Search Engine Land

SEPTEMBER 20, 2024

Keyword research SEO requires significant resources to produce valuable content that ranks well. SEO efforts should target keywords that drive conversions, not just traffic. Thanks to PPC, we have conversion rates by keyword and search term. Share PPC search keyword data with your SEO team Pull 12 months of search term PPC data.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. What Features Do You Need in a Ranking Tool? What’s the Best Rank Tracking Tool?

SEO 110

SEO Price Analytics Key Performance Indicator 110

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. The team identified and mapped transactional keywords to these money pages. position average keyword boost and a 250% jump in organic revenue in 2024. Ecommerce brands can target several types of keywords.

eCommerce 88

eCommerce Food Shoppers Retail 88

Hubspot Marketing

APRIL 30, 2025

I know the impact of ignoring buyers journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. I had no idea how to generate a keyword strategy for buyers. Using buyer journey keywords, I can better quantify the value of my work. The client and I were thrilled.

SEO 120

SEO CRM User-Generated Education 120

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool? This includes tools that set up tracking through a simple code snippet and automatically start collecting data. based servers.

Analytics 104

Analytics Price Law User-Generated 104

Search Engine Land

SEPTEMBER 11, 2024

These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Drawing from five years of experience conducting audits for prominent U.S.

SEO 106

SEO Transform Education User-Generated 106

Search Engine Land

OCTOBER 2, 2024

Targeting available: Keyword. Using keyword targeting for Sponsored Products is generally one of the primary ways advertisers increase conversions for a keyword phrase to improve the organic ranking of their products. Targeting for Sponsored Products can be based on keywords and product targeting. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. ” Ecommerce: Product-related searches. Google Shopping Graph For many ecommerce searches, results often come from Google’s Shopping Graph. To determine the intent behind your target keyword, use Semrush’s Keyword Overview tool.

User-Generated 110

User-Generated SEO eCommerce Management 110

Backlinko

JULY 1, 2025

It’s a strategic tool that helps you build trust with decision-makers. An SEO report is a tool for measuring performance and shaping strategy. For example, let’s say you run SEO for a workplace furniture ecommerce company. Or, worse — they get skimmed, misunderstood, and ignored. It’s not just a performance recap.

SEO 106

SEO Health CMO Shipping 106

Backlinko

JULY 10, 2024

Keyword cannibalization can negatively impact your website’s organic search performance. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? We had two older articles on the same topic: the best free and paid SEO tools. The result?

SEO 110

SEO Real Estate Health Management 110

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments.

Advertising 129

Advertising Advertisers Branding User-Generated 129

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. They even include target keywords to help with search rankings.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Martech

DECEMBER 30, 2024

This past year saw lots of potential with all kinds of AI-powered tools and updates. Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. Customers arent just using keywords to find products and brands, theyre searching more conversationally.

Transform 113

Transform CMO Retail CRM 113

Scoop.it!

OCTOBER 31, 2024

When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, if you’ve identified a common pain point that frustrates your potential customers, why not build an interactive tool (quiz, calculator, converter, etc.)

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Essential Skills and Tools for a Successful SEO Career To succeed as an SEO, you need to know how to optimize a site for search. Gain proficiency in tools like Ahrefs, Semrush, and Google Keyword Planner to master this skill.

SEO 110

SEO Search Marketers CMO Marketing 110

Backlinko

DECEMBER 27, 2024

In this article, well explore how this and other gen AI tools work. Depending on the tool you use, you may be able to enter freeform, text-based prompts. Suppose you want to generate a description for a new ecommerce item. Some AI tools use parameters rather than freeform input. Heres how the process works. Even better?

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. Youll learn the best practices for optimizing images on WordPress and discover essential plugins and tools for simplifying the process. They grab attention, tell a story, and set the tone for your brand.

User-Generated 124

User-Generated SEO eCommerce Price 124

Backlinko

JULY 10, 2025

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. Use the “ URL Inspection ” tool to learn why a page isn’t indexed yet.

eCommerce 73

eCommerce SEO Shoppers User-Generated 73

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Product titles should contain keywords that ensure the right listings appear for specific product searches.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Customers.ai

DECEMBER 17, 2024

Automation tools make this easy: Set triggers to pull users out of flows once they take the desired action. Use a keyword like JOIN to make opt-ins simple and compliant. Yes, most marketing automation tools allow you to set triggers for both channels within a single workflow. email after youve already made a purchase.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Orbit Media Studios

JANUARY 8, 2025

Use testimonials with keywords in them. A keyword-focused testimonial helps both traffic and conversions. And reviews arent just for ecommerce. Load this in your favorite AI tool along with a full-page screenshot of a key page. Anonymous testimony is better than no testimony at all. Cheese and mousetrap!

