Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Promote is just a tool to get your content to a wider audience. Wish there was a shortcut to reaching your TikTok goals? Then hit ‘pay.’

Promotion 114

Promotion Advertising Advertisers Price 114

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. When it comes to influencer marketing , C-suite execs want more than just good engagement. It has to be strategic.

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103

Search Engine Land

NOVEMBER 16, 2023

These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. For example, searching “great gifts for home cooks” will serve a variety of subcategories to explore like speciality tools, artisanal ingredients, culinary subscriptions, and cooking classes.

Product 108

Product User-Generated Advertising Advertisers 108

Search Engine Land

MARCH 15, 2024

14, 2024, as the company shifts its focus toward developing new research tools. Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. The CrowdTangle API rate limits will stay the same until the tool is deprecated.

Analytics 102

Analytics Advertising Advertisers Search Marketers 102

Hubspot Marketing

APRIL 14, 2023

ChatGPT is a publicly accessible tool owned by OpenAI. Aside from a paid subscription version called ChatGPT Plus, the tool is free. ChatGPT is one of the latest developments in AI tools. ChatGPT is one of the latest developments in AI tools. Write a minute-long advertisement script about [product, service, or company]."

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

DECEMBER 27, 2023

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. How to use HubSpot’s AI tools in your sales and marketing by Ali Schwanke. MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness.

CRM 108

CRM Transform Customer Acquisition Analytics 108

Backlinko

MAY 13, 2024

For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. It also increased productivity, allowing the agency to take on more clients. It also increased productivity, allowing the agency to take on more clients. Without adding more work to your day.

Price 82

Price SEO Management User-Generated 82

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. The search bar at the top lets users type in any query they’re looking for.

SEO 115

SEO Gen Z User-Generated Entertainment 115

Rock Content

APRIL 12, 2024

More importantly, what can you start doing today to give your SEO strategy a much-needed boost? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. Let’s dive in.

SEO 92

SEO Key Performance Indicator Marketing Plan Target Market 92

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Hashtags are also excellent targeting and analytics tools.

Branding 86

Branding Fashion Food Transform 86

Rock Content

APRIL 12, 2024

And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Worries about data privacy, the complexity of AI systems, and the need for skilled pros to handle AI tools are just some of the hurdles marketers face.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Search Engine Land

APRIL 15, 2024

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. Social Sentiment tools, such as Brand24 or Brandwatch, can be leveraged to monitor them. We will also: Dive into the nuances of brand mentions. Indirect mentions.

Branding 113

Branding Manufacturing Real Estate PR 113

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

User-Generated 125

User-Generated Marketing Marketers Advertising 125

Hubspot Marketing

FEBRUARY 27, 2024

And a massive part of that amount is thanks to Amazon Basics products. When it first launched, Amazon Basics focused on selling small, cheap products they knew would make a lot of money. There are several factors behind this success: Wide Range of Products Amazon’s first significant advantage is its diverse offer. New jacket?

Branding 100

Branding Price Customer loyalty Marketing 100

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. You Can Reach New Customers Get insights about audience with HubSpot’s social media tools Social media search optimization is critical for brands aiming to reach new customers.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. When you think of a social media manager’s job, you probably picture them planning and posting content all day.

Social Media Marketing 87

Social Media Marketing Communications User-Generated Management 87

Rock Content

MARCH 21, 2024

This tool is becoming increasingly popular in online marketing because it can reach users efficiently. Relying solely on these platforms makes it increasingly challenging to discover new users for your product or brand. The costs are rising Traditional digital advertising is not only competitive, it is becoming cost-intensive.

Branding 85

Branding eCommerce Affiliate Marketing Advertising 85

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 108

Product Price User-Generated Social Media Marketing 108

Search Engine Land

AUGUST 24, 2023

Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively. Harness the power of video content Video content has emerged as a dynamic tool for engaging audiences and conveying messages. Did you know that video search results are localized?

SEO 96

SEO User-Generated Price Communications 96

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool. What is customer service software?

Customer 83

Customer CRM User-Generated Manufacturing 83

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

illumin

MAY 16, 2024

A good laugh is known to drive sales and boost viewership. Another 85% responded saying they didn’t have the right tools or insights to create effective, funny ads. Audiences want many things from a good ad, but humor is at the top of the list. This gives brands a name value beyond their product offering.

52

52

Search Engine Land

DECEMBER 6, 2023

Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic.

SEO 133

SEO User-Generated Transform Market Trends 133

Litmus

JANUARY 29, 2024

Improved conversion rates Personalization can significantly boost conversion rates, delivering six times higher transaction rates than emails without personalization. As a powerful visual tool, countdown timers are a tried-and-tested tool that encourages subscribers to take action while building anticipation for what’s to come.

Transform 105

Transform Email Marketing CRM Product 105

Hubspot Marketing

NOVEMBER 21, 2022

So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. appear on more For You pages) and boost engagement. Why is TikTok SEO important? TikTok SEO Ranking Factors.

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. LinkedIn is more than just a networking site. Table of contents: What are LinkedIn hashtags?

Analytics 110

Analytics Finance CRM Place 110

Backlinko

MAY 13, 2024

For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. It also increased productivity, allowing the agency to take on more clients. It also increased productivity, allowing the agency to take on more clients. Without adding more work to your day.

Price 62

Price SEO Management User-Generated 62

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience.

Product 113

Product Transform Shoppers eBook 113

Hubspot Marketing

JULY 30, 2023

Click the section you’d like to jump to here: Social Media Trends Top Social Media Platforms Social Media Content Trends Top Social Media Marketing Goals The Top Social Media Challenges Top Social Media Marketing Metrics The Best Times to Post on Social Media Social Media Marketer Predictions 1. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Rock Content

APRIL 9, 2024

That’s where the right content creation tools can help. A solid, well-rounded suite of tools helps make a team that’s already on point even better, sharper, and more efficient. Incredible content is the key to telling these stories, and the right tools can eliminate guesswork from your process. Here are a few to know.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Put critical marketing tools and processes in place before jumping into automated marketing. We’ve got the answers here.

Real Estate 101

Real Estate CRM Inbound Marketing Marketing 101

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

User-Generated 128

User-Generated Retail Non-Profit Advertising 128

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. The rise of AI tools and the use of chatbots dominated the trends for 2023. Yet, it seems that just when you get going with your current strategies, something changes. What follows depends on your approach.

Customer loyalty 88

Customer loyalty Marketing Marketers CMO 88

Campaign Monitor

MARCH 21, 2024

The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products. When customers buy a specific product from me, what are they interested in seeing next, and can I send them relevant suggestions?

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively. What is review analysis?

Branding 125

Branding Customer Key Performance Indicator Fashion 125

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Advertising 119

Advertising Advertisers Marketing Strategy Customer 119

Search Engine Land

NOVEMBER 1, 2023

A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Phone number.

Management 126

Management SEO User-Generated Customer loyalty 126