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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Social media platforms, LinkedIn, industry forums, and influencer platforms can aid in this process. Use tracking links, campaign-specific tags, and listening tools to gauge the impact of influencer content on site traffic, leads, and sales. Use a combination of quantitative metrics (e.g.,

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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Why do content marketing on LinkedIn?

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Maximizing your B2B paid media ROI with alternative platforms

Martech

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. LinkedIn Insight tag: Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website.

Gen Z 128
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Five common LinkedIn Ads mistakes and how to fix them

Martech

This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. Using age as a targeting criterion You probably dont remember this, but when you created your LinkedIn profile, you were never asked for your age or birth year. Contact or company lists.

Education 120
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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Marketing

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

What were our top posts on LinkedIn this year? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Should we post more on Instagram next month? What kind of posts do my followers like to comment on?

Analytics 119
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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Marketing

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. For example, LinkedIn has a 3,000-character limit, while X is limited to 280 for free users.

Energy 124