Orbit Media Studios

AUGUST 21, 2024

Whether you’re a freelance UX designer or working for a large web design agency, it’s vital that you have an understanding of all the ways design and development influence a visitor’s journey on a website. This means creating websites that are easy and enjoyable to use. 3D design is a great way to add depth and interest to a website.

Copywriting

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Their website stays true to this focus. Big mistake. Study them.

eCommerce

SmartBrief - Marketing

APRIL 8, 2025

Typography and visual style The font and visual style of your brand logo also can have a big impact on your brand identity. Maintaining a consistent tone across your website, social media, and marketing is one of the best ways to build trust and familiarity. It appeals to people who are driven and want to achieve their goals.

Branding

Hubspot Marketing

NOVEMBER 5, 2024

I’ve DIY-ed my way to success, including creating my own logos and coding my old websites. When you create a brand, you’re likely creating a series of logos, color stories, typography, and other visual design elements. Read through your website copy and feel out the tone; is the voice still right? What’s the common thread?

Branding

Neil Patel

JUNE 27, 2025

Consider which color scheme you want to represent your business, then work with a designer to build out your logo and typography. Poppi has a page on its website literally titled “ Our Story ,” that explains how the business came to be and the values behind the brand. I’ve written before about choosing the best brand colors.

Branding

Neil Patel

JULY 19, 2025

Think a website redesign is just about fixing your homepage or refreshing the layout? In this guide, I’ll show you what a website redesign really involves and walk you through my agency’s 11-step process — including mistakes to avoid. What Is a Website Redesign? What Is a Website Redesign? Think again.

User-Generated

Martech

AUGUST 6, 2025

A North American branch of a global oleochemical company needed to overhaul its website. While the parent company started in 1999, recent acquisitions expanded its contract manufacturing capabilities — but the website failed to reflect that evolution. Sales and marketing teams viewed the website only as a functional tool.

Manufacturing

Marketing Insider Group

MARCH 4, 2025

Implement Responsive Typography Unreadable text causes users to leave. A visually appealing and user-friendly website is crucial for your businesss success. Marketing Insider Groups Graphic and Website Design Services are designed to help you create a stunning online presence that captivates your audience and drives results.

Place

Hubspot Marketing

JUNE 10, 2025

I use the same color palette, typography, and layout structure to build recognition, regardless of where the image appears. I follow the same approach for website visuals, too, keeping image sizes consistent so everything loads cleanly and looks sharp across touchpoints. This article on website image sizes is one I come back to often.

Real Estate

Exposure Ninja

JUNE 13, 2025

Don’t hire an agency until you’ve read this guide Find out how the best web design agencies build high-converting websites. It’s the language, tone, and style you use in your website copy, social media posts, emails, and even customer service chats. Download my free copy What Is Branding Strategy? Duolingo nails this.

Branding

AWeber

MAY 19, 2025

Why it works: Ebooks are easy to self-publish and distribute through your own website or platforms like Kindle Direct Publishing. Stock Photography Why it works: High-quality images are in constant demand for websites, marketing materials, and social media. Workbooks add interactivity, helping users apply concepts step-by-step.

Product

Sachs Marketing Group

JULY 15, 2024

Designing a website encouraging people to take action is essential for online success. Key Takeaways Understanding how users behave is crucial for website success. Key Takeaways Understanding how users behave is crucial for website success. SEO techniques can improve website visibility and attract targeted traffic.

Copywriting

Backlinko

FEBRUARY 20, 2025

Ill separate them by: Their potential impact The effort required to make the fix Which specific aspect of your LCP score they help with But first, lets talk about what LCP actually means for your website (jump to this part for the fixes). What Does Largest Contentful Paint Even Mean? What Is a Good LCP Score?

User-Generated

Sachs Marketing Group

FEBRUARY 11, 2025

Optimize Your Website for Patient Experience: A Guide to Medical Marketing Your medical practice website is often the first impression potential patients have of your practice. At Sachs Marketing Group, we design websites that are not only visually appealing but also optimized for conversions.

Digital Marketing

Neil Patel

JUNE 16, 2025

Visuals: Logo, colors, typography, imagery Messaging: Mission statement, tagline, brand voice Customer experience: Website, app, packaging, customer support scripts What ties it all together, though, is consistency. Prepare your assets like website, email signatures, social handles, signage, etc.

Key Performance Indicator

SocialPilot

JUNE 19, 2025

They often repurpose blog research into branded infographics featuring data charts, icons, and clean typography. UGC performs well across platforms like Instagram, YouTube, TikTok, Facebook, and even on websites as social proof. Mix formats: Showcase UGC in Stories, Reels, posts, or on your website.

Thought Leadership

TechWyse

DECEMBER 25, 2023

Top innovative web design trends to watch for in 2024 In the same way as fashion trends, website design has continuously evolved. As technology became more advanced, you may have noticed that websites went from looking colourful and fun to cleaner and more minimalistic. Wrap Up This blog went over graphic design trends in 2024.

SEO

Marketing Insider Group

DECEMBER 19, 2024

This might mean adjusting your name, logo, typography, brand colors, language, and tone to better adhere to your core principles. Marketing Tip: Infuse your mission and values directly into your businesss branding so customers intuitively understand the principles your organization lives by.

