Hubspot Marketing

APRIL 4, 2022

If you're like most marketers, this stat can feel pretty overwhelming. But today, rather than scanning for just a keyword, Google takes a high-level look at your website to get an overall sense of its tone, scope, and relevancy. Voice and Mobile Search. " The answer is clear — optimize your site for mobile.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Customers.ai

JANUARY 17, 2024

So is campaign optimization. Our Website Visitor ID X-Ray Pixel captures the names and email addresses of those visiting your website. With website visitor identification, you can capture 10-20x the number of people! With website visitor identification, you can capture 10-20x the number of people! Try Customers.ai

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

JANUARY 6, 2023

2019: GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting.

Search Marketers 123

Search Marketers Manufacturing SEO Marketing 123

Hubspot Marketing

FEBRUARY 7, 2024

You want to learn about search engine optimization (SEO) , but where do you start? On-page SEO : Any optimizations you’d make within your website to improve search rankings, like the keywords used in your content or back-end elements like site structure. These tactics are often unethical.

SEO 88

SEO CRM Analytics User-Generated 88

SMA Marketing

NOVEMBER 9, 2023

Though local SEO (search engine optimization) is a long-term strategy that takes time to grow, you can do a few things right now to reach your target audience. Local SEO represents the optimization of webpages for geographic-based searches and is a crucial part of a local digital marketing strategy. What is Local SEO?

SEO 52

SEO User-Generated Product Customer 52

SMA Marketing

SEPTEMBER 14, 2023

At SMA Marketing, we develop and implement strategies that improve website SEO. Whether a website has lost visibility or a business owner wants to grow, the most common question is, “How do I reach more people?” What is Website SEO? A successful website SEO strategy requires careful consideration and planning.

SEO 52

SEO Promotion Analytics Communications 52

Neil Patel

JANUARY 7, 2022

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. That’s why improving your website performance is crucial. What Is Website Performance?

Customer loyalty 130

Customer loyalty SEO eCommerce Digital Marketing 130

Neil Patel

OCTOBER 13, 2020

The answer is deceptively simple: optimize your local search engine optimization (SEO) strategy. Some of these include a searcher’s location, your Google My Business listing, online reviews, your website’s mobile optimization, and more. Create and Optimize Business Listings.

SEO 141

SEO B2C Food Entertainment 141

Digital Marketer

JUNE 7, 2023

WPForms ) This stat alone should get you excited about crafting an effective social media strategy for your ecommerce business! Similarly, you can study age demographic stats and see where your audience spends the most time and choose a platform accordingly. Have a “Mobile-First” Approach Out of 4.48

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hootsuite

MARCH 2, 2021

Then, follow these steps to check analytics on desktop and mobile. Video for video-specific stats. To review a Pin’s stats, click on a Pin, then select See more stats. On mobile: 1. What it measures: Stats for Pins created by others from your claimed accounts, such as your website or Etsy shop.

Analytics 145

Analytics User-Generated Promotion eCommerce 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . By incorporating predictive content into your website, you can match the right content to each visitor, even if they are new to your site.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

SMA Marketing

OCTOBER 16, 2023

Search engine optimization ( SEO ) is essential for any business in today’s digital world. It’s best to use SEO strategies to ensure your website has a high search engine ranking. Here are a few stats that highlight the value of SEO for businesses: There are 97 billion local searches on Google every month.

SEO 52

SEO Real Estate User-Generated Customer loyalty 52

Search Engine Land

JANUARY 17, 2023

Also on this day in 2012, Google’s Pierre Far revealed that GoogleBot would “crawl at a much lower rate for today only so that the Google results of websites participating in the blackout are less likely to be affected.” 2017: Another effort to monetize local queries on mobile. Yoast SEO launches on Shopify.

Search Marketers 110

Search Marketers Marketing Marketers SEO 110

Hubspot Marketing

JUNE 1, 2022

Specifically, look out for these two areas: Mobile optimization: Sales on mobile devices exceeded 360 billion in 2021, a 15% increase YOY. To entice mobile shoppers, having a website that's responsive and quick to load is a must. UX experience: Have you ever visited a website with too many popups?

eCommerce 104

eCommerce User-Generated Shoppers Promotion 104

Search Engine Land

FEBRUARY 20, 2023

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data.

Search Marketers 97

Search Marketers Real Estate Law Food 97

SMA Marketing

OCTOBER 27, 2022

It centers around on-page optimizations for location-specific keywords as well as setting up a Google Business Profile , formerly known as Google My Business. Voice search optimization. These stats speak for themselves and after taking a look, we hope you see how important it is for your business to have a search strategy.

SEO 98

SEO Management Customer Marketing 98

Neil Patel

JANUARY 19, 2023

Just look at the stats. That’s because SEO can help you get more traffic to your website, and once you’ve got visitors flocking to your store, you’ve got more opportunities to nurture and convert them into loyal customers. Another great way to optimize your Shopify store is to create quality content.

SEO 85

SEO User-Generated Shoppers Product 85

Search Engine Land

OCTOBER 23, 2023

Google automatically optimizes ad delivery across Search, YouTube, Maps and websites and apps in its ad networks. Smart Campaigns debuted and were designed for small and local businesses that don’t have dedicated marketing staff and may not even have websites. Ad group-level mobile bid adjustments started to roll out.

