Backlinko

OCTOBER 23, 2024

Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. Analyze Competitors Now, it’s time to learn from your competitors. Analyzing your competitors’ content gaps will reveal topic opportunities. Performing this task is easy with Semrush’s Keyword Gap Tool. Then, click “ Compare.”

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Marketing Insider Group

SEPTEMBER 16, 2024

Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.

Transform 129

Transform Entertainment SEO Branding 129

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

Analytics 119

Analytics Price PR CRM 119

Sprout Social

JULY 15, 2025

But without the right tools, it’s hard to know if that effort is moving the needle. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics 113

Analytics User-Generated Influencer Marketing Branding 113

Hubspot Marketing

JULY 10, 2024

The best way to ensure your site is optimized and using the best keywords for your audience is to use a rank tracker tool to measure the efficacy of your keywords. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool? How can you choose the right tool for your company?

Price 138

Price SEO User-Generated Management 138

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Quick Takeaways Conducting thorough research to know your target audience’s needs and analyzing competitors to find market gaps and opportunities helps you understand your market.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity. Overwhelming is an understatement.

Marketers 120

Marketers Marketing Marketing Automation Platform Price 120

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. What Features Do You Need in a Ranking Tool? Some tools offer daily data (like Semrush), while others may only update weekly.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

Price 126

Price Influencer Marketing Analytics Management 126

Hubspot Marketing

JULY 16, 2024

Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of? The AI tool can come up with an answer in just seconds. Classify keywords by intent. Write meta descriptions.

SEO 140

SEO User-Generated Transform eCommerce 140

SmartBrief - Marketing

JULY 30, 2024

It’s a powerhouse of information, its user base is active and growing, and even though it experienced a brief API hiccup, you can still use third-party tools to get the most out of the platform. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit.

PR 132

PR Marketers Marketing Industry Insights 132

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. What is Facebook monitoring?

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Competitor Analysis: Study your competitors’ followers to identify gaps and opportunities. Look at who engages with their content and the strategies they use.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Martech

SEPTEMBER 23, 2024

You have to balance your investment in tools (like technology) with investments in knowledge and expertise for your team. Dig deeper: The email marketer’s guide to effective marketing automation What you need to optimize The expertise you need to improve your bottom-line results can broken down into three key areas: Data analysis.

Marketing 126

Marketing Marketers Education Customer Journey 126

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. We monitored our competitors’ customer reviews and social media mentions. Marketing agency Thrive proves this perfectly.

Price 93

Price Customer loyalty Food Market Research 93

SocialPilot

JULY 12, 2024

In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment.

Analytics 115

Analytics Transform User-Generated PR 115

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Thats the power of finding competitor keywords. Think bigger: Youre getting a snapshot of your competitors SEO strategy. They may not even be direct business competitors.

SEO 105

SEO User-Generated Management Customer 105

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. What are TikTok analytics tools?

Analytics 115

Analytics Price Management PR 115

Hootsuite

OCTOBER 9, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. With a social media listening strategy (and the right tools), brands can track and analyze these conversations. What is customer advocacy? The result?

Customer 113

Customer Food Transform Health 113

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. It starts with having  the right tools.

SEO 125

SEO User-Generated Analytics Price 125

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 97

SEO Price User-Generated Analytics 97

Search Engine Land

SEPTEMBER 10, 2024

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities. It can even tell you when the last time a particular ad was shown.

Advertising 90

Advertising Advertisers Search Marketers Customer 90

Backlinko

JULY 15, 2025

They may have even started free trials with your competitors. Product Aware content includes: Product walkthrough videos Comparison posts and tools Influencer or customer reviews Webinars with customer case studies Pro tip: Make comparison content a priority in your content strategy. Spy on your competitors , platform by platform.

Customer 118

Customer User-Generated Price Analytics 118

Hubspot Marketing

NOVEMBER 19, 2024

Competitor Analyses Know where your company sits in relation to your competitors. Also evaluate more qualitative elements like competitors’ marketing portfolios and value propositions to get a better sense of who they are and what makes you unique. Websites hosted by competitors and buyers. Identifying customer needs.

Market Research 126

Market Research B2C Marketers Marketing 126

Martech

SEPTEMBER 6, 2024

The DOJ and 17 state attorneys general say that by tying its tools for publishers and advertisers together, those products let the company dominate the digital advertising market. Who will get to testify In August, Google filed a motion to block testimony from government witnesses who aren’t economists or antitrust experts.

Advertising 118

Advertising Advertisers Product Place 118

Sprout Social

OCTOBER 10, 2024

Social entertainment networks The rise of short-form video—along with the growing accessibility of video editing tools like CapCut and Canva—has ushered in what social media consultant Rachel Karten calls the “ social entertainment era.” Where are your competitors most active?

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Hootsuite

JUNE 25, 2025

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. How is social AI different from other AI tools?

Marketing 105

Marketing Marketers User-Generated Shipping 105

Martech

NOVEMBER 20, 2024

The good news is that some creative use of current AI and automation tools can help us get on track, stay on track, and hit our content goals. Keeping tabs on all our marketing channels and competitors is equally vital, and it takes a good, centralized system to streamline our workflow.

Content Marketing 117

Content Marketing Marketing Marketers Place 117

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool? This includes tools that set up tracking through a simple code snippet and automatically start collecting data. based servers.

Analytics 104

Analytics Price Law User-Generated 104

Martech

AUGUST 22, 2024

Tools like ChatGPT generate keyword ideas and build content strategies. The key is to think of them as an add-on to your existing SEO tools, not as a substitute. Competitor benchmarking. Based on the suggestions, I write a second, sometimes a third draft, which gets published. SEO AI can increase SEO productivity. Consistency.

Transform 139

Transform Copywriting User-Generated Marketing 139

Hubspot Marketing

OCTOBER 3, 2024

In a recent Marketing Against the Grain episode , Kieran and I used HubSpot as a test case to explore how generative AI tools like ChatGPT and Claude could streamline brand tracking. Understand why customers choose your brand over competitors. Integrate AI with your existing tools and internal data.

Branding 134

Branding Customer loyalty CMO Market Segmentation 134

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Table of Contents What is a content gap analysis? Think about it.

Marketing Strategy 111

Marketing Strategy Thought Leadership Marketers Marketing 111

SocialPilot

JANUARY 21, 2025

A social media analytics dashboard is a centralized tool that consolidates all the key social media performance metrics across all platforms, allowing users to track, measure, and analyze the effectiveness of their social media campaigns in real time. Competitor Comparisons: Benchmark your brands visibility against industry leaders.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Backlinko

NOVEMBER 18, 2024

Use a tool like Semrush’s Keyword Magic Tool to find the most promising keywords. This tool gives you access to over 25.5 Launch the tool and enter a seed keyword related to your business. E.g., “marketing tools” for marketing software). A keyword research tool can be useful for discovering these terms.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 123

CRM Transform Marketers Marketing 123

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts.

SEO 111

SEO Health Analytics Market Trends 111

Martech

JULY 10, 2024

Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. Share of voice during the conference for terms related to AI as compared to competitors. Analysis of feedback and comments capturing trends and overall impressions of the experience.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132