SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. The Best Times to Post on TikTok. Keep this in mind as you review the information and see how that is applicable to your brand. In addition, 100% of marketers surveyed from travel and hospitality brands also chose this time frame.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

JUNE 14, 2022

A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Expanding into older demographics makes sense for brands. A joint TikTok account belonging to four gay men in their 70s has 7.3 million followers—many of whom belong to Gen Z.

Gen Z 98

Gen Z Transform Millennials User-Generated 98

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

DECEMBER 13, 2022

Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Stay until the end for 4 tips to help you choose which TikTok captions to use and when! 185 TikTok caption ideas. 185 TikTok caption ideas.

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. A whopping 672 million global downloads made TikTok the most downloaded app in 2022. Go grab some popcorn.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Buffer Marketing

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 112

SEO Gen Z User-Generated Finance 112

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. .” While only 10% of users on TikTok are between the ages of 55 and 64 and 3.5%

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. While only 10% of users on TikTok are between the ages of 55 and 64 and 3.5%

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Sprout Social

DECEMBER 9, 2020

Soon, brands joined in on these trends too. Fat Straws , a Texas-based bubble tea chain even came up with new drinks inspired by the dalgona coffee trend that they saw taking off on TikTok. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more.

Gen Z 126

Gen Z Entertainment Food Health 126

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Shouldn’t I be on TikTok instead? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. How can it help my business?

Branding 101

Branding Gen Z Transform Education 101

Hubspot Marketing

OCTOBER 24, 2022

It's also important to continually test new platforms — like TikTok, or podcasting — to reach new audiences. Fostering relationships with your customers and increasing brand loyalty. Customer experience matters more than ever because your happiest customers become the strongest marketers for your brand.

Gen Z 84

Gen Z Millennials Transform User-Generated 84

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). Dig deeper.

SEO 128

SEO User-Generated Gen Z Analytics 128

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Most advertisers produce at least some content that includes audio, and many drive brand awareness through the promotion of that content supported by massive budgets.

Shoppers 115

Shoppers Retail Finance User-Generated 115

Spiralytics

APRIL 23, 2023

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Exposure Ninja

OCTOBER 2, 2023

This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign. Now there’s Red Bull branding on the cars, the uniforms and, of course, the players drink Red Bull during interviews.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Buffer Marketing

NOVEMBER 15, 2023

  Instagram’s trending audio list Look out, TikTok: Instagram is on a mission to make its video editing tools the best of the bunch. Sign up here TikTok Ok, hear me out. What resonates on TikTok often strikes a chord on Instagram, too. The best part?

Gen Z 23

Gen Z Fashion Management Place 23

Buffer Marketing

APRIL 25, 2024

Let’s say you want to search for the best restaurants in Amsterdam for your travel plans. The questions range from travel and product recommendations to full-fledged tutorials. The questions range from travel and product recommendations to full-fledged tutorials. You want to appear on their For You or Recommended pages.

SEO 88

SEO Gen Z Social Media Marketing Millennials 88

Hootsuite

AUGUST 30, 2023

Lemon8 is a new social media app created by ByteDance, the creators of the wildly popular TikTok app. It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 87

Gen Z Fashion Food User-Generated 87

Spiralytics

NOVEMBER 29, 2023

TikTok has become a cultural phenomenon in the current digital age. TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. TikTok has also shaped the Philippines’ social media culture, arguably more than Vine or Instagram Reels ever did.

Gen Z 98

Gen Z Food Transform User-Generated 98

Sprout Social

JUNE 27, 2023

Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies.

Logistics 92

Logistics Gen Z Management Millennials 92

Search Engine Land

FEBRUARY 19, 2024

Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints. For brands, it is not about creating more content; creating topical, entity-rich content aligned with your channel and audience strategy is critical.

Gen Z 113

Gen Z Real Estate Transform SEO 113

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is content created by individuals rather than brands. User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. People Trust Real People, Not Brands.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Unbounce

MAY 1, 2024

Going: How a three-word change led to a triple-digit conversion boost In the bustling world of online travel deals, convincing potential customers to dive deeper into your offerings can sometimes feel like trying to spot a suitcase on a crowded baggage carousel. A clever blend of influencer creativity and data-driven decision-making.

Gen Z 52

Gen Z Shoppers Fashion Transform 52

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Zippia) 60% of TikTok’s audience comprises Gen Z users. of their advertising budget to branding.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

APRIL 4, 2023

TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. Luckily, Facebook , Instagram , and TikTok let donors give without leaving the platform. You could tell Facebook to show your post to travel enthusiasts. Ali and the BRC used Instagram’s Collaborate feature.

Non-Profit 97

Non-Profit Gen Z Real Estate Fashion 97

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China. 8 of the Biggest Global Social Media Platforms.

Gen Z 127

Gen Z Millennials User-Generated eCommerce 127

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Travel ad spend set to grow at six times of overall ad market by 2023. Despite this, the travel industry will not meet or succeed pre-pandemic spending until the latter year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Exposure Ninja

OCTOBER 16, 2023

We’ll use the direct-to-consumer brand Estrid as an example. Your price will influence every corner of your marketing strategy, including your branding, the channels you use, the events you attend and the blog topics you write. If you’re selling a premium product, your branding and marketing must reflect that. plane ticket.

Price 52

Price Promotion Marketing Marketers 52

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. Many brands struggle to create engaging content that attracts their target audience.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144