than product promotion Small businesses sharing behind-the-scenes content and company culture Current Social Media Landscape Some interesting statistics shared during the session: (..)

Social Media Marketing

Buffer Marketing

JANUARY 7, 2025

Stay AI: Predict and prevent e-commerce subscription churn Source: Stay AI For subscription-based e-commerce businesses, Stay AI uses machine learning to help you keep customers longer. "It's been the best subscription management platform we've found so far." Pricing : Starts at $99/month.

Price

Litmus

OCTOBER 18, 2024

Single opt-in (SOI) is a subscription process where a new contact joins your mailing list without requiring the owner of that email address to confirm definitively that they knowingly and willingly opted in. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow.

Law

Martech

OCTOBER 29, 2024

Major streamers like Netflix and Disney+ now have sizable ad-supported subscription tiers allowing advertisers to reach premium content viewers. This year, digital video (including CTV) was projected to surpass linear TV spend for the first time.

Branding

Buffer Marketing

FEBRUARY 27, 2025

" Monetization is built-in : For writers looking to earn from their content, Substack offers seamless monetization through paid subscriptions. Substack allows creators to get paid directly by their audience through paid subscriptions. And are subscriptions the only way to earn? How do you actually get people to pay?

Promotion

Backlinko

JANUARY 24, 2025

Or you can use this link to access a 14-day trial on a Semrush Pro subscription. Subscription-Based Sites Subscription ecommerce sites have one job: Convince people to pay every month. Side note: The FTCs “Click-to-Cancel” rule requires subscription sites to make a cancellation as simple as signing up.

eCommerce

Martech

JULY 1, 2024

Subscriptions as an alternative to advertising are a well-established business model across many industries, and we designed subscriptions for no ads to address several overlapping regulatory obligations, including the DMA. We will continue to engage constructively with the commission,” a Meta spokesman said.

Digital Marketing

Litmus

OCTOBER 17, 2024

A subscription service might send a special thank-you email on the anniversary of a customer’s subscription, offering a discount on their next box as a gesture of appreciation. Milestone emails: celebrating significant moments in a customer’s journey, such as anniversaries or purchase milestones.

Email Marketing

Hubspot Marketing

JULY 29, 2024

Designs AI Price: $49 to download the logo or $19 monthly for a Designs AI subscription. Wix subscription plans start as low as $9.59 Cons: You can download your logo for free, but it is of poor quality unless you pay for a subscription. I start by entering my business name and industry into the prompts.

User-Generated

Martech

JANUARY 13, 2025

Encouraging action: Welcome emails can include calls to action, such as confirming subscriptions, exploring products, or taking advantage of special offers. Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications.

Customer loyalty

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Learn how to turn your digital content into steady income.

Affiliate Marketing

Lynton Web

DECEMBER 16, 2024

Using this tool, your marketing team gains the ability to: Work multiple brands under the same account and the same ownership Create brand-specific campaigns while maintaining access to shared resources like campaigns, assets, and templates Run cross-sell promotions targeting customers across venues Track customer interactions across all brands in (..)

Branding

Calvyn Lee Blog

NOVEMBER 15, 2024

His approach emphasized: Starting genuine conversations instead of immediate selling Creating curiosity through well-crafted messages Building relationships before pitching Using personalization effectively He particularly stressed the importance of LinkedIn’s 150 connection requests per week limit, suggesting this restriction actually helps (..)

Marketing

Hubspot Marketing

JULY 12, 2024

Paid Online Communities A paid online community is a space you create that members pay to join, usually with monthly subscription fees, to access its content and features. You can also lower churn rates by downgrading those who cancel subscriptions to basic users that you re-engage and potentially inspire to restart subscriptions.

User-Generated

Marketing Insider Group

JULY 24, 2024

You’ll want to foster a sense of community by encouraging discussions, responding to comments, and hosting interactive events. 9) Brand Awareness Content marketing is crucial in building brand awareness by making your brand more recognizable and memorable to your audience.

Content Marketing

Martech

OCTOBER 25, 2024

Reminder emails for appointments or renewals Missed appointments and expired subscriptions are lost opportunities. On the day of the event, send a final email with a link to join. Then, follow up with a recording link and a quick survey to get feedback.

Education

Martech

AUGUST 27, 2024

Many of our employees have paid OpenAI subscriptions, all with extensive AI features. For example, one subscription publisher we worked with has extensive churn and propensity scoring directly integrated into their data warehouse, Snowflake. The problem becomes more complex when we look at our clients’ stacks.

