Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. Furthermore, most marketers (32%) said Instagram is the easiest platform to work with influencers.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Use Insider

FEBRUARY 16, 2024

“The platform’s scalability, ease of use, and potential for personalized experiences were crucial in our decision.” — Group GM of Digital and Omnichannel at SRG Meanwhile for Adidas, the choice was equally simple: “Insider had just the right set of tools.” It was time to switch to Insider’s enterprise omnichannel marketing solution.

Retail 105

Retail eCommerce User-Generated Product 105

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

Customer Journey 118

Customer Journey SEO Logistics Customer 118

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing.

Branding 123

Branding Fashion Non-Profit Marketing 123

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 96

Influencer Marketing Transform Promotion User-Generated 96

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Marketing Mix 116

Marketing Mix Marketing Marketers Price 116

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise , an international money transfer service I use. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM).

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 125

Transform CMO Marketing Marketers 125

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing.

Customer 104

Customer Analytics Marketing Marketers 104

Many Chat

APRIL 17, 2023

But there is a lot of confusing and conflicting information out there about using the platform to help bolster sales. Use five hashtags! Use influencers! Rather than resisting the urge to throw your computer (or phone) out the window each time someone casually mentions, “Why don’t you use Instagram to grow your business?”

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Customer Journey 130

Customer Journey Email Marketing Marketing Marketers 130

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Neil Patel is one of the top influencers on the web.

Digital Marketing 80

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 80

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Are Influencers? Who are those people? The secret sauce?

Influencer Marketing 84

Influencer Marketing Fashion Promotion Marketing 84

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. Using templates and feed automation to streamline ad creation and management processes. What is Search Ads 360 (SA360)? See terms.

Retail 93

Retail Shipping CRM Analytics 93

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Customer Acquisition 101

Customer Acquisition Influencer Marketing Advertising Advertisers 101

Businesses Grow

APRIL 12, 2023

On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there’s nobody better to accompany me than marketing genius Dennis Yu. The Marketing Companion podcast is among the top business podcasts in the world.

Social Media Marketing 91

Social Media Marketing Education Advertising Advertisers 91

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 123

Customer Manufacturing Market Segmentation User-Generated 123

Search Engine Land

AUGUST 7, 2023

Meyers, Moz marketing scientist. ” “While we can’t tie a specific Brand Authority score to a specific offline factor, it inherently reflects the total (including offline) influence big brands have in the world.” I asked them why how SEOs and marketers can use this score. ” Why Moz cares.

Branding 93

Branding PR SEO Price 93

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 So, in this case, follower count is actually a vanity metric. This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 114

Gen Z Transform Retail Entertainment 114

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 130

Transform CMO Customer Acquisition Finance 130

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Is this the case for Instagram? Influence with Millennials Instagram is the sweet spot for Millennials. Compared to other platforms, Instagram still holds influence with those under 35. Is Instagram an effective marketing channel in 2023?

Gen Z 117

Gen Z Millennials User-Generated Shipping 117

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Atlassian started using Sprout Listening in 2019. in savings over three years.

Health 102

Health Key Performance Indicator Communications Management 102

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.

Transform 119

Transform CMO CRM Fashion 119

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Buffer Marketing

MARCH 7, 2024

As of January 2024, over 5 billion users use different social media channels. Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users. We’ve also used data from the report in animated ads and animated social posts, and these always perform well.”

User-Generated 106

User-Generated Food Promotion Advertising 106

Hubspot Marketing

MAY 6, 2022

In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. The result is a positive ROI and a worthwhile investment.

Social Media Marketing 95

Social Media Marketing Marketing Marketers User-Generated 95

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework. His philosophy?

Customer 107

Customer Customer loyalty User-Generated Traditional Marketing 107