Transform

Welcome Software

MARCH 24, 2025

Your visual elements—that perfect logo, those signature colors, your distinctive typography—should work like a secret handshake between you and your audience. Some might be scrolling Instagram in the middle of the night, while others are comparing options on your website during lunch breaks.

Branding

DirectMail2.0

JANUARY 14, 2025

Include a Call to Action (CTA) with Value Generic CTAs like Call Now or Visit Our Website dont inspire action. Incorporate Bold, Eye-Catching Design Invest in bold, vibrant graphics and typography. Inspiration: A textured postcard for a spa could simulate the softness of a towel or the smoothness of a stone.

Direct Mail

SocialPilot

APRIL 2, 2025

Studies also show that adding Google reviews to your website can boost its organic traffic by up to 25% and conversion rates by up to 67%. This tells us that displaying reviews on a website serves as a virtual nod. Google has built-in sharing and embed options to help businesses display customer reviews on their websites.

Shoppers

Backlinko

MAY 12, 2025

This way, you can find examples of sitemaps from websites like yours. XML vs. HTML) Before jumping into examples, you need to know which type of sitemap is right for your website. These are actual pages on your website that list all your content in a hierarchical structure. Which Type of Sitemap Do You Need?

eCommerce

Backlinko

FEBRUARY 10, 2025

It all starts with its optimized website architecture. Its part of the website experience and shows that Darn Tough is more than a storeits a community. And it pairs this with a light color palette and clean, modern typography. As if they dont really want you to find it.) For starters, its easy to navigate.

eCommerce

Businesses Grow

DECEMBER 16, 2024

Hi Fi is most appropriate for situations where the consumer is already engaged, like a website or presentation. They’re the ones studying Kubrick’s camera angles, dissecting Nike’s brand guidelines, and obsessing over typography. An example of Lo Fi that works well is an imperfect, behind-the-scenes blooper reel.

Gen Z

SocialPilot

JULY 16, 2025

It is an excellent means to establish thought leadership, attract potential clients, and drive them to your website or inbox. With bold typography, high contrast, and minimal text, each slide delivers clarity without distraction and arrows for easy navigation. This carousel by Ruben Hassid nails visual simplicity.

Thought Leadership

Marketing Insider Group

MARCH 31, 2025

Y2K graphics, pixel art, and 80s-style typography are making a strong return. A website that used to feel calm and neutral now pops with saturated shades. Subtle animations, micro-interactions, and moving typography make designs feel alive. Brands are incorporating motion into websites, social media, and even logos.

User-Generated

Buffer Marketing

SEPTEMBER 9, 2024

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.    You could also experiment with fun typography, interesting transitions, and animations (in moderation).

Gen Z

Hubspot Marketing

APRIL 16, 2025

Google Fonts If you're looking for quality typography for your next design, check out Google Fonts. This directory of web fonts makes it easy for users to add a font to their website in seconds or download it to their computer to use later. These images can be used on your website, social channels, mockups, etc.

eBook

Hubspot Marketing

APRIL 14, 2025

Logos, visual identities, copy, websites, social media brand requires tons of attention and work. Website and Landing Page Builders Your website is still an important part of making your first impression on a customer. AI-driven website builders can help you make that powerful first impression.

Branding

SocialPilot

JUNE 3, 2025

Use a quote layout: center-aligned bold typography [add your quote’], with light background [brand hex code], accent lines in brand colors [brand hex code], and a small headshot of the coach in the corner. Tip of the Week Post Generate a clean, branded single-image post for a business coach offering a weekly success tip.

Transform

Content Marketing Institute

APRIL 13, 2021

Blogs, social media, and websites, oh my. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help.

Content Marketing

Rock Content

SEPTEMBER 22, 2020

WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com. They can be used by brands to bring a little bit more flavor to their websites, applying the same or similar fonts to the ones present in the brand book to give a consistent look and feel to all company materials.

Price

Hubspot Marketing

FEBRUARY 13, 2017

1) Bold Typography. More and more companies are turning to big, bold typography to anchor their homepages. Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company. 13 Web Design Trends to Watch in 2017.

Real Estate

Neil Patel

MARCH 1, 2021

One of the best ways to improve CRO is by A/B testing features on your website. There is one thing to keep in mind: testing every random aspect of your website can be counter-productive. A/B Test: Typography. There are a few aspects of typography you need to test first before getting specific with typefaces. 14, 21, 30?

Copywriting

Hubspot Marketing

NOVEMBER 30, 2018

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with your visitors on your website. News Pro is a great newspaper theme for content-heavy websites. Key Takeaways: Ideal for content-heavy websites.

User-Generated

Hubspot Marketing

MARCH 30, 2022

Web design has come a long way since 1991, when the first ever website was published. Websites like this one haven’t been lost to time, either. If you want to see what a website looked like at any period since its launch, enter its domain name into the Wayback Machine and choose a date. Early 1990s: Antiquity.

SEO

Hubspot Marketing

MARCH 21, 2022

They're especially important for websites and products that need to produce top-notch user experiences. Its key purpose is to create a universal design style for the brand and ensure consistency across all channels and mediums, where you establish your logo, color palette, typography, imagery guidelines, and so on.

Communications