Transform

Litmus

OCTOBER 16, 2024

Paid subscription (Purchase) Regular usage (Retention) Referrals (Advocacy) With 44% of marketers in our study using lifecycle emails, those who optimize their customer journey can capitalize on this untapped potential to outperform competitors in retention and engagement.

Health

Vertical Response

JANUARY 4, 2025

Dedicated Landing Page : A well-designed landing pagelinked from social media adsreinforced the discount incentive and provided a frictionless subscription experience. Revamped Email Capture Pop-Up Sign-Up Form : Instead of relying on an unnoticed footer sign-up box, they added a stylish pop-up offering 15% off the first purchase.

Email Marketing

Sprout Social

JULY 23, 2024

The Headspace app doesn’t have a free plan and users can only test it out with a limited-time free trial before they sign up for a subscription.

Gen Z

Businesses Grow

JANUARY 13, 2025

While people exit Twitter-X for Threads or Bluesky or whatever, these patterns of hate will repeat unless the revenue model is based on subscriptions instead of ads and attention. Controversy drives engagement and eyeballs. The job is NOT to create content Marketing is sick in so many ways right now.

Personalized Marketing

Martech

AUGUST 5, 2024

Trade-offs Currently, many AI image generators charge a subscription fee. I’m not sure if that’s what I would want most of the time, but the discounted subscription rate does have some appeal. Sometimes it is subtle, while other times, it is obvious or clunky. Martech practitioners will certainly help with such campaigns.

Product

SmartBrief - Marketing

NOVEMBER 24, 2024

Offer limited-time access or early viewing to create a sense of urgency and exclusivity that drives subscriptions. Return on investment: Calculate the revenue from new subscriptions and engagement against what you spent on the campaign. Collaborate on series that tap the influencer’s expertise.

Influencer Marketing

Buffer Marketing

APRIL 21, 2025

Launch a TikTok Subscription to give your most dedicated fans exclusive perks TikTok Subscriptions are a great way to strengthen your bond with your most loyal followers — and earn a (fairly) reliable monthly income while you're at it.  Once you’re in, you can choose your subscription tier (starting at $2.99/month)

Affiliate Marketing

Lynton Web

AUGUST 29, 2024

We'll also discuss how these tools can be leveraged across different HubSpot subscription levels, ensuring you can make the proper investment for your situation. In the following sections, we'll explore these tools, their functionalities, and their benefits.

User-Generated

Martech

AUGUST 19, 2024

They don’t have the budget to move to a paid subscription. Free trial users fail to convert to paying customers for several reasons, including: The free trial features are good enough. They don’t see enough differentiation between similar products in the category.

Price

Hubspot Marketing

NOVEMBER 14, 2024

Example 2: Direct Mail Gift Boxes to Upgrade My Subscription Receiving a physical item still means something to people. While this box celebrated our relationship, it also nudged me toward upgrading my subscription. Guess who will chew on their Rudolph-themed toy this holiday season? Gamma sent me useful, meaningful items.

Direct Mail

Customers.ai

DECEMBER 4, 2024

They’ve collaborated with brands like American Express to offer free trials of their premium subscription, requiring an email signup to redeem. Brand Spotlight: Calm The Calm app has successfully used partnerships to grow its email list.

CRM

Search Engine Land

AUGUST 14, 2024

For example, if you’re advertising a subscription service that costs $20/month, then under normal conversion tracking, every purchase would attribute $20 to the campaign. Instead, it’s more useful to track the lifetime value (LTV) of the customer. Tracking the LTV gives you a much more accurate view of how your ads are performing.

Advertisers

Martech

SEPTEMBER 12, 2024

A new solution within Oracle Fusion Cloud CX gives buying and selling teams a collaborative view of their commercial relationships, featuring quotes, orders, account and contact profiles, subscriptions, renewals and assets. ” Why we care. SAP has made similar moves.

Transform

Search Engine Land

AUGUST 6, 2024

Here are the primary benefits of push notifications: High subscription rate. Page load speed stays as fast as ever The tag that triggers the subscription prompt for push notifications is virtually weightless. The subscription prompt itself is a built-in browser tool, and its operation is not related to the site’s load speed.

SEO

Marketing Insider Group

JANUARY 27, 2025

Eleven better – businesses benefit from the latest technology without having to invest in expensive subscriptions. These tools encourage precise keyword targeting, competitor analysis, and performance tracking. Time Savings for Internal Teams Managing PPC campaigns requires constant attention and fine-tuning.

Management