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Here are a few types of visual content that we share to engage people directly on LinkedIn: Data graphics and reports Podcast audio snippets Webinar video snippets Customer interviews Customer quote cards Slides Infographics Culture and achievement photos Cloud cost memes A few examples of our visual content 2. That’s me at CloudZero.
Making it easier for you to design and customize sites. Including Elementor, which helps you easily design your website with templates. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. And make your site more user-friendly. Hit “ Search.”
In this video, she shares how your website might be preventing you from attracting new clients: View this post on Instagram A post shared by Marie | Website strategy, design & build | Kent UK (@beyondthekt) If you’re not a fan of talking to the camera (it’s not for everyone!),
Your CTA should encourage readers to share the content on their social media platforms or tag friends who might find it useful. Your visuals should be clear, well-designed, and mobile-friendly to enhance the user experience. Meta descriptions and Open Graph tags determine the link preview text and image, making your post more enticing.
They havent been paid to post or talk about you, but perhaps they have been encouraged to tag your brand or use a particular hashtag. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Design the graphic.
YouTube : Keywords in titles and descriptions, tags, watch time, engagement, retention rate, transcript, and subscribers. If you are a logo design agency, you can add Logo Design, Best Logo Design Agency, etc. LinkedIn : Keyword, engagement, content type, and recommendations and endorsements.
Whether you’re building on-brand visuals, editing videos, or writing scroll-stopping captions, these tools help you stay consistent and creative — without spending hours or hiring a designer. With its intuitive drag-and-drop interface, you can quickly customize visuals — no design experience required.
You can jot down any notes, attach images, and organize your messy notes with groups & tags. For example, in any graphicdesign platform (like Canva), you can use templates to build off the visuals for a social media post. I save them in Buffer Ideas. Here’s why: 1.
Dig deeper: Optimization beyond data: Design thinking for SEO Get the daily newsletter search marketers rely on. The right graphics can simplify complex information and better illustrate relationships or trends. By incorporating well-designed visuals, you can present your data more effectively, making it more impactful.
First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. Test Across All Device Types Ensure your site has a responsive design that works across desktops, tablets, and various mobile screen sizes.
Step 2: Research and design helpful content SEO is only successful with thorough research, which should help shape your ideas before you start creating content. Enticing to click on : Don’t forget about the title tag and meta description. Is sticky: How will your content be remembered by your audience?
Possible roles include a content manager to create briefs, a writer, an editor, a graphicdesigner, and a digital content manager. Optimize your off-page SEO with title tags and a meta description. While youre rewriting your on-page content, go ahead and optimize your off-page content like title tags and meta description.
Image credit: ThriveThemes Colors and design Even if you don’t consciously know it, you make assumptions about brands based on the colors in their logo. Taking this seemingly small step will make it super easy for anyone, from support to graphicdesigners, to capture your identity in their work. Showcase social proof.
Thumbnails that feature clear visual contrast, a single focal point and an element of curiosity tend to outperform generic branded slides or overly text-heavy graphics. Retention > Intros YouTube’s algorithm gives more weight to how long viewers stick around than a video’s keywords, tags or perfect title.
Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. Then, present your findings to your stakeholders and marketing team with fully customizable charts, graphics, and dashboards.
When designing this signage, try to use vibrant colors and bold graphics. Also, consider geo-tagging your posts and using location-based hashtags to reach local audiences effectively. These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information.
Dream Big, Start Smart: Define Your Campaign Goals Before you start creating, designing, or promoting, you need to answer one simple question: What does success look like for this campaign? For instance: A campaign targeting fitness enthusiasts might use messaging like, “Stay on track with workout plans designed for your busy schedule.”
Its important to align your Facebook content with your: Brand image (colors, style, graphics, etc) Brand tone of voice and personality On Facebook, will you share behind-the-scenes glimpses of your process? Strategic messages are contained in more colorful graphics, like 24 hours only, and free shipping. Source: Nomatic on Facebook 2.
Peak Design does a great job balancing promotion and authenticity by engaging with customers without pushing hard sales. A bold graphic with a strong headline is your best bet for an image ad. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences.
Dive into how design, content, technology, and user engagement have transformed. Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. The design and layout of these emails were basic, emphasizing readability over aesthetics.
Eye-Grabbing Visuals, No Design Degree Needed A scroll-stopping image can skyrocket engagement, but not everyone’s a Photoshop whiz. Honestly, even designers get stretched thin. Drop in a prompt—say, “vibrant product ad”—and get polished graphics that match the brand’s style.
Canva: Their team brings the hype to product launches Canvas design platform offers templates and tools for creating graphics across marketing channels. Jacquemus: Bringing surrealism to social French label Jacquemus is as famous for its surrealist content on social media as it is for whimsical designs inspired by Parisian fashion.
Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. Tips to Make Image Posts Perform Better Keep text minimal: Let the design speak for itself. A strong call-to-action helps.
