Sachs Marketing Group

JANUARY 10, 2024

As a general guideline, you should redesign your website every 2-3 years. Your website is responsible for making a good first impression on your customers. As website design trends and technologies evolve, so should your website to maintain relevance and effectiveness. How Often Should You Redesign Your Website?

Transform 77

Transform SEO Digital Marketing New Technology 77

Lynton Web

FEBRUARY 26, 2024

Considering redesigning your website? Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. We took advantage of this feature on SyncSmart's website.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. In today’s digital-first world, your website is a critical tool for driving online engagement.

Transform 113

Transform SEO Education Branding 113

Orbit Media Studios

DECEMBER 12, 2023

By Andy Crestodina I personally review the performance for every website we launch. We redesign around 40 websites per year. So I spend a lot of time in and out of GA4 accounts, measuring the impact of website redesign projects. Every website is different. Nothing should change on launch day but the website.

Analytics 69

Analytics Copywriting SEO PR 69

Search Engine Land

JUNE 22, 2023

Building a website or changing platforms involves plenty of moving parts. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. This article breaks down some key steps during the website development (or replatform) phase and why the SEO process needs to be ongoing.

SEO 99

SEO Promotion Search Marketers Branding 99

Search Engine Land

APRIL 14, 2023

Relaunching or redesigning a website can make or break your SEO efforts. Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website change lightly. No redirects in place. Adding/removing content.

SEO 105

SEO Analytics Shoppers Fashion 105

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.

CRM 92

CRM Marketing Marketers SEO 92

Sachs Marketing Group

SEPTEMBER 18, 2023

There are several questions to ask when redesigning a website that will help you align the project with your business goals, enhance user experience, and ensure you get a return on investment. Ignoring these questions could result in a poorly executed redesign, costing both time and money. Who is Your Target Audience?

Key Performance Indicator 52

Key Performance Indicator User-Generated SEO Management 52

Tiecas

SEPTEMBER 18, 2023

Are you considering an industrial website redesign? However, the sad truth is that many of these redesigns fail to deliver the desired results. Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. You are not alone.

Manufacturing 52

Manufacturing Transform Key Performance Indicator Analytics 52

CXL

DECEMBER 9, 2022

The easier your website is to use, the more people use it. Why intuitive design is important for websites? When is a website intuitive to use? How to design intuitive navigation and search People spend most of their time on other websites Be careful about redesigns Conclusion. Why not make all websites intuitive?

User-Generated 97

User-Generated Law Retail Analytics 97

Hubspot Marketing

APRIL 23, 2020

you want to redesign your website. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. How Often Should You Redesign Your Website?

SEO 134

SEO Inbound Marketing Analytics Management 134

OnDemand CMO

AUGUST 24, 2023

Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. Sure, your new website may be “pretty,” but… Is it resonating with the right audience? The reason behind my reaction? Why, you ask?

Transform 74

Transform eBook Entertainment Communications 74

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements. SUBSCRIBE See terms.

SEO 121

SEO New Technology Analytics eCommerce 121

Martech

NOVEMBER 16, 2023

An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. Your list compilation process needs to remain easy to increase the chances you’ll continue the practice. You may be starting the first project you have ever done to build or redesign a website.

Marketing 89

Marketing Marketers Management Product 89

Search Engine Land

FEBRUARY 23, 2024

Migrating a large website is always daunting. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Doing this process manually for a single person would usually be days of work. Training The script is pre-written and the process is straightforward.

Management 139

Management Search Marketers SEO Marketing 139

Hubspot Marketing

APRIL 2, 2024

Designing your company website can be a challenging proposition. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Social media should send people to your website, not vice versa. Call it “tunnel vision.”

Fashion 98

Fashion Place Promotion Management 98

SMA Marketing

OCTOBER 12, 2023

Building a website is a detailed process that will take several weeks, if not months, to complete. While today’s platforms advertise simple websites you can launch in a day, business owners should not rush to publish. Have you developed content that guides website users through a clear buyer’s journey?

Energy 52

Energy Branding Advertising Advertisers 52

Lynton Web

JUNE 14, 2022

There are many benefits to migrating your website from your current provider to HubSpot, but a migration isn’t as easy as flipping a switch. Whether you’re in the process of deciding whether to migrate, or you’ve already made plans for a migration to HubSpot, there are several things you need to consider and prepare.

CRM 97

CRM User-Generated Place Branding 97

Orbit Media Studios

FEBRUARY 28, 2024

Suddenly, the website (and maybe the current web partner aren’t cutting it). It’s time to redesign. The meeting begins… After a bit of chit chat, the conversation turns to websites. You’ve been through the web design process before. Bad answer: “Send us your brand standards and a list of websites you like.

