Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. Table of Contents Why use AI tools for B2B marketing? Best AI Tools for B2B Marketing Why use AI tools for B2B marketing? Okay, let’s get into it.

User-Generated 116

User-Generated Price Marketing Marketers 116

Martech

JULY 24, 2025

Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. Many B2B brands default to using webinar screenshots or static slides. B2B videos often start with long intros, branding animations or agenda slides. At first glance, it makes sense. The same company owns them.

SEO 78

SEO Education Video Marketing Price 78

Martech

FEBRUARY 26, 2025

Insight Tag, CAPI, website actions). Dig deeper: 6 B2B paid media platforms where you can advertise effectively 4. Failing to set up website actions Many teams have limited development resources, but LinkedIn makes it easy to trackwebsite actions with the LinkedIn Insight Tag. Contact or company lists. Conversions (e.g.,

Education 120

Education Advertisers Advertising Price 120

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. For B2B, this might involve tracking form submissions from social ads, website visits from social media that lead to a demo request or downloads of gated content shared on social platforms. Vanity metric No.

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Lynton Web

JANUARY 2, 2025

This approach is particularly valuable for B2B companies where multiple stakeholders are typically involved in the purchasing decision. Job Type and Seniority In B2B environments, a prospect's role within their organization can significantly impact their value as a lead.

Transform 98

Transform Whitepaper CRM Price 98

Buffer Marketing

JANUARY 7, 2025

Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Feel free to share your recommendations in the comments below or tag @buffer or @bufferapp on all major social platforms. It helps make every campaign and automated flow more effective for your brand. Pricing: Not listed.

Price 122

Price Thought Leadership Transform User-Generated 122

Buffer Marketing

SEPTEMBER 3, 2024

As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. We tag other LinkedIn profiles  Tagging will help increase the visibility of your post. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy.

Real Estate 107

Real Estate Promotion Management Place 107

Marketing Insider Group

DECEMBER 16, 2024

This is the #1 choice among marketing professionals, though it comes with a hefty price tag. Image source How to Analyze Competitors in the B2B Industry Think about a B2B marketing firm analyzing competitors within the digital advertising space.

SEO 98

SEO Price Market Trends Digital Marketing 98

Sprout Social

OCTOBER 22, 2024

They compensate people for UGC (giving them a tag is not enough), which makes sure it feels authentic and on-brand.” Even B2B brands like ServiceNow can use that to their advantage. Gen Z makes up a large portion of companies’ current and future employee base, so even B2B brands have a vested interest in appealing to them.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Martech

MAY 21, 2025

Instead of launching a full-scale content production engine, try automating how you tag and organize creative assets or routing incoming questions to the right person. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 6. And that shift matters, especially when repeated hundreds or thousands of times.

Communications 126

Communications Product Management Marketing 126

Hubspot Marketing

JULY 2, 2025

Reach out to people who mention or tag your brand on social media to see if they're open to sharing their experience. Webinar Registrations Besides being an excellent lead generation tool, webinar registrations help you learn more about your audience, especially in the B2B industry. Send a short SMS message using a branded link.

User-Generated 118

User-Generated Transform Customer Journey Communications 118

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Use header tags (H1, H2, H3, etc.) Your H1 tag should include your primary keyword and accurately describe the main topic of your page. Sounds chaotic, right?

SEO 80

SEO User-Generated Transform Thought Leadership 80

Customers.ai

DECEMBER 23, 2024

Based on these actions, your system flags them as a high-intent B2B lead and alerts your sales team for immediate outreach. Behavioral data tracks that exit and tags them for re-engagement and abandoned cart recovery. Your system identifies this cross-channel behavior, tagging them as a high-intent lead for immediate outreach.

Price 84

Price eCommerce Shipping Transform 84

Scoop.it!

FEBRUARY 27, 2025

From the B2B marketing perspective, Google AI Overviews emphasizes creating authoritative, user-focused content to capture visibility in these AI overviews. By understanding how Google AI Overviews prioritize relevance and intent, marketers can optimize their B2B SaaS marketing strategy to connect with potential customers.

Customer 59

Customer Law SEO Marketing 59

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ ’ Audience: B2B tech marketers.

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Neil Patel

JUNE 27, 2025

Here’s what to avoid: Visuals cluttered with text Clickbait-style headlines Forced engagement tactics (like “tag three friends”) Instead, make your hook clear, the value obvious, and the visuals polished. B2B : Small audiences, long sales cycles. B2B : Run thought leadership ads first. Optimize for the action after the click.

Price 79

Price eCommerce Advertisers Advertising 79

Martech

MARCH 28, 2025

They will be pressured to choose platforms with fewer features and a lower price tag, and they will be pressured to migrate from one MAP to another only to cut costs. Demonstrating ROI Marketers face increased pressure to demonstrate the ROI of their technology investments.

Marketing Automation Platform 106

Marketing Automation Platform Marketing Marketers Price 106

Sprout Social

JUNE 16, 2025

While your upfront investment in LinkedIn may be significant, it’s counterbalanced by the distinct strategic advantages LinkedIn offers B2B companies. B2B marketers already recognize this value: LinkedIn is the fastest-growing network for B2B strategies worldwide, according to August 2024 data.

CRM 78

CRM Key Performance Indicator Marketing Transform 78

Hubspot Marketing

OCTOBER 8, 2024

As the number of assignments I received grew, I brought writers with relevant B2B experiences on board. Beyond that, we shared our favorite resources (like Help a B2B Writer and Featured ) to help our writers still making the transition. Management experience in the B2B space was a bonus. Let's use our Sales Blog as an example.

