Search Engine Land

OCTOBER 5, 2023

Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest in alternative platforms. Why we care.

Advertising 107

Advertising Advertisers Search Marketers Product 107

Practical eCommerce - Marketing

APRIL 10, 2023

The post ‘Sniper Links’ Boost Email Subscriptions appeared first on Practical Ecommerce. So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client.

eCommerce 79

eCommerce Email Marketing Marketing Marketers 79

Rock Content

NOVEMBER 14, 2023

Since the purchase of Twitter last year , Musk has been exploring ways to increase the company’s revenue directly or indirectly, either by charging user subscriptions or even generating revenue for content producers who pay for platform subscriptions. This service would have a value of $4.99 (about R$25.00

User-Generated 81

User-Generated Advertising Advertisers Influencer Marketing 81

Buffer Marketing

AUGUST 28, 2023

TikTok has its revamped Creativity Program , YouTube has the YouTube Partner Program , and now, Instagram creators who want to monetize their content directly have the Subscriptions feature. What are subscriptions on Instagram? For example, creator Joy Ofodu created an Instagram subscription to offer exclusive content.

Price 75

Price Promotion Communications Product 75

Sachs Marketing Group

AUGUST 1, 2022

Instagram subscriptions rolled out earlier this year, allowing select users in the US (for now) to charge a fee of their choosing for access to special, locked content. How Instagram Subscriptions Work. The subscriptions work like any other monthly subscription model, with the exception that free content will remain free for followers.

Finance 86

Finance Promotion Marketing Plan Branding 86

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 How to Create a Subscription Box.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Search Engine Roundtable

MAY 3, 2022

Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program - Microsoft Bing does not.

SEO 91

SEO 91

Martech

JULY 14, 2022

It remains to be seen if a lower-priced subscription with ads will entice value-seeking Netflix customers. A major player like Netflix getting into the AVOD space changes the entire equation for TV watchers comparing steep cable subscription fees with mounting prices for numerous a la carte streaming options. Why we care.

Advertising 107

Advertising Advertisers Price Digital Marketing 107

Search Engine Journal

FEBRUARY 20, 2023

Meta launches "Meta Verified" bundle offering users account verification, protection, support, and visibility for a monthly subscription. The post Meta Verified: New Subscription Bundle On Facebook & Instagram appeared first on Search Engine Journal.

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Martech

DECEMBER 6, 2021

The post MNTN launches Creative-as-a-Subscription appeared first on MarTech. MNTN is working to grow the partnership network. Brands that allocate significant spend to MNTN will have the opportunity to work with Maximum Effort.

Advertising 97

Advertising Advertisers Branding Product 97

Martech

MARCH 17, 2022

households will have a cable TV subscription by 2023, according to a new study. The post Cable TV subscriptions set to drop below 50% of all US households appeared first on MarTech. Fewer than half of all U.S. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% of all U.S.

Marketing Mix 117

Marketing Mix Digital Marketing Transform Marketing 117

Ariyh

JULY 10, 2023

So what happens if, instead of charging for shipping by order, you charge a flat-rate subscription to access free shipping? To maximize profits, target the subscription to occasional buyers and those who buy a wide variety of products (e.g. ( Statista, 2022 ) You guessed it. Shipping fees.

Shipping 40

Shipping Non-Profit Retail B2C 40

Search Engine Roundtable

DECEMBER 2, 2022

Also, Google can also know what publications you are subscribed to and show you "from your subscriptions" content as well. Google Search is showing and maybe testing news and top stories related boxes with a headline that says "maps on this topic."

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Many Chat

MAY 13, 2022

For more information on ManyChat Pro and transferring your subscription, visit our webpage. The post A Closer Look at the WhatsApp Subscription Plan for Businesses appeared first on ManyChat Blog. SIGN UP FREE!

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Price Customer Product Marketing 98

Search Engine Journal

JANUARY 19, 2022

Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income appeared first on Search Engine Journal.

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Buffer Marketing

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app.

Price 74

Price Finance User-Generated Health 74

David Meerman Scott

JUNE 29, 2022

Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.

Price 85

Price Advertising Advertisers 85

Search Engine Journal

MAY 4, 2021

Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee. The post Twitter Acquires Scroll With Plans to Launch a Subscription Offering appeared first on Search Engine Journal.

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Adobe Experience Cloud Blog

SEPTEMBER 21, 2015

Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. So what are subscription services doing differently (and awesomely!), Subscription services like ipsy are refreshingly upfront with their give-get ask: Take our quiz, Get things you love. And it makes sense.

