Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? 16 engagement post ideas for 2023 Facebook isn’t dead. Save time and easily promote your brand with a professional design.

Gen Z 111

Gen Z User-Generated Transform Education 111

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Neil Patel

MAY 12, 2021

To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Organic leads are crucial to any inbound marketing campaign , and they can ensure you get interest from your ideal prospects. UGC gives your brand authenticity and credibility in the eyes of potential prospects.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Customer 134

Customer Copywriting Marketing Marketers 134

Scoop.it!

NOVEMBER 1, 2022

User-generated content (UGC) is one of your most valuable content types. Not only does this provide your audience with even more content to enjoy, but it can enrich your content curation and even spark those creative juices for some ideas of your own! Review Previous Campaigns and Start Adjusting Based on Audiences. Here’s why.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Bannerflow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. This will provide more opportunities for monetising user-generated content (UGC) and help businesses boost brand awareness through UGC. Head over to TikTok’s Business Help Center for more info.

Affiliate Marketing 52

Affiliate Marketing Advertising Advertisers User-Generated 52

Neil Patel

DECEMBER 26, 2020

No matter what kind of event you’re promoting online, letting it exist in a vacuum is never a good idea. What I mean by that is your content marketing efforts should overlap with the event you’re promoting. Of course, all this is great, but it doesn’t answer why email lists are so important to your marketing strategy.

Promotion 145

Promotion User-Generated Place Entertainment 145

Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. This is called geographic targeting, and it helps you define where your ads will be seen to maximize your marketing budget. The tourism industry we know today was largely created by advertisers.

User-Generated 116

User-Generated Advertising Advertisers Promotion 116

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

User-Generated 114

User-Generated Price Retail Marketing 114

Hootsuite

SEPTEMBER 7, 2022

Keep reading for our top tips, including lesson ideas you can steal and a list of tools that can make your life a little easier — or just get straight to the tips! Provide a platform for sharing information and ideas. Users share complex ideas and the Reddit community breaks them down. Gain market insights with social listening.

Education 94

Education Thought Leadership User-Generated Analytics 94

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent. Navigating social media copyright can be like sailing in uncharted waters.

Law 107

Law User-Generated Education Branding 107

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. But what exactly does UGC mean? Why did it suddenly become a priority for Content Marketing plans around the world? How are brands using UGC? So let’s see where to use UGC right now to promote your brand!

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Neil Patel

APRIL 1, 2021

To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them. This gives the reader a good idea of the target audience and what they’ll achieve through the service. The Freckled Hen Farmhouse.

Shoppers 137

Shoppers User-Generated Retail Shipping 137

Hubspot Marketing

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. More User-Generated Content (UGC). Consumers generally love UGC. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. UGC is content that users create for your brand.

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. Consistency.

Thought Leadership 141

Thought Leadership User-Generated Education Branding 141

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 125

Branding User-Generated PR Customer loyalty 125

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. After all, marketers should always look to add tools to their toolbox in order to engage with more customers.

User-Generated 112

User-Generated Analytics Management Social Media Marketing 112

Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation.

Affiliate Marketing 97

Affiliate Marketing Advertising Advertisers Marketing 97

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

User-Generated 138

User-Generated Customer loyalty Advertising Advertisers 138

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Buffer Marketing

JULY 14, 2022

This article from Social Status posits that this belief is thanks to the idea that platforms like Twitter and Instagram purposely limit the reach of posts scheduled with third-party tools to get people to use their native scheduling capabilities – but there’s no evidence to support this. Get started today !

Social Media Marketing 85

Social Media Marketing Customer Product Branding 85

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. All you need is a smartphone and a good idea. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. but B2B social marketing comes with a set of unique challenges. UGC can mean many things, especially in B2B. Too much of B2B marketing is functional, devoid of basic human emotion.

B2C 74

B2C User-Generated Fashion Product 74

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 106

Video Marketing Branding User-Generated Marketing 106

Scoop.it!

JUNE 14, 2022

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. So when they create and share content, they’re a great support for your marketing efforts. But it’s always based on authentic employee ideas and beliefs.

Key Performance Indicator 73

Key Performance Indicator User-Generated Traditional Marketing Health 73

Search Engine Land

AUGUST 18, 2023

These key consumer preferences drive innovations in search and content marketing, especially as they aim to provide consumers with new experiences and ways to find and digest information. In the past, some marketers would optimize content regardless of its quality. Get the daily newsletter search marketers rely on.

User-Generated 96

User-Generated SEO PR Content Marketing 96

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.

eCommerce 121

eCommerce Marketing Strategy Social Media Marketing User-Generated 121

Buffer Marketing

OCTOBER 11, 2023

“It helped me grow by 300 followers in the past one to two weeks,” Christina Garnett , Principal Marketing Manager, Offline Community and Advocacy at HubSpout, says of her Community Top Voice badge. I keep all mine in Buffer’s Ideas to spin up into full posts when I have the time.

User-Generated 127

User-Generated Branding Analytics Management 127

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. Younger audiences are especially skeptical when it comes to believing marketing messages. User-generated content (UGC) has to be the most genius idea marketers have ever thought up. Add Authenticity with User-Generated Content.

Branding 141

Branding Transform Whitepaper User-Generated 141

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. Get creative with polls and community questions to generate content ideas that align with your new focus.

User-Generated 123

User-Generated Finance Shipping Communications 123

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Digital Marketer

SEPTEMBER 30, 2022

Become A Certified E-Commerce Marketing Master. The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. By reading reviews, users can get an idea of what other shoppers thought of a particular item before they make a purchase and it can help them make informed decisions.

Shoppers 73

Shoppers User-Generated Price Product 73