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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Free trials: Users try the software for a limited number of days. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients. The ads offered either a free trial or a demo. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. Processing.

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How to optimize your video content strategy with Instagram Trial Reels

Sprout Social

Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more. Lets break down exactly what trial reels are and how to use them. What are trial reels on Instagram?

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Google adtech antitrust trial: Everything you need to know

Search Engine Land

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. It’s equally possible the trial will result in no changes and Google will be free to continue operating as it wants. The trial is expected to last several weeks. Day 1: Accusations and badgering of witnesses (Sept.

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Why bad business decisions can hurt email deliverability

Martech

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. It was how the company managed messaging for its free trial service and for people who had canceled their paid service. The client, a SaaS company, enlisted my consultancy to review their email marketing program.

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US vs. Google, round 2: Government targets digital ad business

Martech

On Monday, Google and the Justice Department will begin their second antitrust trial of the year. That trial begins Monday. Even though I didn’t know all the mechanics that well in the search trial, my read on it was Google is screwed here,” said a senior online publishing executive who asked to remain anonymous. “In

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How to identify high-churn personas in B2B and mitigate their risk

Martech

Dig deeper: How to measure what matters in account-based marketing The free trial user There are certain categories of technology where many vendors use a product-led growth (PLG) strategy. Free trial users fail to convert to paying customers for several reasons, including: The free trial features are good enough.

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How social listening increases customer advocacy: 6 examples

Hootsuite

Start free 30-day trial Measuring the reach and sentiment of brand mentions If your brand sentiment takes a nosedive (or the polar opposite), your social team will be the first to know. Start free 30-day trial Video more your thing? Get started managing all your social profiles in one place with a free 30-day trial.

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