Hubspot Marketing

APRIL 14, 2021

In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals. Have a clear call-to-action : Your page is ultimately meant to convert web visitors into event attendees — so make this easy to do. INBOUND 2021. Growth Marketing Summit 2021.

Real Estate 116

Real Estate Entertainment Retail Price 116

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 96

Marketing Automation Platform Inbound Marketing Marketing Marketers 96

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 95

Marketing Automation Platform Inbound Marketing Marketing Marketers 95

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Lynton Web

DECEMBER 8, 2021

Have you thought about your inbound marketing efforts for 2022? Being agile is key to strong marketing campaigns and results, but it also helps to have a general idea of what you want to do each month or quarter. The Ultimate 2022 Inbound Marketing Template! So, What Is the Template?

Inbound Marketing 52

Inbound Marketing Marketing Marketers Marketing Plan 52

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

eBook 96

eBook PR Whitepaper Place 96

Hubspot Marketing

APRIL 5, 2019

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. What is an autoresponder? GetResponse.

Inbound Marketing 126

Inbound Marketing Price Email Marketing Marketing Automation Platform 126

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 142

Marketing Marketers SEO CRM 142

Hubspot Marketing

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. The Core Elements of Small Business Marketing. What is blogging?

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Take it a step further with our corporate communication plan template so you have a set plan of action for any situation. .

Analytics 89

Analytics Shoppers Customer loyalty Fashion 89

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Then, grab your free planning template to master on-page SEO. Ultimately, the number of topics for which you create pillar pages should coincide with how many different products, offerings, and locations your business has.

SEO 145

SEO Management Analytics Digital Marketing 145

Hubspot Marketing

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" While the duties of public relations and marketing can overlap, the two serve different functions.

PR 120

PR Communications Price Management 120

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). An example is with templates.

eBook 142

eBook Copywriting User-Generated Entertainment 142

Use Insider

APRIL 6, 2023

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important? What are the benefits of market segmentation?

Market Segmentation 52

Market Segmentation User-Generated Finance eCommerce 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MAY 15, 2018

To immediately grab a hiring manager’s attention, you should show how you understand the problems she’s trying to solve, like the hook below: “As a two-year blogging veteran in the marketing technology industry at companies like Return Path and SlideBatch, I know how hard it is to write well. Letter of Interest Template.

Copywriting 127

Copywriting Management Email Marketing Content Marketing 127

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Mobile Marketing. Social Media.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But supporting sales by providing content as a marketing person can be tricky.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Duct Tape Marketing

JULY 31, 2013

How to Blog and Why Every Salesperson Should written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I believe that art of selling has turned from outbound to inbound, just as surely as the art of marketing has. photo credit: laverrue via photopin cc. Theme of a different kind.

SEO 74

SEO Place Management Customer 74

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Advertising 103

Advertising Advertisers Inbound Marketing User-Generated 103

Hubspot Marketing

AUGUST 21, 2023

In this article, we'll discuss: What a Company Profile is How to Write a Company Profile Company Overview Template Company Profile Examples Company Description Examples Company Profile Templates A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities.

Fashion 98

Fashion Real Estate Price Product 98

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

Marketing Strategy 99

Marketing Strategy Content Marketing Marketing Marketers 99

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy.

Inbound Marketing 103

Inbound Marketing Advertising Advertisers Customer 103

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Martech

FEBRUARY 14, 2024

As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers but crafting a roadmap for growth and innovation. Why two sets of goals? Month 3.

Marketing 97

Marketing Marketers CMO Management 97

Customers.ai

SEPTEMBER 12, 2022

Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? If you do it right, you’ll find that cold outreach is a unicorn marketing channel—with tons of potential for connecting with decision makers and growing your business. Don’t Give Up on Inbound Marketing.

Outbound Marketing 56

Outbound Marketing Inbound Marketing B2C Customer Journey 56

Customers.ai

SEPTEMBER 12, 2022

Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? If you do it right, you’ll find that cold outreach is a unicorn marketing channel—with tons of potential for connecting with decision makers and growing your business. But that doesn’t mean you should give up on inbound.

Outbound Marketing 52

Outbound Marketing Inbound Marketing B2C Customer Journey 52

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? For example, 22% of marketers worry about creating engaging content for social media. For this post, we’re going to use the "Newsjacking" blog post template. Got your template ? Mind-blowing, right?

Thought Leadership 116

Thought Leadership SEO Inbound Marketing User-Generated 116

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hootsuite

MAY 25, 2023

But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise. (And Check out our guide to social media marketing here.

Real Estate 95

Real Estate User-Generated Social Media Marketing Inbound Marketing 95

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Content strategy vs. content marketing. Let’s get started! Quick Takeaways. Image Source. Image Source.

Inbound Marketing 115

Inbound Marketing SEO Content Marketing Communications 115

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. Email marketing.

Whitepaper 98

Whitepaper Key Performance Indicator Food Influencer Marketing 98

Hubspot Marketing

JUNE 7, 2022

Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Get inspired by our collection of free, customizable content creation templates. Content Marketing Plan Templates.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 26, 2019

Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples to inspire your own. Abandoned Cart Email Template. Introduction text.

Customer 121

Customer Copywriting eCommerce Inbound Marketing 121

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. You can't save an email template unless it includes this element.)

Email Marketing 142

Email Marketing eBook User-Generated Law 142