User-Generated 127

User-Generated Advertising Advertisers Retail 127

Hubspot Marketing

JUNE 21, 2023

Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either mobile devices or desktop computers. We'll go over how to broadcast from mobile and desktop devices in the sections below. . ; Facebook Live is the second-most popular live stream video platform in the U.S.,

Promotion 145

Promotion eBook Analytics Entertainment 145

SMA Marketing

DECEMBER 1, 2022

Google first announced the rollout of mobile-first indexing in 2018. Backing up their efforts to help website owners prioritize adaptive design, Google provides a free tool website owners can use to confirm design best practices. Google has created a mobile-first world with its indexing requirement.

SEO 52

SEO Analytics Place Search Marketers 52

SMA Marketing

MARCH 16, 2023

Often, your website is your first opportunity to impress potential clients. Blog Stats to Note for 2023: Businesses with a blog receive 55% more visitors to their website than those that don’t. More than 75% of all videos are viewed on mobile devices. of people will delete an email if it’s not optimized for mobile.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Search Engine Land

JANUARY 18, 2023

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.

Search Marketers 114

Search Marketers Real Estate Law SEO 114

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. Facebook usage stats. Facebook stats for business. Facebook advertising stats. Facebook publishing stats. Facebook video stats. General Facebook stats.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. Pro tip: Create a website designed to convert using HubSpot's free CMS tools.

SEO 127

SEO User-Generated Place Product 127

Martech

DECEMBER 29, 2023

Despite the impressive numbers, these stats don’t necessarily spell out long-term success. In fact, 82% of all website traffic during Cyber Week this year came from mobile devices , and 76% of holiday shoppers plan to buy at least half of their gifts online. This year alone, U.S.

Shoppers 102

Shoppers Transform Customer loyalty Customer Journey 102

Neil Patel

JANUARY 6, 2023

Using SEO for real estate is when you optimize your website so search engines will increase web traffic and improve the visibility of your real estate listings. After all, isn’t your website supposed to appear when people search for homes in your area? It’s not enough to just optimize your website, though.

Real Estate 84

Real Estate SEO Energy Digital Marketing 84

AWeber

FEBRUARY 7, 2024

As you go through this list of best practices for email marketing , you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. Remember, once your test is done, analyze your stats. For those other emails you need to have some form of a call to action.

Email Marketing 104

Email Marketing Marketing Marketers Energy 104

Neil Patel

DECEMBER 14, 2022

As always, I’ve got some stats to back this up. According to Baynard, just 15 percent of the 71 top-grossing websites in the United States and Europe have a good product page UX. You need to optimize your site to attract traffic, and once you get visitors there, you need to give them a smooth UX that keeps them on your site.

Product 98

Product SEO Shoppers User-Generated 98

SMA Marketing

AUGUST 18, 2022

But even relevant content optimized for your target audience has to compete with a lot of organic traffic. 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. There are currently close to 2 billion websites competing for reader's attention every day. Optimizing images. Source: Hubspot.

SEO 98

SEO Education Promotion Content Marketing 98

Welcome Software

APRIL 25, 2023

Do you have the right stats and results you can rely on? Initiatives like testing and optimization don’t happen in a vacuum – they’re surrounded by waves of other variables and insights. Tip #2 Optimize experiences on every device A good digital experience can adapt and impact user experience across devices.

Place 40

Place Customer Product Marketing 40

Hubspot Marketing

NOVEMBER 17, 2020

A few stats in the blog corner: 59% of marketers find business blogging valuable. Reading a blog post requires stopping and reading on a computer or mobile device. Instead, they must choose to return to your website to explore and fill out a form. Blogs support search engine optimization (SEO). You saw those stats above.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Search Engine Land

MARCH 6, 2023

AMP rolling out to 1 billion more people in Asia 2017: Baidu, Sogou and Yahoo Japan were adopting the mobile framework. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

MARCH 11, 2023

Google tests rounded mobile search design without full Google logo 2018: This new interface used a more rounded design and boldly omitted the full Google logo at the top of the search results page. Google Confirms Giant Banner Ad Test Is Dead 2014: The test only ran in the U.S.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

Customer Journey 73

Customer Journey Product Customer Communications 73

Use Insider

JANUARY 19, 2024

Optimal customer targeting, segmentation, and budget allocation Many businesses have a rough idea of their target audience, like “women aged 20-30 in New York,” but this approach is pretty broad and doesn’t consider the unique differences in each customer’s preferences and behaviors. But it’s not just about being relevant.

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

Search Engine Land

MARCH 26, 2023

In short, Google’s research indicated that even a website ranking in Position 1 could benefit from an accompanying PPC ad. Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile) 2014: Of those 177 advertisers, the top 20 advertisers (roughly 11%) accounted for 81% of the paid search clicks in the two month period.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Martech

AUGUST 18, 2022

And there are also fans who seek out stats and other content relating to fantasy sports and betting. Some Qualtrics XM elements will be deployed this fall, including collecting feedback from websites, apps and social media. Other fans want a more engaged DX that complements a tour telecast on a second screen. Timeline for rollout.

Transform 103

Transform Analytics Customer Food 103