Duct Tape Marketing

DECEMBER 20, 2024

The Future of Video, Influencers, and Events Videos Reign Continues While broadcast TV still has reach, streaming is gaining traction. Smart brands should diversify their video efforts, including short-form video. Video marketing trends evolve quickly. AI in Marketing: A Tool for Growth or a Threat?

Market Trends

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy

Martech

JULY 15, 2025

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report.

Transform

Martech

MAY 1, 2025

One of our B2B clients recently partnered with a popular, well-known celebrity and the engagement on our video ads has been transformational. Pros If the celebrity aligns well with your audience, you’ll gain more visibility, higher engagement and an instant trust boost. Cons It can be costly.

Gen Z

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying.

eCommerce

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. From house videos and client testimonials to valuable shots, videos instantly grab potential buyers attention and keep them engaged. How to Use Video Marketing?

Real Estate

Exposure Ninja

APRIL 25, 2025

For users, it transforms your content from a wall of text into a dynamic experience that’s easier to understand, more memorable, and far more shareable. Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025.

Market Trends

illumin

MAY 29, 2025

In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. Video Marketing : Video marketing drives discovery 40% of car shoppers find vehicles they hadnt considered after watching videos.

Advertisers

Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. Promote a mix of content, like blog posts, how-to videos, product highlights, and behind-the-scenes clips. And they did it by sharing a no-frills look at how they make their treats: @toastedmallow Cookie dough filled marshmallows!!

Marketers

Sprout Social

MAY 29, 2025

Short-form videos are the top ROI driver for 71% of video marketers A December 2024 Statista survey confirms short-form video reigns supreme as the revenue powerhouse of social content marketing. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

Gen Z

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing

SocialPilot

JANUARY 19, 2025

From video testimonials to AI-powered sentiment analysis, these emerging trends redefine customer engagement. Lets explore the latest trends in transforming online reviews into powerful tools for connection and business success. Around 72% of customers trust a business that has more positive video testimonials.

Shoppers

Hubspot Marketing

FEBRUARY 4, 2025

Today, I'm going to pull back the curtain (sorry, I just saw Wicked ) on how HubSpot's Blog team reimagined our approach to content transforming what used to be a siloed blog strategy into a dynamic, multi-channel storytelling machine. If you sell video marketing software, a video marketing report is your sweet spot.

Transform

Calvyn Lee Blog

JANUARY 31, 2023

(It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?

Market Trends

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success. Production.

Video Marketing

Content Marketing Institute

OCTOBER 12, 2023

1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing. Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1

Transform

Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! photo credit: ARMLE via photopin cc.

Video Marketing

Martech

DECEMBER 26, 2023

A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customer

Adobe Experience Cloud Blog

APRIL 13, 2017

Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. The Partner Theater is a great way to consume bite-size presentations from a wide variety of partners from our ecosystem.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Video Marketing. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. by Maria Pergolino You’ve heard all press is good press—but how good?

PR

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. Live Video.

Transform

Rock Content

FEBRUARY 15, 2024

AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. Visual Excellence: How AI Tools Transform Graphic Design in Content Creation There are several noteworthy AI tools out there that can improve graphic design.

Transform

SocialPilot

JANUARY 9, 2024

These tools are built to transform your textual or visual prompts into captivating images crafted from scratch or refine existing visuals. On the video front, new AI for social media video creation tools like Runway ML, Lumen5 , and Synthesia have revolutionized the video marketing landscape.

Transform

Trade Press Services Newsletter

DECEMBER 1, 2022

Even something as simple as a new headline or updated statistics can transform an outdated blog into a fresh lead-generation piece. The Nice-to-Haves Once low-cost options are in place and proving successful, it may be possible to add additional tactics to your marketing strategy.

Whitepaper

Trade Press Services Newsletter

OCTOBER 6, 2022

If you want to implement a video marketing strategy but are unsure how to get started, consider what your audience would find valuable. Many user-friendly tools (like Adobe Express ) can transform amateur video footage into lead-generating content.

Marketing Plan

Rock Content

NOVEMBER 10, 2020

This constant updating can be transformed into practical actions that, for example, differentiate your business from your main competitors. Why videos go viral. The concept of video marketing has never been so high among consumers. How Influencers Have Transformed Modern Marketing.

Transform

Search Engine Land

FEBRUARY 26, 2024

Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Transformation in the SEO space. Influencer marketing. Video marketing tactics and strategy. Emerging trends in paid advertising.

Digital Marketing

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from.

Transform

Hubspot Marketing

JUNE 24, 2022

Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness.

Inbound Marketing

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. It’s used in the world of training and e-learning and can be used to great effect within fintech marketing. The perception was that video was only for TV marketing.

B2C

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. AI Art Generator : Transform your words into stunning high-resolution images, allowing you to create one-of-a-kind AI art for your social posts. Stock media library: Provides a large library of stock videos and images.

Transform

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Video Marketing. Data analysis.

Market Trends

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Digital Marketing