Martech

MAY 17, 2024

Add earned media — a specific type of PR — to the mix, and things get even murkier. For the record, handling bad press (or proactively preventing it) is another specific type of PR called crisis communications. Earned media is about building brand awareness, credibility and market share through third-party validation.

PR 98

PR Communications Branding Management 98

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

Advertising 98

Advertising Advertisers Energy Place 98

Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

Email Marketing 114

Email Marketing Marketing Marketers Entertainment 114

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Law 97

Law Health Email Marketing Marketing Strategy 97

Hubspot Marketing

FEBRUARY 15, 2024

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The brightest red flag, though, was the email address that didn’t match the bank’s domain. Here, I’ll discuss these signs and share phishing email examples that could fool anyone. What is a phishing email?

Communications 118

Communications Finance PR User-Generated 118

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. This article will lay out: Common mistakes we still see in email campaigns.

Law 97

Law Email Marketing CRM Customer 97

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. How valuable is a clickthrough rate?

Email Marketing 127

Email Marketing Analytics User-Generated Marketing 127

Martech

MAY 13, 2024

Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. They are critical to scalable return on investment.

Customer 99

Customer Product Management Communications 99

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. Let’s dive in and optimize your email strategy!

Email Marketing 100

Email Marketing Food Retail Communications 100

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 77

Real Estate Email Marketing Education Marketing 77

Martech

MAY 6, 2024

These can be accessed by calling the Get Activity Types endpoint to gather attribute details for each activity. Why it’s a win: Updates made to Field Management settings in Marketo can have significant impacts to your marketing and sales data. Here’s what Adobe released for Marketo users in April.

Shipping 102

Shipping Management Customer Marketing 102

Hubspot Marketing

MAY 20, 2024

email from my publisher was a high I hope I'll never forget. Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. Marketing and publicity take time.

Promotion 63

Promotion Marketing Marketers Transform 63

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. They remembered what you liked, and it shows.

Email Marketing 125

Email Marketing Transform Whitepaper Marketing 125

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. But what tool is best for you and the content you need to create? Hypotenuse.AI

Copywriting 125

Copywriting User-Generated Influencer Marketing Marketing 125

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing.

Email Marketing 102

Email Marketing Customer Acquisition PR Health 102

Martech

MAY 9, 2024

Users select the type of portfolio they would like to create and upload the desired work to showcase. Typeface ’s Typeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing or HR campaigns (without needing a prompt). Email: Business email address Sign up now Processing.

Transform 90

Transform User-Generated Branding Customer 90

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., personalizing emails or SMS) and internal challenges (e.g., There are different reasons why martech is underutilized.

Marketing 97

Marketing Marketers Communications New Technology 97

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Hubspot Marketing

AUGUST 29, 2023

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. No more wasting time with back-and-forth emails or setting up calendar invites. It doesn't matter which type of computer you have. Get instant access to our free meeting scheduling software. A pop-up will appear.

Promotion 113

Promotion Event Marketing Customer Place 113

Hubspot Marketing

DECEMBER 26, 2023

Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Martech

MAY 2, 2024

These are based on presentation topic and audience type (e.g. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data. Why AI failure, of course!

Transform 86

Transform User-Generated Promotion Advertising 86

Customers.ai

DECEMBER 15, 2023

This is great news for Gmail users but what does RETVec mean for email marketers? Another day, another new challenge A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024. The key takeaways for email marketers? Easy enough right? Ok, it isn’t that simple.

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e.,

Email Marketing 99

Email Marketing Marketing Marketers Health 99

Hubspot Marketing

FEBRUARY 19, 2024

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. Aside from the anxiety I feel thinking about the outcome, the other challenging part of the process is writing the actual salary expectation email (or preparing the script I’d use if this discussion were happening face to face).

Communications 99

Communications Law Market Research Management 99

Search Engine Land

FEBRUARY 22, 2024

Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. Marketers have long claimed that Google is pushing automation to gain more advertising control. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Why we care.

Advertising 117

Advertising Advertisers Performance Marketing Digital Marketing 117

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level?

Copywriting 93

Copywriting Analytics Education Product 93

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing?

Email Marketing 109

Email Marketing Analytics Communications Branding 109

Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray.

Transform 95

Transform Marketing Marketers Digital Marketing 95

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Ensure it flows naturally from the overall message of your email. Meeting this expectation builds trust and familiarity.

Gen Z 104

Gen Z Millennials Email Marketing Place 104

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC.

eBook 96

eBook Whitepaper Copywriting Education 96

Search Engine Land

FEBRUARY 22, 2024

Although there are no breaking changes, there are several new features available through the updated Google Ads system: Recommendations based on your specified settings, such as recommendation types or advertising channel types, which could be helpful when creating a campaign. Get the daily newsletter search marketers rely on.

Advertising 115

Advertising Advertisers Search Marketers Customer 115

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Search Engine Land

FEBRUARY 1, 2024

Solution types. ” “Account Anomaly detector: This tool sends out emails when a unusual account activity is detected.” ” “Account Anomaly detector: This tool sends out emails when a unusual account activity is detected.” Click “Create new” under the desired solution type.

User-Generated 125

User-Generated Advertising Advertisers Management 125

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast. It’s a lot of work.

Copywriting 109

Copywriting User-Generated Management Communications 109

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing Strategy Marketing Marketers 114