Copywriting 112

Copywriting Transform SEO Place 112

Backlinko

SEPTEMBER 6, 2024

From mastering keyword research to executing an effective content strategy. Here, Traffic Think Tank’s resident AI expert, Johnny Wordsworth , highlights the AI developments and AI tools that SEOs need to know about in a few sentences. Glen monitors hundreds of sites and keywords. I keep every email short and sweet.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. This is where you can add specialized tools for needs like local SEO and social media management. Or pick a cheaper plan that limits your ability to grow.

Price 67

Price eCommerce SEO User-Generated 67

Martech

SEPTEMBER 18, 2024

To engage these moments: Create actionable, easy-to-follow content such as how-to videos, tutorials and interactive tools. To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Align your content with each micro-moment.

Customer 70

Customer Key Performance Indicator CRM Management 70

Buffer Marketing

JULY 10, 2025

Don’t over-rely on trends or AI tools Conclusion: Stay flexible and adaptable What is Instagram marketing? Instagram is also working to create more creator and business-friendly tools (like unlockable reels to experiment with your video content). Get up close and personal 4. Use scroll-stopping hooks 6. Be clear, not clever.

User-Generated 100

User-Generated Marketing Marketers Analytics 100

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. What is SEO for Fashion Ecommerce? For fashion eCommerce brands , SEO goes beyond basic optimization techniques, focusing on product-based searches, seasonal trends, and user experience.

Fashion 52

Fashion eCommerce SEO Shoppers 52

Backlinko

JUNE 23, 2025

They include all the available data you could monitor in SEO tools and analytics platforms. This worksheet is a brainstorming tool. Because AI Overviews and other AI tools have changed the game. It shows you which SERP features you appear in for your custom-tracked keywords. On the other hand, SEO metrics are more broad.

SEO 67

SEO User-Generated PR Analytics 67

Search Engine Land

AUGUST 9, 2024

When training new technical SEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Pages targeting a keyword cluster/topic When traffic significantly changes, it’s important to quickly confirm that core keyword topics/clusters aren’t impacted. What’s next?

SEO 84

SEO Manufacturing Health eCommerce 84

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. AI tools to help you level up fast. You can fire the pixel on your webpages or submit conversion actions with a tool like Zapier.

Advertising 116

Advertising Advertisers Branding CRM 116

Search Engine Land

JULY 22, 2024

Using tools like Google Ads’ Experiment feature, AB Tasty, etc. More importantly, you must use the right tools to evaluate conversions. Measurement tools and ‘triangulation’ Here’s another example. Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Step 2: Design. Step 3: Implementiog.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

APRIL 10, 2025

There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Here are 12 underrated content marketing tools and unique ways to use popular tools. AI-enhanced marketing for ecommerce ads. Email: Business email address Sign me up!

Content Marketing 121

Content Marketing User-Generated CRM Social Media Marketing 121

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Hubspot Marketing

JANUARY 28, 2025

and keyword selection to reduce CPA while maximizing effectiveness. In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget, said Oscar Diaz , co-founder and CTO at Sobefy eCommerce.

Non-Profit 70

Non-Profit Transform Marketing Marketers 70

Welcome Software

NOVEMBER 11, 2024

To provide this frictionless experience, investing in AI for a smoother buying process is essential and will revolutionize B2B commerce in several impactful ways: Enhanced Customer Experience : AI tools can offer personalized recommendations and insights tailored to a buyer’s specific needs and past behaviors.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Backlinko

JULY 1, 2025

Add engaging captions, voiceovers, and sound effects with tools like CapCut. Use tools like Google Autocomplete, Semrush , or AnswerThePublic to uncover what your audience is asking. Use AI writing tools to speed up content creation. Upload your service descriptions, common responses, and FAQs to tools like Tidio or Manychat.

Marketing 86

Marketing Marketers User-Generated Promotion 86

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 107

SEO Price Health User-Generated 107

Customers.ai

DECEMBER 30, 2024

In the year 2025, having the right website demographics tools is a must. Which is why we are giving you the 15 best website demographic tools to help you get a clearer picture of your audience, tailor your strategies, and boost your conversions. Here are the three main reasons website demographic tools are necessary for marketers: 1.

Price 82

Price Analytics eCommerce User-Generated 82