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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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How to Win at B2B Video Marketing

Adobe Experience Cloud Blog

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. Questions about aligning video with your sales funnel, or about creating videos you can actually measure? video b2b'

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Video Marketing of the Future: How GoPro Ups Your Marketing Game

Adobe Experience Cloud Blog

In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. Plus, it takes it to the next level, inspiring audiences to get involved in their own unique ways. GoPro and Hiring.

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Using What You’ve Got: Video Marketing on a Budget

Adobe Experience Cloud Blog

Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either. Simple Video Tips to Get You Started.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

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Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Hubspot Marketing

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. They can help you produce and measure high-impact videos that convert.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot Marketing

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?