Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. That’s why we love this quirky HubSpot ad that uses humor to speak directly to its target audience (sales reps). 91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. So how do you get your offering in front of the right people and educate them on why you’re the best solution? Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Search Engine Land

JANUARY 17, 2024

Content Marketing Institution (CMI) research explains why most video content fails to reach its full potential. But why haven’t budgets for video gone up? data processing, content creation, media buying), allowing marketers to focus on more strategic work. It’s not that organizations don’t take it seriously….

Transform 108

Transform Retail Marketing Marketers 108

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. One thing is for certain: social commerce is here to stay. One thing is for certain: social commerce is here to stay. trillion by 2025.

Customer 130

Customer Transform Gen Z Retail 130

Scoop.it!

MAY 30, 2024

Here’s a look at why content curation matters and how to get started. Here’s a look at why content curation matters and how to get started. You carefully select, organize, and present information to your readers to enrich their experience. Art curators skillfully choose and organize art around a central theme or idea.

Transform 60

Transform User-Generated Law Promotion 60

Hootsuite

APRIL 11, 2023

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 1 Analytics Tool for Growth Beautiful reports. Clear data. SWOT stands for: Strengths.

Analytics 106

Analytics Social Media Marketing Branding Place 106

Hubspot Marketing

MARCH 21, 2024

Despite these challenges, now is the best time to double down on your construction company's marketing efforts. They have helpful web pages, social proof, attractive design, persuasive writing, and SEO implementation. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products.

Marketing 112

Marketing Marketers User-Generated Promotion 112

Hubspot Marketing

DECEMBER 1, 2023

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. We'll cover: Why use icons in marketing and sales materials? Adding clickable icons on social media, websites, or apps significantly increases users’ interaction with them.

eCommerce 114

eCommerce Marketing Marketers Manufacturing 114

Customers.ai

DECEMBER 12, 2023

But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028 , there is no slowing down. For ecommerce retailers, this opens up a huge opportunity.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 117

Millennials Education Social Media Marketing Management 117

Hubspot Marketing

APRIL 5, 2024

Remember the story about Plato’s cave ? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. With data, you’re able to see the big picture.

B2C 120

B2C SEO Transform Marketing 120

Martech

APRIL 22, 2022

We’ll cover: Why AI marketing matters. Why AI marketing matters. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. To engage customers in a personal way, at a very large scale, AI or machine learning is essential.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

JULY 28, 2021

In his latest contribution to MarTech, Tony Byrne of the Real Story Group points out some illuminating parallels between the growth of web content management solutions in the early aughts and the more recent rise of CDPs. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Management 110

Management CMO PR Advertising 110

Hubspot Marketing

MAY 29, 2024

My early attempts at writing a proposal taught me the challenges of building a convincing plan that turns rough ideas into fundable projects. My early attempts at writing a proposal taught me the challenges of building a convincing plan that turns rough ideas into fundable projects. What was a budget proposal supposed to include?

Finance 63

Finance Management Communications Promotion 63

Unbounce

MAY 28, 2024

More blog posts by Paul Park What is landing page optimization, and why does it matter? More blog posts by Paul Park What is landing page optimization, and why does it matter? / Landing page optimization 10 landing page optimization case studies and examples to inspire you By Paul Park. Updated on May 28, 2024.

User-Generated 59

User-Generated Price eBook Education 59

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Being a marketer is an interesting job. Sure, at first.

User-Generated 141

User-Generated Advertising Advertisers Education 141

Customers.ai

DECEMBER 27, 2023

The Importance of Lead Enrichment in Modern Marketing and Sales Common Lead Enrichment Challenges The Role of AI in Lead Enrichment Benefits of AI-Driven Lead Enrichment How to Implement AI-Powered Lead Enrichment How Customers.ai In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands.

Transform 113

Transform CRM User-Generated Management 113

Backlinko

FEBRUARY 19, 2024

Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies. The Importance of Competitor Analysis in Marketing Before we discuss how to carry out your competitor analysis, let’s take a look at exactly what it is and why it’s so beneficial.