Branding 134

Branding Thought Leadership eCommerce Customer Journey 134

Marketing Insider Group

MARCH 6, 2019

If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. The post How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers appeared first on Marketing Insider Group.

Customer 111

Customer Content Marketing Marketing Marketers 111

Zumvu

SEPTEMBER 23, 2021

I have always been a fan of subscription-based businesses. Whether or not it’s selling digital products or tenants paying rent, there’s something comforting about having a stable income.

Product 52

Product 52

Search Engine Land

JANUARY 23, 2022

Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. Please visit Search Engine Land for the full article.

Search Marketers 119

Search Marketers Marketing Marketers 119

Adobe Experience Cloud Blog

JULY 27, 2015

Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. The term subscription economy refers to the growing number of businesses that use subscription or membership models and rely on recurring revenues rather than one-time purchases.

Thought Leadership 134

Thought Leadership Customer loyalty Marketing Marketers 134

Marketing Insider Group

NOVEMBER 19, 2018

The post The Role Subscription Marketing Will Play In Personalization appeared first on Marketing Insider Group. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots. When an entity appears […].

Marketing 73

Marketing Marketers Marketing Strategy 73

Duct Tape Marketing

FEBRUARY 28, 2018

How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. Questions I ask Anne Janzer: What does the subscription economy mean for marketers? Marketing Podcast with Anne Janzer.

Customer Journey 49

Customer Journey Communications Marketing Strategy Customer 49

Hubspot Marketing

APRIL 25, 2024

Originally, The Economist offered two subscriptions. Web-only subscription for $59 Print & web subscription for $125 Later, they added a decoy option. A print-only subscription that costs as much as the print & web subscription. Previously, the majority bought the $59 web-only subscription.

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Price Promotion Market Research Product 84

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Subscription packages. TikTok confirmed it will start allowing all creators to offer subscription packages in the coming weeks. Upgrading its Creator Academy. Why we care.

Advertising 120

Advertising Advertisers Search Marketers Branding 120

Jeff Bullas

DECEMBER 9, 2022

Subscription businesses are growing at 500% to 800% faster than traditional businesses and are estimated to be worth well over $200 billion at the end of 2022. It would, however, be smart to start an online video streaming business with a subscription business model. Why it matters. It’s about how good your timing is. .

Food 200

Food Entertainment eCommerce New Technology 200

Martech

APRIL 18, 2024

This basic chart was created using a community GPT as part of ChatGPT’s pro subscription called AI Diagram Designer: Smart Mind Map & Chart Maker. Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month. OpenAI GPT Models: ChatGPT 3.5 Variants : Ada, Babbage, Curie, Davinci.

Price 119

Price User-Generated Education eBook 119

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

illumin

FEBRUARY 22, 2024

This is notably different from Netflix’s approach to including ads in its content, in which it launched a new subscription model at a lower price. Netflix made waves with ad-supported plans in 2023 In 2023, Netflix made waves by banning password sharing and eliminating its lowest-cost subscription tier in short order.

Shipping 115

Shipping Price Advertising Advertisers 115

Search Engine Land

APRIL 18, 2024

That’s according to a Digiday ( subscription required ) report citing multiple sources. Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. Why we care: Brands and marketers will soon have another way to reach their target audiences.

Logistics 103

Logistics Advertising Advertisers Branding 103

Practical eCommerce - Marketing

APRIL 15, 2024

Content drives visitors which drive email subscriptions which drive sales. All are measurable. The post How to Track ROI from Content Marketing appeared first on Practical Ecommerce.

Content Marketing 87

Content Marketing eCommerce Marketing Marketers 87

Search Engine Land

SEPTEMBER 20, 2023

Meta Verified is a monthly subscription package designed to help creators and brands establish their presence on Instagram and Facebook more easily. Monthly subscriptions begin at $21.99 What does a Meta Verified subscription include? What is Meta Verified? How much does Meta Verified cost? per month for both.

Branding 131

Branding Search Marketers Customer Marketing 131

Martech

APRIL 16, 2024

” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix. Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.”

Advertising 104

Advertising Advertisers Retail Transform 104

Search Engine Land

SEPTEMBER 5, 2023

The cost of the subscription and potential rollout date has not yet been confirmed by the company. While an ad-free subscription service is currently under consideration for Europe, it may extend to the US in the future. Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. Why we care.

Advertising 138

Advertising Advertisers Search Marketers Product 138

Duct Tape Marketing

FEBRUARY 28, 2018

Transcript of How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing. And the book we’re going to talk about today, Subscription Marketing. It’s all the businesses that are shifting their relationships with their customers to be a ongoing relationship based on a subscription.

Shipping 37

Shipping Retail User-Generated Entertainment 37