Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Branding 99

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 99

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. It’s like how do you find a page on the web without some reference to it?

PR 113

PR SEO Customer Journey Thought Leadership 113

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Influencer Marketing 76

Influencer Marketing Market Trends Gen Z Fashion 76

Sprout Social

JANUARY 23, 2024

Topicals: Skincare in the club Skincare brand Topicals has done something most brands fail to do: centered the experience of Black consumers through celebrating Black creators and culture. In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social.

Branding 107

Branding Transform User-Generated Communications 107

Martech

APRIL 2, 2024

Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success?

Influencer Marketing 127

Influencer Marketing Whitepaper User-Generated Marketing 127

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?

Branding 61

Branding Fashion Food COS 61

Hubspot Marketing

JANUARY 8, 2024

Instead of finding a profitable niche, start with your passions. If you can rave about a topic for hours, chances are your enthusiasm will come through, and people will pay attention. If you’re starting from scratch, conduct your research, identify your niche, and figure out your unique take on that topic. Offer exclusives.

Affiliate Marketing 95

Affiliate Marketing Advertising Advertisers Promotion 95

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing 103

Influencer Marketing Customer Journey Health Marketing 103

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Ariyh

OCTOBER 16, 2023

It’s also a numbers game that increases the chances of finding a post that your audience loves. More isn’t always better, there comes a point at which too many followers make influencers less effective. 🎓 Findings Content engagement on social media has an inverted U-shape relationship with content frequency.

B2C 124

B2C Price Promotion eCommerce 124

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 115

Influencer Marketing Branding B2C Marketing 115

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103

Buffer Marketing

FEBRUARY 5, 2024

Dark social is a significant force in the digital landscape, influencing consumer behavior, shaping demand, and impacting how social media affects SEO and a brand's overall online visibility.  If a particular topic, format, or content style gets more dark social engagement, incorporate it into your strategy.

Analytics 101

Analytics User-Generated Digital Marketing Communications 101

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Threads’ AI system predicts what kind of content you’ll find the most worthwhile, based on your behavior across the platform. What is the Threads algorithm?

User-Generated 88

User-Generated Law Analytics Entertainment 88

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Search Engine Land

DECEMBER 21, 2023

A topical, entity-first strategy is now a competitive advantage. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. 7 trends that will influence your strategic roadmap in 2024 These are the top seven trends we will notice in 2024. Review content performance.

Real Estate 126

Real Estate Transform User-Generated Customer Journey 126

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags?

Analytics 111

Analytics Finance CRM Place 111

Rock Content

MAY 3, 2024

However, we still don’t fully understand how it’ll influence future content quality and search engines. While this makes sense for influencers, this is a dangerous strategy for companies. As spam seems to flood the internet, finding top-quality backlink opportunities is getting harder. AI can also help you with that.

User-Generated 72

User-Generated SEO Copywriting Entertainment 72

illumin

FEBRUARY 29, 2024

McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. When buying specific, influencer ad space on YouTube, is it vital that advertisers analyze who the creators are and what their content is like so that they can find the best fit for their brand.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Search Engine Land

APRIL 8, 2024

Broken Link Building: Find broken links on relevant websites and offer your own content as a replacement. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them.

Finance 100

Finance Manufacturing Health Education 100

Marketing Insider Group

JANUARY 24, 2022

Topics covered in SaaS content are often technical. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. SaaS brands can create content hubs to make their content more accessible and complex topics more digestible. Make technical topics exciting with video.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. Influencers yield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Search Engine Land

DECEMBER 13, 2023

Keyword: ‘movie theaters near me’ Now, this is an interesting topic. Now it’s important to quickly note the difference between search terms and topics in Google Trends. Topics are entities that may encompass multiple search terms. Now let’s type “movie theaters” and select Topic so that we get a better view of the landscape.

Health 123

Health SEO Advertising Advertisers 123

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. galen_leather) YouTube influencers have been more impactful for our marketing for a couple of reasons. View this post on Instagram A post shared by Galen Leather Co.

Shipping 93

Shipping Product Influencer Marketing Advertising 93

Search Engine Land

OCTOBER 23, 2023

Collaborate with partners and influencers to feature your brand or product on “Best solutions for…” lists. Influencers, email campaigns, and retargeting efforts can reinforce the commitment made by users. For ecommerce, testimonials and reviews play a crucial role in influencing selection. SUBSCRIBE See terms.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Search Engine Land

APRIL 17, 2023

Ultimately, E-E-A-T is an influencing factor independent of search queries. Screenshot from the diffbot demo You can find more about this in “ How Google uses NLP to better understand search queries, content.” An author can have multiple reputation scores per topic and have several aliases per subject area.

User-Generated 136

User-Generated SEO Education Place 136

Search Engine Land

SEPTEMBER 6, 2023

Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise. Earned links These links appear naturally when content creators find your content valuable and link to it without your direct request. Outreach uses tactics from influencer marketing and digital PR to secure links.

PR 135

PR SEO Health Influencer Marketing 135

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Search Engine Land

FEBRUARY 21, 2024

Dig deeper: Video search optimization: Top tips for 2024 Influencer marketing Influencers are vital connectors between brands and consumers, fostering authentic engagement and trust. SEO reinforces influencer collaborations by optimizing shared content, ensuring it aligns seamlessly with the brand’s messaging.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Hubspot Marketing

APRIL 4, 2024

Elements of Keyword Research How to Research Keywords for Your SEO Strategy How to Find and Choose Keywords for Your Website Why is keyword research important? Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Sprout Social

FEBRUARY 5, 2024

Be intentional about finding ways to acknowledge the celebration, otherwise it could be perceived as performative,” she says. She explains when social media and influencer marketers are working in house to build these cultural heritage campaigns, they often don’t come from those communities so it isn’t always top of mind for them.

Gen Z 109

Gen Z User-Generated Branding Education 109

Backlinko

FEBRUARY 15, 2024

These factors all influence your visibility and determine how you rank in the TikTok search results. For example, even brands that deal with Your Money or Your Life topics (YMYL) can use the platform to address misinformation. Active search is when a user searches for content related to your topic using the search bar.

SEO 98

SEO User-Generated Analytics Gen Z 98

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Influencers can also create such content, but they’re better known for their connection to their audience (i.e., the “influence” they have on their followers). What Do Influencers Do?

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Search Engine Land

NOVEMBER 20, 2023

The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. Instead, they test new strategies and tactics to find the best one that works for them. Look at the collaborative articles home page to find what you can contribute.

SEO 128

SEO User-Generated Affiliate Marketing Finance 128

Search Engine Land

APRIL 23, 2024

However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role. Engagement The way a video is shot and edited plays a significant role in influencing engagement on TikTok.

SEO 110

SEO Gen Z User-Generated Entertainment 110

Buffer Marketing

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. And how can you do this? With content pillars. What is a content pillar?

Entertainment 121

Entertainment Branding Education Analytics 121

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 110

Influencer Marketing Price Analytics Marketing 110