SEO 89

SEO User-Generated Advertising Advertisers 89

Customers.ai

DECEMBER 4, 2023

Why is Outbound Marketing Important? Why is Outbound Marketing Important? For growth-minded businesses, mastering outbound is critical. If you rely mainly on inbound marketing, you’ll end up creating a lot of blog posts, social media posts, and other digital content to draw in prospects.

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

SMA Marketing

APRIL 18, 2024

This digital revolution presents a tremendous opportunity for lawyers to connect with a broader audience and establish themselves as trusted authorities. Imagine a potential client facing a legal challenge. Why is Digital Marketing Beneficial for Lawyers? Their first instinct? They aren’t flipping through phone books anymore.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hootsuite

AUGUST 11, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice.

Branding 121

Branding Analytics Food Social Media Marketing 121

Search Engine Land

JUNE 15, 2023

This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. While Fong is cautious not to create panic, he believes a greater sense of urgency is needed to address the impending challenges in higher education.

Education 101

Education SEO Advertising Advertisers 101

Hootsuite

OCTOBER 26, 2021

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. A successful YouTuber might earn money from: Advertising – joining YouTube’s partner program. That’s what we’re about to find out.

Promotion 139

Promotion Energy Advertising Advertisers 139

Hubspot Marketing

NOVEMBER 6, 2023

They’ll not only give you an edge over AI, but they’ll also enhance your overall work performance and career growth. For example, a social media manager can ask ChatGPT to whip up a social media strategy for the kind of company they work for (e.g., SaaS, tech, law firm). SaaS, tech, law firm).

Law 133

Law Automobile Management Communications 133

AWeber

MAY 24, 2024

By directing traffic from ads and social media to focused landing pages, we've seen a significant improvement in lead generation and increased email sign-ups. “By By directing traffic from ads and social media to focused landing pages, we've seen a significant improvement in lead generation and increased email sign-ups.

User-Generated 73

User-Generated Promotion Email Marketing Digital Marketing 73

Hootsuite

NOVEMBER 24, 2021

This makes it the perfect place to build an audience, promote your business, and drive growth. Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. There’s something for everyone on YouTube.

Analytics 138

Analytics User-Generated Place Management 138

SMA Marketing

OCTOBER 9, 2023

A blog enables you to reach your target audience through organic search rather than relying on the ever-changing algorithms of social media platforms. A blog enables you to reach your target audience through organic search rather than relying on the ever-changing algorithms of social media platforms. What Is a Blog?

SEO 52

SEO Education Promotion Content Marketing 52

Customers.ai

DECEMBER 29, 2023

Website / URL * Grade my website The Challenge of Anonymous Visitors When it comes to running an online business, anonymous website visitors present a real problem. It’s the goal and it’s often the key to success. Don’t believe me? While brand loyalty is something everyone wants, it’s not easy to get. Data being the key.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. It’s a lot to keep up with!

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Rock Content

OCTOBER 20, 2023

Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. In this article, we explain what Influencer Marketing is and present the main Influencer Marketing statistics that you should consider for marketing in 2024.

Influencer Marketing 76

Influencer Marketing Gen Z Marketing Marketers 76

Hubspot Marketing

OCTOBER 18, 2023

I’ll see several suggestions based on my location, but why do some java joints rank higher than others? If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. Well, that’s all a part of SEO.

SEO 105

SEO Advertising Advertisers User-Generated 105

Customers.ai

DECEMBER 12, 2023

But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028 , there is no slowing down. For ecommerce retailers, this opens up a huge opportunity.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Search Engine Land

JANUARY 25, 2023

Advertisers could now target by exact job title, company name or LinkedIn Group. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb.

Search Marketers 87

Search Marketers Real Estate Retail Marketing 87

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Spiralytics

MARCH 27, 2024

Many praise the flexibility , project diversity, and industry growth opportunities. Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? But interestingly, content writing in the Philippines has boomed. Thanks to advancements in remote work technology and the growing demand.

Education 52

Education Digital Marketing SEO Communications 52