User-Generated 90

User-Generated Analytics SEO Communications 90

Hubspot Marketing

APRIL 21, 2023

A/B Testing Examples Website A/B Testing Examples 1. HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site. But building a website that converts is tough. But the website funnel was overwhelming. In this A/B testing example, Expoze.io

Gen Z 130

Gen Z User-Generated Promotion Fashion 130

Orbit Media Studios

NOVEMBER 21, 2022

How to manage a website redesign project and the stakeholders involved. Find out exactly who needs to be involved at each stage of your website redesign project. What’s Included in this article: Why stakeholders are important to your website redesign project. Types of internal website redesign stakeholders.

Copywriting 63

Copywriting Logistics Customer Marketing Strategy 63

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. If you do business outside the U.S.,

Transform 108

Transform Branding Management Education 108

Orbit Media Studios

FEBRUARY 26, 2024

By Andy Crestodina An effective website has to do a lot of things right. They click on your website. If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. Think about your ideal visitor.

Copywriting 69

Copywriting Law CRM User-Generated 69

Search Engine Land

AUGUST 15, 2023

By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. A Google Ads account is required for the process. Why we care. How to upgrade. New features. SUBSCRIBE See terms.

Advertising 96

Advertising Advertisers Entertainment Search Marketers 96

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers?

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Tiecas

MARCH 15, 2024

An insightful place to start is with a comprehensive website audit. Using your audit’s findings, consider redesigning your industrial website to make it a lead-generating hub aligned with your new strategy. To learn more, check out our post on Unique Challenges in Manufacturing Content Marketing.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Hubspot Marketing

OCTOBER 2, 2019

Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process -- from brand values to logo variations -- somewhere along the way things stopped working. After redesigning its logo, 44% of people were unsure of what Uber's logo represented.

Food 139

Food Branding Place Product 139

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. Professionals trust search engine results and comparison websites less. They barely trust vendor websites at all. If you could redesign marketing technology from scratch what would it look like? Business email address Subscribe Processing. Lead capture forms. Lead scoring.

Marketing 119

Marketing Marketers Manufacturing Performance Marketing 119

Hubspot Marketing

JULY 12, 2022

It's hard to overstate the importance of having a quality website for nonprofit organizations. An effective website allows these actions to happen quickly and seamlessly, making the path to conversion for any of these actions feel effortless. The 6 Phases of a Successful Nonprofit Website Project. Identify Your Goals.

Health 86

Health Transform SEO CRM 86

Search Engine Land

FEBRUARY 15, 2024

Depending on your website and business situation, the SEO strategy may vary. Some of the services you might engage an SEO agency for include: SEO website assessments and audits SEO audits can offer an in-depth critique of your website, identifying areas to improve. Business email address Subscribe Processing.

SEO 117

SEO Thought Leadership Education Management 117

Search Engine Land

JULY 26, 2023

And the good news is that when SEO drives targeted traffic, that traffic can be one of the biggest revenue drivers for a website. But so many factors (many of which are outside of the scope of SEO) can contribute to whether you get a conversion on a website. For example, your price point, landing pages and sales process.

SEO 98

SEO Food eCommerce B2C 98

Neil Patel

FEBRUARY 4, 2021

Wix has a drag-and-drop interface and a wide range of bundled templates, making it a great choice for those who want to build a general-purpose website. Several Useful Ecommerce Features: As it’s specially designed to be for ecommerce, Shopify sites come with many useful ecommerce features to cover every little aspect of the sales process.

eCommerce 137

eCommerce Non-Profit Price Analytics 137

Orbit Media Studios

JUNE 15, 2022

Your company’s website is often the first interaction a prospect has with your brand. Ongoing website optimization ensures that your website is performing at its peak. What does website optimization entail? In this article, we’ll cover: What website optimization is. The goals of a website optimization program.

SEO 107

SEO Analytics Whitepaper Copywriting 107

Lynton Web

FEBRUARY 28, 2023

Why We Redesigned The Lynton Site As our company evolves, our online presence should reflect that. Throughout our site, we meticulously outline our processes for everything, whether it's a marketing project or a complete website redesign. So, we've done quite the facelift, but we'll focus on the most significant changes.

Education 52

Education Product Branding Marketing 52

SMA Marketing

MARCH 28, 2024

It involves assessing the messaging and tone of website content to ensure consistency with brand identity. Ultimately, a content audit can optimize digital marketing efforts and improve user experience on a website. When Does My Website Need a Content Audit? What Is a Content Audit? What Is a Content Audit?

User-Generated 52

User-Generated SEO Marketing Strategy Content Marketing 52

Hubspot Marketing

FEBRUARY 8, 2024

Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From 4 Dentist Marketing Ideas and How to Execute Them Dental Marketing Strategies: 5 Campaigns You Can Learn From Below are the top dental marketing campaigns I’ve discovered — from Google ads to unique website updates. Increase lead capture with Google Ads.

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”. Website Redesign Budget Template.

Management 141

Management PR User-Generated Advertising 141