Rock Content

MAY 14, 2023

Students are taught that while sources can (and should) be used for inspiration or research, it’s not OK to copy original content from other students or from published sources. Dedicated writing and journalism courses delve even deeper into what it means to plagiarize, as well as the many reasons why it’s an absolute no-no.

Content Marketing 98

Content Marketing Marketing Marketers SEO 98

Search Engine Journal

APRIL 14, 2020

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing Marketing Marketers Branding 145

Search Engine Journal

JANUARY 12, 2022

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content Marketing Matrix & Do We Need One? appeared first on Search Engine Journal.

Content Marketing 138

Content Marketing Marketing Marketers 138

Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers.

Content Marketing 131

Content Marketing Marketing Marketers 131

Marketing Insider Group

JUNE 19, 2018

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. The post Marketing 101: What Is Content Marketing?

Content Marketing 108

Content Marketing Marketing Marketers 108

Search Engine Journal

AUGUST 5, 2021

Learn more about what the hub and spoke model is in content marketing and how it works to increase relevancy and organic visibility. The post Hub and Spoke Content Marketing: What Is It & How Does It Work? appeared first on Search Engine Journal.

Content Marketing 126

Content Marketing Marketing Marketers 126

Marketing Insider Group

DECEMBER 4, 2018

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Great content maps to their desire, […].

Content Marketing 83

Content Marketing Marketing Marketers Customer 83

Marketing Blogo

JUNE 25, 2022

Originally posted on September 13, 2021 @ 11:33 amWhat is content marketing? So strategic content marketing definition must be understood very well as it is the most essential marketing tactics that can be used to attract audience’s attention. In this.

Content Marketing 67

Content Marketing Marketing Marketers 67

Content Marketing Institute

FEBRUARY 21, 2020

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up.

Content Marketing 106

Content Marketing Advertising Advertisers Marketing 106

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Marketing Insider Group

AUGUST 8, 2017

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy.

Marketing Strategy 88

Marketing Strategy Content Marketing Marketing Marketers 88

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. But what exactly does UGC mean? Why did it suddenly become a priority for Content Marketing plans around the world? You’ll see: What is user-generated content? Where can it be used?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Marketing Insider Group

SEPTEMBER 17, 2013

Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. ” Content marketing has arrived.

Content Marketing 108

Content Marketing Marketing Marketers Advertising 108

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? What should they do about it. Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. What is content marketing? Why is content marketing important?

Content Marketing 98

Content Marketing Entertainment CMO Marketing 98

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Here are some of the responses I got: RT @ jonmiller : Thought leadership can be in content used for content marketing, but not all content marketing has thought leadership ~ME.

Thought Leadership 134

Thought Leadership Content Marketing Non-Profit Food 134

Rock Content

APRIL 22, 2020

If your work involves marketing efforts, you probably spent the last few weeks deciding which ones are worthwhile at this time and which ones are not. The global economic situation directly affects your consumer behavior and thus forces changes in Digital Marketing strategies. After all, a lot is changing.

Content Marketing 66

Content Marketing Education Digital Marketing Marketing 66

Marketing Insider Group

MARCH 20, 2014

I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.”

Content Marketing 92

Content Marketing CMO Entertainment Marketing 92

Content Marketing Institute

JANUARY 3, 2020

Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing.

Content Marketing 53

Content Marketing Marketing Marketers 53

Rock Content

SEPTEMBER 13, 2019

Another year, another amazing Content Marketing World conference in Cleveland. This year, we decided to take a new approach and gather audience data using an interactive solution assessment at the Rock Content booth in exchange for our super swanky mini Etch-A-Sketch. He’s a spark plug on stage.

Content Marketing 40

Content Marketing Digital Marketing Marketing Marketers 40

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides.

Whitepaper 311

Whitepaper Transform Thought Leadership Energy 311

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Customer loyalty 123

Customer loyalty SEO User-Generated Product 123

Search Engine Land

APRIL 9, 2024

PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. What is WPP? Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. I believe this will be a game-changer for our clients and the marketing industry at large.”

Transform 138

Transform User-Generated Traditional Marketing Advertising 138

Search Engine Land

APRIL 22, 2024

What is IP-based geolocation. According to Google’s documentation: “IP-based geolocation is used by a swath of services within proxied third-party traffic, to comply with local laws and regulations and serve content that is relevant to users. Here’s what that looks like: Get the daily newsletter search marketers rely on.

Advertising 131

Advertising Advertisers Law Search Marketers 131

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 80

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 80

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 123

Price User-Generated Education eBook 123

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. What are editorial guidelines? Editorial guidelines are a set of standards for any/all content contributors, etc. Here are a few I used: 1.

Transform 98

Transform Place Communications SEO 98

Search Engine Land

APRIL 23, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

SEO 90

SEO User-Generated Health Analytics 90

Martech

APRIL 22, 2024

The company said Firefly was only trained on licensed content from Adobe’s image banks. To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users.

Law 115

Law User-Generated Promotion Branding 115

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Whitepaper 111

Whitepaper User-Generated Marketing Automation Platform Email Marketing 111

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. What should you post? Enter social media.

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? This interview has been edited for clarity and length. Q: You studied in São Paulo.

CRM 107

CRM eCommerce Retail User-Generated 107

Search Engine Land

APRIL 23, 2024

Once you click into a profile or search for a video in the “For You” page search bar, it will display recommended searches based on what videos a user may be interested in. While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content.

SEO 114

SEO Gen Z User-Generated Entertainment 114

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. And what does this mean for the future of agile? Dig deeper: 3 ways to align marketers to business outcomes 2.

Transform 124

Transform Manufacturing Fashion Promotion 124

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Transform 110

Transform Content Marketing Marketing Marketers 110

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?”

Analytics 109

Analytics Logistics CRM Customer Journey 109