Price 113

Price Transform Thought Leadership Management 113

Litmus

OCTOBER 17, 2024

“ Steph Knapp , Freelance Content Writer for SaaS and B2B companies Engagement stage : encourage interaction with valuable content Once subscribers have warmed up to your brand in the awareness stage, it’s time for the next step of the email funnel: the engagement stage. Personalize your emails in real-time/at time of open.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. B2B SaaS For B2B SaaS companies, LinkedIn is the most valuable platform for lead generation and authority building.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

OCTOBER 14, 2024

Outlook accounts for less than 5% of the email client market , but if you market in B2B, that percentage will be higher. They recognize only live text like copy blocks or specially coded, descriptive alt tags. Outlook still blocks images by default unless the user changes a setting.

Email Marketing 131

Email Marketing Law eCommerce User-Generated 131

Backlinko

JULY 1, 2025

Add a short, friendly request in your post-purchase email Offer a small incentive, like a discount on their next order Encourage customers to tag you on social with a branded hashtag Include a review prompt on your thank-you or packaging insert For example, let’s say you run a ceramic shop. They don’t come with the influencer price tag.

Marketing 86

Marketing Marketers User-Generated Promotion 86

Hubspot Marketing

DECEMBER 10, 2024

For example, youll want to use your primary keyword in: Title tags URLs Headers Naturally throughout your article Step 6: Create high-quality that matches search intent. Other platforms include Help a B2B Writer and Qwoted. In my opinion, great content is the key ingredient for on-page SEO, but there are some rules that you can follow.

SEO 136

SEO Gen Z Finance User-Generated 136

Search Engine Land

AUGUST 6, 2024

In 2020, Google introduced Consent Mode v1, which allowed website owners to adjust behavior for Google tags based on users’ consent status and, therefore, comply with GDPR and CCPA. For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won.

Analytics 74

Analytics CRM Law Advertising 74

Martech

DECEMBER 6, 2024

What research studies about AI and marketing analytics would support the average B2B marketer? Tag prompts by content type and goal. Here are some sample queries that might help: What information would help a marketer understand how to enhance their marketing using AI and marketing analytics? Provide references for each research study.

Transform 131

Transform Analytics User-Generated Education 131

Hubspot Marketing

MAY 21, 2025

Ill explain the exact process we run at my new business, storyarb , to build audience, establish trust, and drive demand for high-growth B2B businesses. For instance, your SME might be willing to post a link to your playbook from their LinkedIn or let you tag them in your company posts.

Transform 109

Transform Promotion Customer Journey Product 109

Martech

DECEMBER 16, 2024

Dig deeper: Why personality data is key to scalable B2B marketing The ability to build a brand that machines confidently understand and perceive as credible will soon be paramount. Well-developed, optimized personal and corporate brands will dominate search and assistive engine results.

Transform 117

Transform User-Generated SEO Communications 117

Martech

FEBRUARY 28, 2025

However, simple daisy chaining did little to support more advanced rules such as B2B, households, or other buying groups. Effective cross-site tracking requires server-side tagging at a minimum, along with a robust identity strategy something many clients lack. deploying a tag to access ML capabilities).

User-Generated 107

User-Generated Analytics Customer Management 107

Sprout Social

MARCH 27, 2025

Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. Instagram Shopping enables seamless in-app purchases, with influencers tagging products in Stories, Reels and feed posts. It’s morphed into a place for genuine connection.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Customers.ai

DECEMBER 19, 2024

Install the x-ray pixel on your site Installing the website identification x-ray pixel is easy and can be done through Tag Manager, Shopify, WordPress, and more 3. For B2B leads, LinkedIn might be your go-to for engagement. Sign up for a free account If you don’t already have a Customers.ai Verify the x-ray pixel is firing 4.

CRM 84

CRM Transform Price Outbound Marketing 84

Hubspot Marketing

NOVEMBER 20, 2024

You can share a full buyer persona with your AI tool if you’d like, but at a minimum, you want to include: Age Location Company, job title, industry (if B2B) Goals Personal challenges Pain points you solve Describe your brand voice. This includes header and paragraph tags. Who are you trying to reach with this content? Authoritative?

User-Generated 140

User-Generated Thought Leadership Management Branding 140

Customers.ai

DECEMBER 4, 2024

Whether it’s tagging high-value customers for a VIP event or automating win-back campaigns for your lapsed shoppers, segmentation turns your data into marketing magic. Clearbit B2B Segmentation What makes it stand out? B2B marketers looking to personalize outreach based on job title, industry, and company size. Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Search Engine Land

JULY 15, 2024

Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers. In other words, that nomenclature pointed fairly clearly to a need for exact-match control and for simply serving those keywords instead of tagging them for low search volume.

User-Generated 76

User-Generated PR Advertising Advertisers 76

Customers.ai

NOVEMBER 20, 2024

A B2B campaign for SaaS might focus on, “Save hours every week with automation tools built for small teams.” For B2B audiences, focus on LinkedIn ads, webinars, and email marketing for professional outreach. A B2B SaaS tool could focus on, “Automate your workflows and boost team productivity by 50%.”

PR 78

PR Gen Z User-Generated Analytics 78

Hubspot Marketing

JUNE 23, 2025

If someone sees a great post, remembers your name, and checks out your company weeks later — that’s a win, even without a UTM tag. The typical B2B SaaS website looks like Stripe. Yes, you still need sales, outbound, and direct response. But when you invest in brand early, everything else works better. Ads hit harder.

Branding 119

Branding Inbound Marketing CMO CRM 119

Buffer Marketing

MAY 8, 2025

, and the number of messages and customer queries you receive is piling by the minute Maybe you’re held by a thread and respond to every DM, comment, and direct tag, but miss the organic brand mentions (where you’re not directly tagged) Enter: Social media monitoring tools. buffer Hello! Schedule a demo with Eclincher.

Price 66

Price Management Branding SEO 66