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25 Trendy Facts Of TikTok That Helps Promote Your Brand

Zumvu

TikTok is a new generation of entertainment, and it has taken the world by storm. Currently, the platform has targeted the younger community to create and share videos of themselves.

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TikTok AI: I Tried Creating a TikTok Using Only AI & Here's What Happened

Hubspot Marketing

As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. One answer is to use AI. Let's get started.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

In fact, 90% of them say building an active online community is crucial to a successful social media strategy in 2023. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. They also think TikTok is a better bet for brands to grow their audience.

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The Fastest Growing Social Media Platforms of 2023 [New Data]

Hubspot Marketing

And is TikTok still just for Gen Z? Here are a few fast facts about the top platforms US consumers use in 2023, keeping in mind that this list might be different in other countries. Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. We asked 600+ U.S.

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. However, to compete with apps like TikTok, Instagram has shifted away from being a photo-sharing app. TikTok, an app based around short, repetitive clips offers five types of advertising options for businesses.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Marketing

This can mostly be attributed to the rise of TikTok around 2019. Today, TikTok is the most downloaded app in the world and ranks number one for consumer spending,  according to a report by data.ai. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement.

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Is Instagram Dying? [New Data]

Hubspot Marketing

It's not as mature as Facebook — but not as trendy as BeReal or TikTok. After all, it's competing with the likes of TikTok and Snapchat. In fact, engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Influence with Millennials Instagram is the sweet spot for Millennials.

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