Instagram suggests based on interest tags, LinkedIn ranks by relevance, and TikTok surfaces content based on viewing behavior. Optimize Metadata Metadata is your profile’s first impression — your username, handle, bio, descriptions, and category tags. They’re no longer about packing 30 tags under a post. What’s changed?
Sometimes, I put my amateur graphicdesign skills to use and have a go at Canva as well. After proofreading the draft, I’ll tag the team in our public Slack channel for review. This makes sure I’m improving the article’s ranking potential but also provides valuable additional resources to the reader.
1) User-Centered Design: Map the Journey of Every Visitor Type Community facilities serve diverse populations with varying needs, goals, and technical abilities. Effective website design begins with understanding these specific audience segments and crafting experiences that speak directly to their needs.
Kit (formerly ConvertKit): Email marketing for solopreneurs selling digital courses and products Source: Kit Kit is an email marketing platform designed for creators and solopreneurs who sell digital products like courses, ebooks, or coaching services. Tag-based segmentation allows for precise audience targeting.
Time-sensitive promotions: Use countdowns, flash sale graphics, or urgent messaging to drive immediate clicks and capitalize on fear of missing out (FOMO). Use Google Tag Manager or platform-specific tools to track engagement and refine your strategy accordingly.
I’d spend weeks organizing data and tagging themes. This graphicdesign tool lets you create anything from a tweet graphic to a full marketing campaign. Provide a prompt, and the tool will design a graphic, write image text, and even generate code. This means you’re not just getting random designs.
tools like Canvas Magic Design help you create professional graphics in minutes. Add your content theme or ideas into the tool and get the designs you need, complete with suggestions for fonts, layouts and colors that align with your brand.
A comprehensive email QA checklist should cover strategy, design, coding, and deliverability—so everything from personalization logic to alt text and unsubscribe links are reviewed and functional. Content and design : What will you personalize in this email? No one sets out to be an email marketer at the start of their career.
It’s designed for individual users who use Instagram to stay connected with friends and family and explore new content. Add text that stops the scroll and graphics that are visually appealing. Design them with care (and don’t just leave them to default) so more and more Instagram users follow you. Tell a story.
The graphic below shows what a LinkedIn carousel looks like Think of carousel posts like a mini-presentation – except they show up right in the feed, encouraging interaction and deeper scrolling. Helps you design, write, and export optimized carousels with storytelling frameworks baked in. Use 3–5 relevant hashtags.
OwlyGPT So I might be a little bit biased, but it’s hard not to be when a tool like OwlyGPT is designed specifically to make social media managers’ lives easier. It’s designed to help you keep tabs on what’s trending — whether that’s breaking news, viral memes, or hot takes — without refreshing your timeline 50 times an hour.
Platforms like Asana excel at task assignment, progress tracking, and setting deadlines, ensuring every step of your YouTube production (scripting, filming, editing, thumbnail design) is accounted for. Project Management (PM) Tools Designed for task management and team collaboration (e.g., Asana, Trello, ClickUp).
Gymshark – Health and Fitness Blog Gymsharks blog , Gymshark Central, pairs high-quality content with a sleek design. Even the design reinforces this welcoming feel. The clean, 3-column blog design is easy on the eyes. Side note: Thoughtful design also keeps people on the site longer and encourages them to engage.
Google’s algorithms, for example, are designed to identify and penalize manipulative linking practices. Avoid Manipulative Link Building Weve already discussed how Google’s algorithms are designed to detect unnatural linking patterns. Like unnatural link patterns. So how can you do it safely?
The graphic below shows the engagement metrics of a company’s page. Why it matters: Measures the effectiveness of your ad creatives, form design, and targeting strategy. The graphic below shows Leads and Conversion metrics for a company’s LinkedIn marketing campaign. Track follower growth after major content drops.
Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. You could do any peel out shape on these.
These reviews include recommendation tag, star ratings (from 1 to 5), and written comments that describe the user’s experience with the brand. Step 4: Click on Page and Tagging, which can be found on the left-hand side. Design an engaging post that motivates satisfied customers to leave positive reviews.
You can drag and drop posts through each stage, tag them by type or campaign, and convert any idea into a live post when youre ready to publish. You can add notes, upload images, assign tags, or even use AI to shape your post. This makes it easy to track how your content moves from idea to publication.
Add a caption Be sure to credit the original source of the image within your caption and tag their account using their Instagram handle ( @buffer , for example). Monitor brand mentions, tags, and hashtags Your Instagram notifications can also be a great source of user-generated content. GoPro shares an incredible photo from a user 2.
XML Sitemap Examples XML sitemaps are designed specifically for search engines, not humans. HTML Sitemap Examples HTML sitemaps , unlike XML sitemaps, are designed for your human visitors. An HTML sitemap is not a substitute for good UX design. Or it might ignore your hreflang tags altogether. But it can supplement it.)
Key takeaways The skys the limit when it comes to email design, but start with an accessible foundation. In honor of April Fools Day, we dug through our collective past and revived some of the classic tropes in email marketing historyscrolling text, gaudy graphics, a hit counter, and everyones favorite font: Comic Sans.
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